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Quick Snapshot
Week 43 – 50’2013
MCCS
ABP NEWSWeek: 43 - 50 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Among National genres Hindi News at # 3
38
17
10 9
4 42 1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GE
C
RE
G
HIN
DI M
OV
IES
HIN
DI N
EW
S
MU
SIC
KID
S
SP
OR
TS
INFO
LIFE
TS
YLE
RE
LIG
IOU
S
EN
G M
OV
BU
S N
EW
S
EN
G E
NT
% Genre Share
Source : TAM Period : Wk 50’2013
VS. last year 44% increase in terms of shares
4.6
6.6
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 43-50'12 Wk 43-50'13
Source : TAM Period : Wk 43 - 50’13Year : 2012 & 2013
PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE INDIA NEWS,NEWS NATION,NEWS EXPRESS,NEWS LIVE 24*7 &P7 NEWS HAS BEEN ADDED
ABP News maintaining its position
16%
13%12%
9%8%
8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Aaj Tak ABP News India TV Z News India News News 24
% Mkt Share
Wk43-50'13
Source : TAM Period : Wk 43 - 50’13
ABP News #2 in Reach
4037
32 3125 25
0
10
20
30
40
50
Aaj Tak ABP News
Z News India TV NDTV India
IBN 7
Re
ach
in M
n.
CS 15+
Source : TAM Period : Wk 43-50’13
4844
38 3730 30
0
10
20
30
40
50
60
Aaj Tak ABP News
Z News India TV NDTV India
IBN 7
Re
ach
in M
n.
CS 4+
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 43-50’2013
Market Share %
ABP News leading in News Bulletin segment
Source : TAM Period : Wk 50’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scoring from Interviews/Portratits/DiscussionsIndia TV performed on reviews/reports, Comedies & religious/devotional
Genre Aaj Tak ABP News India TV India News Z News
News Bulletin 16% 17% 9% 9% 13%Reviews/Reports 20% 6% 33% 4% 0%
Comedies 7% 14% 15% 12% 9%Interviews/Portraits/Discussions 68% 0% 0% 0% 0%
Religious/Devotional 19% 0% 32% 0% 4%
Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 50’2013
Date Time from Time to Programme Genre TVT 000
08 Dec 13 07:29 13:55 KAUN BANEGA MUKHYAMANTRI News Bulletin 838
08 Dec 13 14:00 15:54 KAUN BANEGA MUKHYAMANTRI News Bulletin 645
08 Dec 13 15:58 18:26 KAUN BANEGA MUKHYAMANTRI News Bulletin 479
08 Dec 13 19:00 20:53 KAUN BANEGA MUKHYAMANTRI News Bulletin 444
09 Dec 13 20:57 21:54 KAUN BANEGA MUKHYAMANTRI News Bulletin 406
14 Dec 13 19:29 19:52 FATAFAT 101 News Bulletin 403
11 Dec 13 21:56 22:22 24 GHANTE REPORTER News Bulletin 382
09 Dec 13 18:59 19:22 KAUN BANEGA MUKHYAMANTRI News Bulletin 381
11 Dec 13 22:29 22:41 FATAFAT 101 News Bulletin 377
09 Dec 13 22:00 22:25 24 GHANTE REPORTER News Bulletin 376
Network Performance
24%
22%
19%
14%12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 43-50'13
Wk 43-50'13
Source : TAM Period : Wk 43-50’2013
MCCS maintaining its # 1 position
Thank You