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How to publish a video to hundreds of websites in the fewest steps possible.
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HypersyndicationHow to Publish Your Video to Hundreds of Websites
Richard Harrington, PMPwww.RichardHarringtonBlog.com
twitter.com/rhedpixel
linkedin.com/in/richardharrington
facebook.com/RichHarringtonStuff
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Session Description
In this session you'll learn practical techniques to publish your podcast or web video to as many screens as possible.
Take advantage of the many different viewing options on the market and grow your audience.
Richard Harrington, PMP
RHED Pixel (www.rhedpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Trainer
Avid Certified Instructor & Master Editor
Project Management Professional
Teach courses on digital media production and web content
Agenda
Agenda
State of Internet usage & Web video
Overview of RSS
Hyper-syndication
Branding your video
Promoting your video
RHED PixelWeb Video Experience
Web Video Experience
Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Creative Cow’s DSLR Video
Aperture Expert
Photoshop CS4 Sneak Peak
Web Video Experience
Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital Media Classroom
Health Matters at Work
American Chemistry Society
Web Video Experience
OnMicrosoft
OnNetworking
OnOpenSource
OnSecurity
OnSoftware
Google Web Toolkit
Web Video Experience
Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacBreak Work (guest)
MommyCast (production)
myHealevet (production)
State of the Internet
Internet for the Masses
0%
20%
40%
60%
80%
100%
50%55%
62%
72% 75%81% 81% 82% 83% 85% 84%
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Arbitron/Edison Research Media
Residential Broadband
0%
20%
40%
60%
80%78%
68%
60%
48%
38%
28%
20%15%
13%
21%28%
37%
48%
58%
69%76% 82% 84%
2002 2003 2004 2005 2006 2007 2008 2009 2010
Dial-Up BroadbandArbitron/Edison Research Media
People Who’ve Watched Internet Video Last Week
Arbitron/Edison Research Media
0%
5%
10%
15%
20%
25%
30%
3%
7% 8%
12%15%
18%
27%29%
2003 2004 2005 2006 2007 2008 2009 2010
92% of all teens own a portable media player
86% own an iPod
100% new purchase plans iPod
97% purchases at iTunes Store
Teen Viewing/Listening?
Piper Jaffray's 17th bi-annual teen survey
Have Heard of Podcasting
22%
78%
Yes No
45%55%
2006 2010
Arbitron/Edison Research Media
Have Tried Podcasting
0
10
20
30
200820072006
11% 13% 18%
Arbitron/Edison Research Media
22%
2009
23%
2010
“We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.”
Michael LanzNielsen/NetRatings
The Future is Downloads
Driving the Costs of Web Video Down
Budgeting Guidelines
Treat more like ENG style shoot
Consider spending money to save money
Multitalented Crew & Multi-CamHard Disk Recorders
Look to pack day/schedule
Maximize locations
Balancing Production
Carefully choose acquisition format
Select talent carefullyKeep it shortRehearse during changeovers
Use shot list & keep shot ratio very low
The Simple Truth
It’s all about project management
You must scale productionto meet the budget and client needs
You need to think more like local news than feature film
What is RSS Good For?
RSS – real simple syndication
A document written in XML
Usually called a “feed”
Is used to publish frequently updated content
RSS
Works for blog entries, news headlines and podcasts
Feeds can be subscribed to using an aggregator or just viewed
RSS
XML – Extensible Markup Language
The programming language that creates RSS feeds through use of enclosure tags
ID3 tags are also present in RSS, thus wrapping the media with metadata
XML
Web Browser Bookmarks
Custom Home Pages
RSS Readers
Power a Blog
Feed Social Media
Feed Social Media
Feed Social Media
Multiple Screens
Multiple Screens
Desktop & Laptop
Portable Media Player
Television
Mobile Phones
Desktop & Laptop
Video Sharing Websites
YouTube
Adobe TV
Revver
Vimeo
Howcast
Blip.tv
Dailymotion
Veoh
Important to Hyper-syndicate
Volatile market
Read terms of service
Look for integration with social media sites
Video Sharing Websites
Portable Media Player
Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
What is Podcasting?
Multiple Occurrences/Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at End User’s Discretion
In Order to be a Podcast...
Submit the Feed
iTunes –www.Apple.com/iTunesPodcast Alley – www.podcastalley.com/Zune Marketplace – www.zune.netPodcast Directory – www.podcastdirectory.comPodcast Alley – www.podcastalley.comOdeo.com – www.odeo.com/
iPodder.org –www.ipodder.org/Podcast Pickle – www.podcastpickle.com/MeFeedia – www.mefeedia.com/digg –www.digg.comAdobe Media Player –www.adobe.com
Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little competition
Can target and track niche markets
Provides “walk away” brand extension
Viral communications medium... Good content is shared freely
Podcasting Benefits
Podcast Hosting
MobileMe
PodHoster
Libsyn
HipCast
Archive.org (CC)
GoDaddy
CacheFly
SwitchPod
Television
The Path to TV
Apple TV
TiVo
Western Digital TV
Windows Media Center
TiVo Distribution
Invite-only
Uses Limelight Networks
Places you direct to homes
Check out MommyCast
Mobile Phones
iPhone
Apple second largest mobile phone company in the world
80% of iPhone owners watch video daily
iPhone owners watch video 4x more often than other smart phone owners
Brand Throughout
Tests to Perform
Check Graphics in Black and White
Affects how easy the viewer can comprehend the information
Contrast Test
Check Graphics on intended player or device
View at different scales
Do a “LCD” test
Compression Test
More about style of graphics
Business of background to foreground
Be sure to address type on pattern issues
Use backgrounds or shadows/glows
Readability Test
Being able to read the graphics before they animate off the screen
Balancing speed and style with viewer comfort
Read Time
Some Useful Tools
Feed Validator
Use Feed Validator
www.feedvalidator.org/
Identifies errors and recommends solution
FeedBurner
Ideal for streamlining and republishing content
www.feedburner.com
Provides detailed user and item usage statistics
Lijit
Makes it easy to incorporate powerful searches into blogs
www.lijit.com
Provides detailed information about what readers are looking for
Searchable FLV
Allows for Flash Video to be indexed
Improves Accessibility
Allows for Search Engine findings
Questions &Answers
Author of 25 Books
Producing Video Podcasts
Explores entire process
Offers best practices
Good for those new to video
Companion website is www.vidpodcaster.com
Richard Harrington, PMP
RHED Pixel (www.rhedpixel.com)
Available for consultation
Feel free to grab a business card
Link on LinkedIn
Follow on Twitter
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
youtube.com/rhedpixeltv
RichardHarringtonBlog.com
linkedin.com/in/RichardHarrington
Richard Harrington, PMP
UnderstandingAdobe Photoshop
Video Made On a Mac
Photoshop for Video
Aperture 2 Quick Tip
Photoshop CS4 Sneak Peek
Final Cut Help
MacBreak Work
Producing Video Podcasts
Podcasts
Thank you for coming
Tour the Facility & Take a look at Projects
Ask Questions of the RHED Pixel Team
Have Food & Drink
Network & Mingle
Grab a DVD
Enter the Raffle
Thank You for Coming
Prize Drawing
CONNECT
703.531.1325 | Office
703.608.4852 | Cell
www.RHEDPixel.com
www.RHEDPixel.tv
CONNECT
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
facebook.com/Rich.Harrington
youtube.com/rhedpixeltv
RichardHarringtonBlog.com
linkedin.com/in/RichardHarrington
• Contract # GS-07F-0053V
• 541–1 Advertising Services
• 541–4B Video/Film Production
• 541–5 Integrated Marketing Services
• Contract # GS-07F-0054V
• 541–4E Commercial Photography
• 541–4B Commercial Art and Graphic Design
