Gain the mobile advantage

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Mobility è il nuovo paradigma di engagementE’ la manifestazione della strategia digitale e il volto della vostra organizzazione

Milano, 28 gennaio 2015 – Palazzo Parigi


HP Mobility approach…Help enterprises build a connected mobility ecosystem where all key elements of mobility have been considered

FROM YOUR DEVICES

Help IT teams remain relevant by supporting mobile employees and helping BUs engage customers


Common Mobility use-casesSeen across many regions and industries

Customer EngagementFacilitate the customer- facing mobility efforts of the business units and marketing teams by establishing and sharing best practices, guidelines including design/implementation/deployment capabilities

Productivity for employees

Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable


What is driving the Mobility conversation in vertical markets?

AIRLINES• Optimize pilot efficiencies in the

air and on the ground• Modernise in-flight crew tasks• Streamline communications

with a dispersed workforce• Maximize ancillary revenues –

e.g. inflight shopping• Delight customers• Empower flight attendants with

detailed passenger information• Provide a modern inflight

entertainment experience

RETAIL• Delight customers• Arm sales associates with

detailed product information• Facilitate smooth cross-selling

and upselling• Empower associates to close

sales efficientlyIncrease efficienciesAnalyze customer buying patterns

• Communicate and collaborate internally in real-time

• Streamline stocking and ordering tasks

RETAIL BANKING• Strengthen customer

relationships• Arm sales associates with

detailed product information and customer data

• Simplify account opening and maintenance processes

• Serve customers wherever they are

• Arm financial advisors with decision support

• Increase efficiencies• Deliver a single view of

enterprise risk• Liberate staff from their desks

HEALTHCARE• Providing informed Medical

decisions• Delivering first class patient

care and treatment • Maintaining patient data

integrity• Leveraging Medical technology

to deliver solutions and treatment across areas of healthcare delivery

• Reduce patient waiting times • Communicate and collaborate in

real time across all medical procedure operations – e.g. A&E to Outpatient


AIRLINE MOBILITY

TERMINAL

AIRLINE OPERATIONSCOCKPIT

ABOVE THE WING

BELOW THE WING

IN-FLIGHT ENTERTAINMENT (IFE)Personalize passenger experiences with modern In-flight entertainment tools. Adopt flexible IFE with simple deployment & managementONBOARD SERVICEHelp flight crew improve customer service, boost productivity, increase in-flight sales. Give crew insight to passenger history & preferences

MAINTENANCEMaximize below-the-wing maintenance & operational efficiencies. Rugged devices. Create efficiency with digital forms, manuals and plans

ABOVE THE WING

ELECTRONIC FLIGHT BAGHelp pilots maximize efficiencies on the ground and in the air. Replace flight bags, EFB devices, and laptops with thin, light professional devices.

CURB SIDE EXPERIENCEDeliver best-in-class customer service to premium passengers. Use insight to the profile of passengers – history, preferences etc.

QUEUE BUSTINGConnect with premium passengers and provide a first class service. Mitigate the waiting time for passengers in check in or lounge queues.

TERMINAL

CREW SCHEDULINGEnsure crew are provided with all operational and flight details ahead of time on mobile devices. Provides access to passenger manifest, route details etc.

FLIGHT INFORMATION DISPLAYSEnsure clear and up to date communication with your passengers, either in the terminal or in the Airline lounge

TERMINAL


RETAIL MOBILITY

ASSISTED SALESProvide instant access to product information through associates’ devices. Give associates insight into customers’ purchase history and loyalty program data.

STORE OPERATIONSDeliver real-time account and sales data that reps need to maintain brand appearance and keep shelves stocked.

MOBILE POS (mPOS)Reduce check-out wait times with “line busting” mobile cashiers who can scan barcodes and swipe credit cards on the tablet.

POINT OF SALE

STORE ROOM

STORE OPERATIONSManagers track and replenish inventory from in store. Increase store managers’ floor time and monitor store KPI’s in real time.

F&B OUTLETSMobile devices can be used by servers to help capture customer orders and requests and feed real time to the kitchen and also for inventory management.

RETAIL EXECUITONGrant seamless access to sales history, inventory levels, and warehouse availability. Enable “On the Go” communication and collaboration with LOBs.

SHOP FLOOR

BACK OFFICE

CUSTOMER SERVICE

CUSTOMER REFRESHMENT


RETAIL BANKING MOBILITY

WELCOME DESK

ASSISTED SERVICEPersonalized engagement with the customer to review products and offerings to suit customers needs. Utilize touch screen capabilities.

TELLER SERVICETellers are freed up from cash handling and can focus more on selling activities . Integrated with a “360 Pop-up on Arrival” display tailored to the customers profile

PERSONALISED SERVICE1 to 1 personal experience for more specific banking needs. Leverage Mobile devices to display customers financial profile – ensure informed sell

DIGITAL SIGNAGECommunicate directly and dynamically with customers. Update on latest offers, exchange rates or general communications.

QUEUE BUSTING“Meeter & Greeter” approach the customer using a tablet device capturing details from Bank Card and then handled accordingly. High net worth prioritized.

SELF SERVICECustomer swiping their credit card at a self service kiosk can then be appropriately dealt with based on identified customer type, profile and transaction type.

ENTRANCE LOBBY

BRANCH WALLS

CUSTOMER SERVICE ZONE

TELLER ZONE

OPEN AREA


HEALTHCARE MOBILITY

OUTPATIENT

CLINICAN SCHEDULINGProviding Clinicians with a mobile devices allows them to roam more freely around a ward, always ensuring they have real time patient data and schedules

WARD MANAGEMENTIn A&E, mobile devices can be used to capture patient data on arrival. This data is then cascaded throughout the treatment process and follows the patient.

OPERATING THEATREUtilize tablets that can be displayed or affixed in the OR to give surgeons access to data, manuals or input to other areas of a hospital inc. real time notes.

BED SIDE SYSTEMSPersonalize patient experiences with modern bedside entertainment tools. Device can be used to communicate out as well as receive messages.

AFTER CAREClinicians can use real time patient medical records (PACS) to call up data on recovery periods, medication and schedule further visits.

MEDICAL RECORDSUtilising a tablet, a care giver can share with the patient on a more personal basis their recovery program, ailment notes etc. at a bedside level

TREATMENT ENGAGEMENT

BEDSIDEOPERATING ROOM

WARD

PATIENT ARRIVAL


Technologies

Secure your mobile environment

Security

Mobile data analysis and protection

Data

Where to startToday, HP has products, services and solutions in every area of mobility

Devices

Platform / device strategy

Developmobile applications

Applications

Comprehensive unified wired-wireless access and management solutions

Build security into your mobile appsSecure your network and infrastructure Assure UX – monitor app performance and infrastructure impactConverged Cloud for mobile service delivery

Business intelligence and insight Data management

Tablets, notebooks and convertibles Mobile workstations and printers

Let HP develop engaging mobile apps on multiple-platformsTest for quality and performance before deploymentManage the mobile application lifecycleTools and technologies to enhance/extend your mobile apps

Devices

Deliver mobile user experience

Operations

Unified wired- wireless networking

Connectivity

Client and app virtualizationMobile office communicationsand printing

Employeeservices

PeopleDevelop a go-forward planFull enterprise strategic analysisPrioritize app opportunities

Build mobility strategy

Strategy

Simplified authentication & unified mobile app access

Trusted app access

ManagementMobility management

Cloud-based app and device mgmt., simplified authentication, and diversified app access


HP Agile ManagerHP AnywhereHP ALMHP Mobile

CenterHP FortifyHP LoadRunnerHP AppPulse

HP AurasmaHP AutonomyHP Vertica

Why HP for Mobility?Industries most comprehensive portfolio of mobile products, services and solutions

MOBILE DEVICES

MOBILE PLATFORMS

Mobile Platform-as-a-ServiceHP Anywhere • SAP Mobile • Kony One • Citrix Zenprise

MOBILE INFRASTRUCTURE

MOBILE NETWORKS

ADVISORYSERVICES

TRANSFORMATIONSERVICES

MANAGESERVICES

SOFTWARETOOLS

Enterprise Cloud Services – Virtual Private Cloud Infrastructure-as-a-Service

HP Network SolutionsBYOD SolutionUnified Wired/Wireless Networks

Intelligent Management CenterFlexNetwork ArchitectureWifi Clear Connect

Mobile Consulting ServicesDigital Transformation Experience WorkshopMobile Opportunity WorkshopMobile Enterprise Strategic AssessmentMobile Security Assessment

Mobile Applications ServicesUser Experience DesignMobile App DevelopmentNative, Mobile Web, X-PlatformMobile Systems Integration

Testing for MobilityUnified Mobile TestingPerformance TestingSecurity TestingMobile Testing-as-a-Service

Enterprise SecuritySolutionsHP ArcSight • HP TippingPoint

TOP TO BOTTOM TECHNOLOGY END TO END SERVICES

Enterprise Cloud Services – MobilityMobile Device ManagementMobile App ManagementTrusted App AccessEnterprise App StoreApp Performance Management

Security ManagementInventory ManagementConfiguration ManagementInfrastructure ManagementCloud File Management

STRATEGY > ARCHITECT URE > PLAN > DESIGN > DEVELOP > INTEGRATE > TEST > SECURE > DEPLOY > MONITOR > MANAGE


HP Mobility solutionsYour single source for Mobility

HP Mobility – apply all HP’s strengths to your companySolving your business challenge with the right technologies and the right people

We build custom apps and app architectures.We know infrastructure and networking.We build devices and will be building more.We have the technology.We have the people.HP can replace a dozen small vendors inbuilding their connected mobility ecosystem

Mobility is NOT JUST ABOUT THE DEVICE…“Think device PLUS complete ecosystem”

ON YOUR DEVICES


Thank you

Gabriele GiacomelliOneHP [email protected]