Twitter for Startups

Set GoalsJust like any other marketing platform, when using

social media, you need to set achievable andactionable goals

Why Twitter?Access to a wide range of individuals based around a

common interest, across any geography

Basic MechanicsMention: Using @name in a tweet

Reply: Using @name by means of the reply buttonRetweet [RT]: Sharing someone else’s tweet

Direct Message [DM]: Private one-to-one messagesFavorite: Stores tweet as favorite for later viewing

Hashtag [#]: Links text to stream of topically related tweets

What can Twitterdo for me?

Build Brand AffinityCase Study: TurboTax. 71% likelihood of customersinteracting with @TeamTurboTax (Twitter support) to

recommend TurboTax. (CoTweet, 2010)

Drive SalesCase Study: Bonobos. Exclusive sale on Twittergenerated 1,200% ROI in 24 hours on promoted

tweet. (Twitter, 2011)

Customer SupportCase Study: Mint. 75% reduction in number of

support tickets via sCRM solution.(GetSatisfaction)

What Now?1. Create your brand’s profile

2. Determine your brand’s voice and tone3. Find influencers, turn them into advocates

4. Develop a content calendar5. Measure up!

And never forget:it’s always about

the people

Zach ColeZachacole@gmail.com@zachacole