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Best Practices in Enterprise Video and Digital Asset Management
Presented by: Michael Urbonas Director of Product Marketing at Nuxeo
Our agenda
• Why DAM has become so strategically important
• What a truly strategic DAM platform does differently
• Must-have functionality for a successful DAM platform investment
Major disruptions to the DAM market
The content types and variety of delivery
channels is increasing exponentially
Content is now a magnitude larger in size
and throughput
Content is now complex, structured objects, and
not flat metadata sets
Two leading strategic DAM use cases
Enterprise DAM Enabling the
digital workplace
Media & Production Where content is core to the
business itself
Enterprise DAM strategic use case • Create, access and share
content across departments, geographic and corporate boundaries
• Unify diverse content sources – eliminate silos
• Automatically work with digital assets within client/SaaS applications of choice
• Expedite critical business workflows
• Create, access and share content across teams, departments, geographic and corporate boundaries
• Images & video are now must-have application features
• Unify diverse content sources – eliminate silos
• Automatically work with digital assets within client/SaaS applications of choice
• Expedite key business workflows
Common Pain Points:
• Media & data located in multiple places; e.g.,
• Local storage, cloud (AWS S3), cloud file sharing (e.g., Google Drive, Dropbox, Box)
• Current data model doesn’t evolve/can’t scale
• Multiple systems/applications require access to the same data
Enterprise DAM strategic use case
Media & production strategic use case
• Complete advanced digital asset management for media producers/providers:
• Creative industries
• Major advertising agencies/marketing firms with multi-lingual/global reach
• Video on demand (VoD)
• Proactively manage all aspects of digital media creation, localization, video management
Media & production strategic use case Common Pain Points:
• Media & data located in multiple places; e.g.,
• Local storage, cloud (AWS S3), cloud file sharing (e.g., Google Drive, Dropbox, Box)
• Need advanced workflows for:
• Creative processes spanning marketing, manufacturing, commerce, local partners
• Video processing/transcoding
Must-Have DAM functionality
• Cloud-Native platform
• Storage-agnostic/Storage “smart”
• “API-first” platform for maximized integrations
• Extremely flexible metadata model
• Built-in workflow engine
• Military-grade security
• Massive scalability
A true Cloud-Native platform
Designed from the ground up for the cloud
• Supports wide spectrum of implementation options, from on-premises to hybrid to full cloud deployment
• Rapidly deploy to true cloud deployment infrastructures like Amazon Web Services (AWS) and Microsoft Azure
• Pre-backed images for EC2, Azure and Docker
On-Premises Hybrid Cloud Nuxeo Cloud (hosted)
Storage-agnostic / “Storage-smart”
• Centralized digital asset management with decentralized digital asset storage
• Binary files and metadata are stored separately
• No forced migration/centralization of digital assets required
• Binary files can remain at their existing storage locations
Storage-agnostic / “Storage-smart” • Manage binary files in-place
• Local storage
• Cloud storage (e.g., AWS S3)
• Content delivery networks (CDNs)
• Enterprise file sync & share (EFSS); e.g., Google Drive, OneDrive, Box
• External files behave the same as content stored locally: indexing, thumbnail, preview, etc.
• Supports hierarchical storage management (HSM) policies
API designed by developers for developers
• Flexible – Uses JSON data format, supporting virtually any programming language
• Composable - Apply several commands in a single call (using Automation Chains)
• Executes as single transaction
• If one command fails, everything will be rolled back
API-first platform: Maximized integration
• API-first means exposing ALL functionality to developers
• Extensible - over 250 extension points for developers to add plug-ins, including connectors to other systems and content sources
• Large library of pre-built plug-ins for popular apps and services
Integrations: Google Cloud Vision API
• Nuxeo Vision plugin enables integration with image detection APIs, notably Google Cloud Vision
• Provides insights and information automatically detected within
• Standalone images
• Videos, using image frames captured by Nuxeo automatic storyboarding
Nuxeo Vision plugin for image detection
Detection of objects found in images automatically added as tags
Nuxeo Vision plugin for image OCR
Text detection and extraction using OCR with multi-language support, available for full text search
Nuxeo Vision plugin for video storyboards
Nuxeo also applies Google Cloud Vision to videos, using frames captured by Nuxeo storyboard
Nuxeo Vision plugin for video storyboards
Detect objects, landmarks (“Space Needle”, “Seattle”,) and themes (“city”, “skyline”, “sports”), all saved as tags
Integrations: Adobe Creative Suite
Seamlessly work with multimedia files from within client applications without ever leaving the Nuxeo Platform
Integrations: Adobe Creative Suite
Search, retrieve and work with images stored in the Nuxeo repository from within your Adobe CS application of choice
Integrations: Salesforce.com • Native integration within
Salesforce.com (SFDC)
• Freely associate digital assets with any SFDC object; e.g., Campaigns
Extremely flexible metadata model • Schema-flexible metadata
model adapts to your specific application needs
• Utilize common metadata models; e.g., EXIF, IPTC, XMP, ADI
• Define custom metadata and controlled vocabularies
• Hundreds of complex metadata fields per asset
• Rapidly change metadata model as your business needs change
Extremely flexible metadata model • A Nuxeo Document is not just a “file” – it is a rich content object
Single-Image.png
Creation date 2016-07-12 Modification date 2016-07-13 Created by Rachel Lifecycle state Final Master Job ID 0827 Master Job Desc Global Teddy Bar Ad
File(s):
Access Controls …
Extremely flexible metadata model
• One content object can contain multiple files, file/binary types, advanced metadata and hierarchy
• Enables highly customizable workflows and process automation
Creation date 2016-07-12 Modification date 2016-07-13 Created by Rachel Lifecycle state Final Master Job ID 0827 Master Job Desc Global Teddy Bar Ad
File(s):
Access Controls …
Integrated workflow engine
• Visually design workflows for key DAM processes:
• Creative design and collaboration
• Review and approval
• Talent and usage rights management
• Mundane but highly critical tasks
• Trigger workflow actions using business rules / event handlers / metadata
Put metadata to work in rules-based workflows:
• New video/media onboarding
• Automatic transcoding
• Creative process management
• New job onboarding
• Master asset design & production
• Adaptations – Localize master assets for each target audience
• Rule-based escalations
• Talent/usage rights management
Military-grade security
Authentication
Supports many authentication protocols/ providers out of the box
Custom plug-in for additional/future protocols
Access Controls
Access control lists (ACLs)
Rules-based security policies for mandatory access controls (MACs)
Data Protection
Encryption of content at rest; databases; network traffic
No VPN is required
Audit Trail
Record any application or system event
Monitor audit log using event listeners; trigger workflows/alerts
Massive scalability
• Nuxeo Platform designed for best possible performance and scalability from SQL databases
• Benchmarked to the tune of 1 billion documents
• Full details: benchmarks.nuxeo.com
Unrivaled scalability beyond SQL limits… • Massive number of documents
• Automatic versioning
• Write-intensive daily imports
Unrivaled scalability beyond SQL limits… • Nuxeo supports NoSQL
databases (MongoDB, MarkLogic) as storage backend
• 15x-18x faster document processing; 5x faster bulk import
Key takeaways… • Major disruptions are rapidly
increasing the strategic value - and complexity - of DAM
• Legacy tools lack the flexibility, integration, scale and cloud-native functionality to deliver content and data to multiple applications and devices
• Nuxeo was built from the ground up to manage complex digital assets at massive scale, in today’s world of cloud, big data, analytics and mobile
Your next steps… • Nuxeo Platform is available for
deployment and testing
• Nuxeo Platform Online Trial: Free 30-day access to full-featured Nuxeo Platform, Nuxeo Studio & Nuxeo Marketplace www.nuxeo.com/downloads
• Visit Nuxeo University for free video-based, learn-by-example training for all major aspects of the Nuxeo Platform university.nuxeo.io
Thank you! Mike Urbonas Director, Product Marketing [email protected] To learn more, please visit: www.nuxeo.com