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Instructor: Todd L [email protected]
Introductions!• What is your name?
• What was the last company you worked for?
• What type of work are you looking for now?
• What is the most important thing for you to learn today?
Expectations• There is a lot of information to cover. Stay focused on the topic.
• Practice common courtesy, including hand raising, respectful language and avoiding side bar conversations.
• Please do not download software or stream media on our computers.
• Take care of your needs (restroom, snacks, drinks, stretching and sleeping) on break. Smoking can occur 25 feet away from the building.
• Return promptly after the break.
TURN OFF YOUR CELL PHONESSave texting and Facebook for break
Please sign into your LinkedIn account,or click “Join now” to create one
What is LinkedIn? •The site officially launched on May 5, 2003.
•LinkedIn operates the world’s largest professional network on the Internet with over 414 million members in 200 countries and territories.
•Two people join LinkedIn every second!
Current LinkedIn Membership
Benefits of using LinkedIn:1.Online Resume
2.Referral Generator
3.Contact Manager
4.Company Information Directory
5.Job Postings
6.Recruiting Tool
7.Brand Management
8.Job Seeking and Industry Education
Navigating
Navigating LinkedIn
Your homepage appears when you sign in or click Home.
The activity feed shows recent posts and updates from your connections and what you choose to follow.
Navigating LinkedIn
Clicking either Profile or Edit Profile will take you to the edit profile function.
Navigating LinkedIn
Hover over any section of your profile…
and a blue pencil will appear. Click that icon to edit each section.
Remember to save changes!
Navigating LinkedIn
Who’s Viewed Your Profile provides you a variety of statistics.
Navigating LinkedIn
Your Updates will display any recent activity, long form posts you have published or drafts you have saved, and information on your followers.
Navigating LinkedIn
Connections is where you can view and sort the profile information of those you are connected to.
We will discuss how to Add Contacts and People You May Know at the end of the workshop.
How to Find Alumni is covered in the LinkedIn Advanced class.
Navigating LinkedIn
Jobs Clicking jobs allows you to search job postings currently active on LinkedIn.
Interests The interests menu is an area covered in depth during the LinkedIn Advanced workshop.
Navigating LinkedIn
You can use the search box to look for just about anything on LinkedIn. If you are having trouble finding what you want, consider filtering by categories by clicking the list icon to the left of the search box. Or you can conduct an Advanced search.
Navigating LinkedIn
These features are specifically for employers to post a job, advertise or grow their business.
LinkedIn lets you try the Premium features FREE for one month.
Maximize your free LinkedIn membership
before you consider paying for Premium.
Navigating LinkedIn
The Messaging icon will light up with a red number when you have a new Message.
Hover over the icon to preview your messages. Click on the message to read it.
Or click the icon to visit LinkedIn’s message system.
Navigating LinkedIn
New Notifications are shown when the flag icon is lit with a red number.
Hover over the icon to view the notifications, such as profile views, new endorsements or connection activity.
Navigating LinkedInPending Invitations to connect will notify you by the Network icon with a red number.
Hover over the icon to view the pending invitation, and click the checkmark to accept the connection.
Click on the Network icon to access Pending Invitations.
Manage your Pending Invitations.Click on the Invitations icon.
• From Sent Invitations, you can cancel any outstanding connection requests.
• Blocked Invitations allows you to review any
connections requests previously blocked.
Navigating LinkedIn
To access Privacy & Settings from your profile page:Hover over your picture to the rightSelect > Privacy & Settings
Privacy & Settings
Privacy & Settings : Account
Add any e-mail addresses you currently have access to, so you can be discovered by contacts!
Do not remove old e-mail addresses!
Privacy & Settings : Account
Add a mobile phone number so you can recover your password if you forget it!
Privacy & Settings : Account
LinkedIn cannot reopen accounts that have been closed for more than 20 days!
Privacy & Settings : Privacy
While updating your profile, disable Sharing Profile Edits with your entire network.
Privacy & Settings : Privacy
Choose what other LinkedIn members see about you when you view their profile!
If you are concerned about privacy or safety, you can block profiles.
Privacy: Blocking Other Users
Hover over the grey drop down arrow to access the menu and block profiles.
Privacy & Settings : Privacy
Click on Blocking to view the list of people you have blocked and to stop blocking another member.
Privacy & Settings : Communications
Decrease the frequency of emails sent by LinkedIn.
Privacy & Settings : Communications
If you are using LinkedIn frequently, you most likely do not need to have email notifications sent for each category.
If you are using a public computer, always Sign Out!Hover over your picture to the rightSelect > Sign Out
Navigating LinkedIn
Your Profile
LinkedIn Dashboard•Basic Profile Information
•Public Profile URL
•Connections
•Websites
•Contact Info
Profile Picture•Always use a professional looking photo.
•Wear what you would to an Interview.
•Keep brand management in mind when changing profile photo.
•People with LinkedIn profile pictures are 13x more likely to be viewed!
Name•Use the name people know you by - makes it easy to be found in searches.
•Include credentials (MD, CPA, PMP)
•You can include your Maiden or Former name.
•If you choose, middle initials should be added after your first name.
Background Image•Select a professional photo or image to serve as the backdrop to your Dashboard.
Headline
This Headline should sum up your professional “identity.”
Use titles and/or multiple keyword phrases.
Change or make additions to this on occasion.
Examples:•Public Relations | Communications | Training•Patent Law Expert with 10 years experience seeking new opportunities
NOT “Seeking Employment” or “Unemployed”!
Location•LinkedIn only lets you input a single zip code.
•You can choose to have the zip code display your exact city and state, or the nearest metropolitan area.
•Use the zip code for where you want to work...
• This is helpful if you are relocating out of state.
Industry•LinkedIn only lets you select one industry.
•Industry is a search filter, and your selection will impact if you show up in a recruiter’s search results.
•Consider changing your selection on occasion.
Public Profile URL•Edit your standard URL to simplify.
•Use your name, avoid numbers.
•Use this link on a resume, business card or QR code.
Profile Walkthrough: Keywords impact if you show up in searches!
Write down a list of power words and skills that would benefit your profile, and add them to these areas:
Your Headline, Summary, Skills and Experience
Other ideas to identify keywords?•Search job postings for keywords that you can post in your profile•Search people with your profession to check out words they use
•This is your marketing message and profile introduction.
•Be interesting and share passions and goals!
•Remember to use keywords according to your industry!
•You have 2,000 characters, be direct and factual.
•Use the advertising space they provide for you!
•Consider using a paragraph listing your Specialties at the bottom of your summary to add more keywords.
•Add at least 10 skills, LinkedIn allows up to 50 skills total.•Pick a variety of work and transferrable skills.•Focus on skills you possess and are required for the job you want.•Once you add skills, you can manage and re-order them.•People you’re connected to may choose to endorse you.
• As a professional courtesy, if you want endorsements—give them first!
• LinkedIn experts suggest including a full work history—the more information, the better.
• You may choose to share non-employment experience where you’ve learned valuable skills.
• Either paragraph or bullet format are acceptable.• Consider writing it in MS Word, and then copy it to LinkedIn to use
spell check.
• Make sure to showcase value by using numbers (#, $, %) and accomplishments!
• Always list schools – this is great for Alumni networking.• Consider listing your High School!
• Don’t worry about the graduation year if it’s more than 10 years – dates are not required!
• List applicable education even if no degree was earned.
• You can expand your education by sharing courses studied, accomplishments, clubs or programs you were involved with.
Additional Sections
•You also have the opportunity to add additional sections to your profile.
•These sections are not mandatory, but adding a few is a great way to stand out against your competition!
Advice for Contacting
Organize Your Profile
• As you add sections, you may need to organize your profile so it makes sense to the reader.
• Each section contains a double arrow icon used to rearrange your profile.
• Click on the above icon to drag and drop each section to their desired location.
Getting Connected
Your Network and Degrees of Connections People you are directly connected to. You can contact them by sending a message on LinkedIn.
People who are connected to your 1st degree connections. You can send them an invitation to connect by clicking Connect. You can contact them by requesting an Introduction or by sending an InMail.
People who are connected to your 2nd degree connections.
• If their full name is displayed, you can invite them by clicking Connect.
• If only the first letter of their last name is displayed, you can only contact them through InMail.
Your Network and Degrees of Connections
1st2nd
3rd
You
Your Network and Degrees of Connections These people are considered part of your network because you’re members of the same group. You can contact them by sending a message on LinkedIn or through the group.
Out of Network – LinkedIn members who fall outside these categories can only be contacted through an InMail.
Premium members who pay for a LinkedIn subscription, and choose to display the badge. This icon is also used to denote Premium-only features.
Premium members who allow all LinkedIn users to see their complete profile and let you send them a free InMail, even if they are outside of your network.
To import contacts from an e-mail address book:
Hover over My Network and then select Add Contacts
Adding Connections
Sign-in to an existing email account.
Import Contacts from E-mail
Grant LinkedIn offline access and permission to your email address book.
Import Contacts from E-mail
Click “Accept” or “Yes”
Select the people from your address book, currently on LinkedIn, who you would like to connect with.
Import Contacts from E-mail
Do NOT invite your other contacts to join LinkedIn.
Import Contacts from E-mail
Finding People You May Know.Hover over My Network and then select People You May Know
People You May know
Finding People You May Know.
Adding Connections
• Suggestions are populated through commonalities you share with other members.
• Hover over the Common Connections
icon to see how you are connected.
• Click Connect to immediately send them a generic invitation to connect.
Invite people to connect with a custom message.
Adding Connections
Personalize Your Invitation.
Adding Connections
Show how you know the person you are trying to connect with.
Add a Personal Note to remind the person how they know you.
Click Send Invitation.
Wrapping Up
1. Use a professional photo
2. Create a headline, use industry and location
3. Complete your summary section
4. Add your current and previous work history
5. Add at least 5 skills
6. Include your education
7. Connect with 50 LinkedIn members
Get Noticed!Get Connected!
Get Opportunities!Get Insider Access!
…and more!
Join us for LinkedIn Advanced!
• LinkedIn Help Center https://help.linkedin.com/app/home
• Search Webinars• youtube.com/user/linkedin• blog.linkedin.com• gcflearnfree.org/linkedin
Additional Resources
