A lesson in... Searching!-- it's all about the feeds --

Search and research for new condos

Google, d'uh!

bing?

BuzzBuzzHome!

[shameless plug]

How the heck do you

search?!• Social media is a key driver of information searching.

• No longer are you going out finding information.. Let the

information flow to you!

• Social media is people having conversations with people...

Online.... But, you must learn to monitor it and extract useful

information.

Power to the people

• Only 14 per cent of people

trust advertisements; 78 per

cent of people trust the

recommendations of other

consumers.

Power to the people

• How are you getting

information for your clients

on new condos, town homes

and houses?

The Key:

Be everywhere, all the time

Twitter• It is all about the feeds!

Twitter

• Create multiple lists of important and influential people.

• Use Hootsuite, or a likeminded application

• It is the only way to fully grasp what is actually happening!

Facebook

• Facebook is full of useful

information for anyone

searching new construction.

• Set up a Facebook Page to

build your brand, and help

follow the industry.

Facebook

• View everyone that your

brand is following as one

feed, opposed to it

interacting with your

personal feed.

Forums

Picture Sharing

Picture Sharing

Blogs

Nothing beats old

fashioned snooping!

The Tim Horton's Story

• Purchaser randomly found a condo, and purchased without

any diligence.

• They then found BuzzBuzzHome, searched a bunch of

projects and the forums.

• Realized they might have made a mistake.

• Found a better place for their investment, recinded on the

original purchase...

• Showed up at BBH with an industrial style Tim Hortons Coffee

maker, coffee for a month, mugs...etc...

fini

• You can spend your whole time online being a

lurked-loo.

• But, to get the best results, you must

participate and engage!