Situation Analysis

Summary of Research

SWOT Analysis

Negative

Strengths Opportunities

ThreatsWeaknesses

Positive

Present Future

Strengths

• Success Stories

• Technology

• U.S. Education Programs

Weaknesses

•Economic Slump

•Perceived Difficulty of Aerospace Careers

•Loss of U.S. Educated

Opportunities

• Green Movement

• Privatization

• Educate to Innovate

Threats

•Privatization

•Shuttle Retirement

•Labor Pool Retirement

The Plan

To increase student interest in STEM-related subjects

To encourage students with an existing interest in STEM to pursue aerospace careers

To increase public support for programs and exploration

Goal 1

Goal 2

Goal 3

Theme and Key Messages

What has space done for you?

Cost

Primary Budget

Secondary Budget

$97,416.63

$500,000

Executions

To increase student interest in STEM-related subjects

Goal 1

To increase student interest in STEM related subjectsGoal 1:

Supporting Research

• American schools need reform

• Parents play an influential role

• U.S. is falling behind in international competition:

21st out of 30 developed countries in science literacy

25st out of 30 developed countries in math literacy

• Lack of preparedness of students for college curriculum

• 79 percent agreed that their parents influenced their school interests

To increase student interest in STEM related subjectsGoal 1:

STEMulateYourMind.com

To increase student interest in STEM related subjectsGoal 1:

PTA Alliance

Facebook Side-Ad

To increase student interest in STEM related subjectsGoal 1:

Flash Game

To increase student interest in STEM related subjectsGoal 1:

Teacher Activity Kits

To increase student interest in STEM related subjectsGoal 1:

To increase student interest in STEM related subjectsGoal 1:

Spokesperson

??

To encourage students with an existing interest in STEM to pursue aerospace careers

Goal 2

Supporting Research

• Hands-on scientific problem solving

• STEM-related activities between 6th and 7th grade

• The influence of hands-on activities is stronger than television

• FIRST Lego League and school programs

To encourage students with an existing interest in STEM to pursue aerospace careersGoal 2:

To encourage students with an existing interest in STEM to pursue aerospace careersGoal 2:

Linear Design of Engineering Careers

STEMulate Your Mind Day

To encourage students with an existing interest in STEM to pursue aerospace careersGoal 2:

To encourage students with an existing interest in STEM to pursue aerospace careersGoal 2:

Videoconference Series

To encourage students with an existing interest in STEM to pursue aerospace careersGoal 2:

Public Service Announcement

To encourage students with an existing interest in STEM to pursue aerospace careersGoal 2:

STEM Competition

To increase public support for programs and exploration

Goal 3

Supporting Research

•Public fails to see the benefits of a space program

•Public opinion of NASA’s job performance linked to mission success

•56 percent of American gave positive evaluations of NASA’s overall performance

To increase public support for programs and explorationGoal 3:

Underwrite Show on NPR

“This edition of All Things Considered is brought to you by The Coalition for Space Exploration.

Information about the Coalition’s support of NASA and space-related programs can be found on its Web site, www.spacecoalition.com”

To increase public support for programs and explorationGoal 3:

Print Ad

To increase public support for programs and explorationGoal 3:

To increase public support for programs and explorationGoal 3:

Crossover With Existing Social Media

Conclusion

STEMulate Your Mind!

Thank you for your time!

Team MembersAllison LubarskyBobby AbramsClair WenzelDeborah FraserDustin HardingKatie CookSamantha Watson-Eisberg