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Quick Snapshot
Week 35 – 42’2013
MCCS
PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News
ABP NEWS Week: 35 - 42 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Among National genres Hindi News at # 3
GEC
REG
HIN
DI ...
HIN
DI...
SPO
RTS
KID
S
MU
SIC
INFO
LIFE
T...
EN
G
RELI
G...
BU
S ...
EN
G E
NT
0
5
10
15
20
25
30
35
40
45
36
16
108
6 4 31 1 1 1 0 0
% Genre Share
Source : TAM Period : Wk 42’2013
VS. last year increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.3
6.3
% Genre Share
Wk 35-42'12 Wk 35-42'13
Source : TAM Period : Wk 35-42’13Year : 2012 & 2013
ABP News maintaining its position
Aaj Tak India TV ABP News India News Z News News 240%
2%
4%
6%
8%
10%
12%
14%
16%
18% 17%
14%12%
9% 8%7%
% Mkt Share
Wk35-42'13
Source : TAM Period : Wk 35-42’13’13
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News IBN 7 NDTV India
0
10
20
30
4042
3933 31
26 27
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 34-41’13
Aaj Tak
ABP News
India TV
Z News
IBN 7 NDTV India
0
10
20
30
40
50
60 5548
41 4032 31
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 36-42’2013
Market Share %
Programme Genre GRPs
Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins ,Action/Thrillers & Cricket MatchesIndia TV performing on Reviews/ Reports & Religious & devotional programmes
Genre Aaj Tak ABP News India TV News Z News
News Bulletin 28% 20% 19% 15% 19%
Reviews/Reports 30% 15% 48% 5% 1%
Cricket Match 52% 11% 28% 9% 0%
Religious/Devotional 25% 2% 66% 0% 7%
Action/Thriller 35% 24% 0% 31% 10%
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%23% 23%
18%
15%
13%
7%
Wk 35-42'13
Wk 35-42'13
Source : TAM Period : Wk 35-42’2013
MCCS maintaining its # 1 position
Thank You