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Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software
satejinfotech.in Tel: 0231- 2620003/9156044824 [email protected]
How to Attract Customers to Your e-Commerce Store?
Publisher: Satej Infotech Pvt. Ltd.
BLOG: www.satejinfotech.in/blog
Company: www.satejinfotech.in
Here are some tips that will help you attract customers to your ecommerce website
and improve customer engagement.
Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software
satejinfotech.in Tel: 0231- 2620003/9156044824 [email protected]
How to Attract Customers to Your e-Commerce Store?
In the last few years, e-commerce has seen an exponential rise and has become one of the
most ubiquitous businesses. E-commerce website offers several benefits to its customers and
customers too prefer buying almost everything through it due to the convenience it provides.
We however, strongly recommend that you hire trustworthy and expert ecommerce website
developers in Mumbai so you are able to get maximum benefits for your ecommerce business.
1. Get a Relevant and Business Related URL
Your website address must be unique and communicate your message effectively. Try and
include the name of your brand so that your customers are able to identify it and help you
stand out from competitors. This might take a lot of time and research as most good URL’s
would be taken. However, it is worth the effort.
2. Know More about Search Engines
Get the ecommerce website developers in Mumbai to advise you about SEO (search engine
optimization) as maximum new website visitors can be found on various search engines. Ask
them to design your website in a SEO friendly way such that it will help you divert more
traffic to your site. Ecommerce website developers expertise will be needed for increasing
traffic and improve sales.
3. Invest in Good PPC (Pay-Per-Click) Marketing
Although PPC can be an expensive method of marketing, it is one of the best ways to super
charge your business progress. PPC ads can be placed on search engines against results and
therefore it is worth the effort.
4. Make use of Social Media, Blogs and Forums
Everybody is on social media today. A lot of discussions happen on Twitter, Facebook,
forums and blogs. Many sites may hold discussion about your speciality and thus we
recommend that you participate in the discussion with genuine interest. You can offer
advice to your prospective clients and at the same time talk about your company and
Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software
satejinfotech.in Tel: 0231- 2620003/9156044824 [email protected]
products skilfully. If you do it responsibly, chances are people may genuinely be
interested to know more about your brand, products and services. This can be really
powerful. However, we caution you from going overboard and stick to the site’s terms
and conditions to avoid tarnishing your reputation.
5. Plan Your Budget Well
It will be a wise decision to plan your budget. You should have a fair judgement about
how much you can invest for ads online and for ads in conventional media. Take your
time to do a thorough research on whether your potential customers will be looking at a
particular medium and also the target customers who would be interested in your
products. This will surely help you in the long run. However, it is recommended that you
stay away from unsolicited suppliers who may misguide you.
6. Get Backlinks from Related Websites
There may be several websites that cater to your particular niche. It always pays off to
offer mutual links and put each other in your respective search results. This will not only
boost the traffic but also add value to your visitors. Ensure that you get the ecommerce
website developers to design an attractive and informative website. Ask them to
include referral schemes to keep a tab on the sales that other sites generate for you.
7. Commercial Referral Scheme
You may join a commercial referral scheme and pay for the clicks or sales that are
generated through it. These websites can prove to be highly cost effective and boost
your sales immensely.
8. Learn from Others
Whether it is your competitor or a successful e-commerce website it is a healthy habit
to keep an eye on what’s happening around you. You can learn which ideas attribute to
their success and adapt some of their ideas without copying them.
9. Use Email Marketing
Improve your marketing by incorporating email marketing. You can send marketing
emails to individuals (can get the list from companies who offer email marketing
Satej Infotech Pvt. Ltd. Sales Improvement Solutions - Business Process Management / MIS Software
satejinfotech.in Tel: 0231- 2620003/9156044824 [email protected]
services) who have agreed to receive emails from you. You can offer discounts and
tempting offers that can help you get more clients.
10. Offline Marketing
Although resorting to online marketing is a boon for many companies, offline marketing
should not be avoided. There are several people who prefer to remain offline and
tapping such people is a must for your business. Traditional marketing methods may
help drive traffic to your website cost-effectively.
11. Customer Feedback
Customers feel good to learn more about your products through reviews and
testimonial. Try and include opinions that are not fiddled with as customers appreciate
such genuine information. This will be a highly effective method in gaining their trust
and reinforcing their belief in your products and services.
Increasingly, prospects expect to see what other people thought of your products and
service, so gather this information on your site. If this can be gathered by an
independent third party, so much the better. Customers are rightly cynical and will be
much more influenced if they believe you haven't been able to fiddle with the results.
Conclusion:
The need of the hour is to get your Ecommerce websites designer to implement all the
above points while designing your website. Online and Offline marketing are equally
necessary to get more customers for your ecommerce business.
Original Blog Posted Here On: http://www.satejinfotech.in/how-to-attract-customers-to-
your-e-commerce-store/