SAP IT Runs SAP Screen PersonasMartin Lang, SAP ITTechEd 2013

© 2013 SAP AG. All rights reserved. 2

SAP Global IT Locations

LondonDublinParisWalldorf

PhiladelphiaPalo AltoVancouverSao PaoloArgentina

BangaloreMumbaiDelhiTokyoSingaporeSydney

© 2013 SAP AG. All rights reserved. 3

Our Global IT Vision:Be the strategic enabler and trusted business partner

Scalable Global Delivery Model

Enterprise Architecture (EA)

Efficiency:IT Finance Management & Cost Transparency

SAP Global IT Operating Model

BusinessValue &

Innovation

Governance:IT Client Engagement

& DemandManagement

PLAN BUILD RUN

Adoption & Risk Mitigation

Input Output

Make Our People Best

Business Information Officers – turning business needs into strategic demand for Global ITGFOAGS Global

Marketing Services F&AProducts &SolutionsTIP Global ITHR Office of the

CEO

SAP Lines of Business – driving strategy execution and successful go-to-market

SAP Corporate Strategy 2015:

#1 in Mobility

Fastest Growing Database Company

Database /Technology

Cloud MobileApplications Analytics

© 2013 SAP AG. All rights reserved. 4

SAP Screen Personas project

Key business drivers

1. Simplify how users interact with SAP

2. Streamline complex transactions

3. Improve adoption of key SAP processes

Use cases

1. Accrual Cockpit

2. Time Recording

© 2013 SAP AG. All rights reserved. 5

Use Case 1: Accrual Cockpit

STANDARD

PERSONAS FLAVOR

© 2013 SAP AG. All rights reserved. 6

Standard Selection Screen

© 2013 SAP AG. All rights reserved. 7

Flavored Result Screen – All Roles – DESIGN 1

© 2013 SAP AG. All rights reserved. 8

Flavored Result Screen – All Roles – DESIGN 1- Details

Jump to Wiki

Navigate to

Reports

Navigate torelevantReports

Selection fieldsgrouped by role for

easy access

General andmandatory selection

fields at the top

Navigate to

sources

Navigate torelevant Info

sources

Promote or

current infos

Promote orannounce

current infos

© 2013 SAP AG. All rights reserved. 9

Flavored Result Screen – All Roles – DESIGN 2

© 2013 SAP AG. All rights reserved. 10

Flavored Result Screen – Role: Goods RecipientsInterviews with end users showed that 3 selection fields are sufficient

© 2013 SAP AG. All rights reserved. 11

Standard Result ScreenConsists only of one huge table

© 2013 SAP AG. All rights reserved. 12

Flavored Result Screen

© 2013 SAP AG. All rights reserved. 13

Flavored Result Screen - Details

Result table muchmore clearer,

containing mainlyrequired input fields

Other relevant datais presented in info

boxes

Enriched withscript calculated

outputs

© 2013 SAP AG. All rights reserved. 14

Use Case 2: Time recording

© 2013 SAP AG. All rights reserved. 15

Time Recording: Flavored Screen

Easy to useTransaction Launcher

Individualinformation, e.g.

based on location

Short links toCorporate Portal

Possibility to look upinformation of

colleagues very fast

Simplified ActivityRecording, no

need for enteringCATSXT anymore

© 2013 SAP AG. All rights reserved. 16

Lessons Learned

Technical

• Follow the documentation

• No surprises (just as I like it!)

Process

• Collaborate with business owners – focus on needs

• Use design thinking – whiteboard everything first

• Prioritize – start small and build

• Iterate – learn from your mistakes

Thank You!

www.sapscreenpersonas.com