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WHAT NETIZENTALK ABOUT
“RAIN”
GROWMINT.COM
ON DIGITALMEDIA?
FINALLY!HUJAN
After waiting for more than 6months, the rain (hujan) finally
came
BUT,WHAT PEOPLE SAID,
About the rain that has came in some region in Indonesia?
D u r i n g 1 s t N o v e m b e r ,
T h e y s e a r c h s o m e t h i n ga b o u t h u j a nT h e y s p r e a d k e y w o r d" h u j a n " o n s o c i a l m e d i a
I n d o n e s i a n p e o p l eh a v e t a l k e d a b o u t" H U J A N " o n d i g i t a lm e d i a
R E S P O N S E J O U R N E Y A B O U T" H U J A N "
w w w . g r o w m i n t . c o m
HUJAN
At the beginning of November,to coincide with the rainy
season arrives, many peoplestart looking for something in asearch engine with keywords
"HUJAN"
They also start to'celebrate' the rain
season with keyword"HUJAN" on their social
media account
"HUJAN" become top search keyword on Google Trend
More than 10K people search "HUJAN" on Google
3 NovemberKeyword search trends "RAIN" increased
Source: Google.com/trends
What people Searchabout "HUJAN"?
Most of them search the rain picture, search rain location, andsearch brand related with rain (i.e. rain coat)
Source: Google.com/trends
H O WA B O U T
R A I N O NS O C I A LM E D I A ?
Tweet about"HUJAN"
increase 3 timeswhen rain come
Peopla talk about rain fall first timeafter 6 monthAssociate everything with rain
Statistics? Before rain, there are 8K tweet per dayin averageWhen rain fall, more than 40K tweet ina day posted by twitter users
ON TWITTER
Most of themare celebs
Most influencer talkabout:
Say thanks, finally rain is fallingAssociate the rain with November, andpost song related with rainBuild joke related rain News related with rain
Statistics? The analysis based on most RT andfavourite per tweet
"HUJAN" influencer on twitter
M O S T O FI N D O N E S I A N
P O S TH A P P I N E S S
A B O U T R A I N
IS RAIN BECOMEOPPORTUNITY FORBRAND CONTENT?
HUMAN INTEREST | MOMENT |ASSOCIATE WITH BRAND
WHAT CAN BRAND POST ABOUT RAIN
