Green Revolution

EstablishmentGreen Revolution Travel will be established

the headquarter office in 2013 in the business centre of Bangkok, Thailand. We will try to be one of the most recognize and unique inbound eco- tour company to be granted a tourism operating license in Thailand that operates the trip in many different parts of the country include the North ,Northeast, East, Central, Western and South. We will establish 6 offices and over 120 full-time staff working for our destination based offices in Chiang Mai, Khon Khean, Chonburi, Bangkok, Kanchanaburi, and Phuket within 2015.

Founder Co - founder and director of

marketing and financial

Ms. Wanida Phoothongkan Graduation : Master degree of Business

Administration (MBA) from the University of Phoenix in

USA

Founder Co - founder and director of public

relation

Mr.Chanapon Cheewasotsakul Graduation : Master of Science in Human

Resources and Industrial Relations (MSIR) from the West Virginia University in USE

Founder Co - founder and director of tour

operation

Mr. Thawatchai Suebviset Graduation : Tourism management ,

MSc degree from the University of

Surrey in UK

Vision"To be the leader of inbound eco-

tour operation in Thailand to assist ecotourism to become environmentally sustainable, economically viable, and socially and culturally responsible while satisfying the desires and providing the authentic experiences to our customers".

Mission• Developing and adopting standards for

sustainable practices 

• Enhancing the appropriate managements of each different destination

• Increasing the professionalism about eco-practices of those who working within the company, the partners or local suppliers, local communities and customers

• Streamlining (bring up to date and make more efficient) policies and processes that have in the past complicated operating in protected areas 

Mission• Assisting local operators ,guides and staffs to

improve the quality of interpretation offered about the places where customers visit 

• Improving the position, the public image and financial viability of our company as we adopt sustainable practices 

• Contributing to conservation solutions and projects; involving and providing benefits to local communities while boosting the customer’s travel experiences

• Marketing the principles of sustainability to increase awareness of responsible mind

• Corporation with TAT and TEATA

Policy• Local group leaders/staff welfare – local

group leaders are employed on more than 90% of our trips, and we aim to use local guides and support staff where possible, providing employment for local communities. We are committed to developing long-term relationships with our local suppliers, by working closely with them to develop new products/services and providing staff training to ensure that the economic benefit is ongoing.

Policy• Use local services – by using local

transport and as many local businesses as possible, money stays in-country and local enterprise is encouraged. We work closely with local restaurants, shops and equipment providers, and also choose locally-owned accommodation, 25 % of our trips now feature a homestay, giving money to local families to accommodate our guests.

Policy• Information – within our brochure

and trip notes we provide our customers with information on how they can act responsibly whilst on holiday, including details of local projects they may visit whilst away. Our local group leaders help our customers gain an insight into the culture of the areas they are visiting.

Policy• Itinerary Development – when planning our

trips, we consider how each one can run responsibly. Can we source a homestay? Where can we use local transport, instead of a charter bus? Is there a project we can support, or is there a visit where fees paid will go towards environmental development?

Once the trip is operating, it is audited on these things and many more. The trip is then given a score to assess its responsibility and it’s an on-going process to increase that. We aim to ensure our trips are as responsible as they possibly can be.

Policy• Environment – we audit all of our trips

according to their environmental impact and then work to minimize it. This means making sure local trekking guidelines are followed, no litter is left behind, water sources are environmentally friendly and responsible cooking fuels are used, if applicable. We also have guidelines in place for specific excursions, like snorkeling and tiger viewing, so awareness is raised on how to protect, and not disturb, fragile environments.

Policy• Our office – we offset all carbon

emissions from work-related flights and from our staff travelling to work. At work we offset all our energy levels and use an electricity company that invests in wind power. We also have an energy officer, whose role is to monitor our office energy consumption and find new energy-saving initiatives.

Policy• Projects – we have a number of partnerships with

charities and projects, which we support by donating money that we get from every customer that travels on specific trips. We have ask each of our customers for a $ 1 donation to our Green Revolution Foundation. These donations are collected over a three month period and then sent to a local project voted for by the customers. It is also important we get it right at home as well. The fund will be used for charitable causes only. Administration costs for the fund will be entirely funded by Green Revolution Travel to ensure that 100% of your donations will reach charitable projects.

Support us • Donation : (Donate some money to enhance our

projects such as the relief natural disasters and educate the orphan and disadvantage children in the remote rural areas. All penny you donate will be supported the projects)

• On your travel : (5 % of your money that you buy a package tour will be used for the charity projects and most of the accommodation, restaurants and transportations are eco-friendly suppliers. )

• Volunteer : (You can be a volunteer to help the victim of the natural disaster and to educate the orphan in rural areas.)

Policy• Local Community – Prior to our tours, we

liaise with local community leaders to ensure we are welcome and in a manner that minimizes negative social and cultural impact. We visit local development and community projects specific to the region, encouraging our clients to donate and/or assist such projects in appropriate and sustainable manners. We also assist in the development of local infrastructure such as rural pathways and always make sure that where and whenever possible our tours positively benefit the local community.

Business planning• Mission : We believe responsible tourism is

a better way to see the world. Not only do you get a more authentic experience, but your holiday benefits local people and the environment. The Green Revolution Travel lets visitors to respect the local culture , benefit local people as well as conserve and protect the environment – but it's about far more than that.  If you travel for relaxation, fulfillment, discovery, adventure and to learn – rather than simply to tick off 'places and things' – then Green Revolution is for you. 

Green Revolution suits life's curious adventurers and enthusiasts. 

Business planning

SWOT Analysis• Strength* Perfect Location * Affordable

prices* Good standard of facilities and services * Choice of

products * Credibility and uniqueness of company * Effective

communication * Supply chain and strong corporate * Brand Image with local community * Loyalty

employees * Certain vision, mission and policy * Meet

customers satisfactionsto sustain the ecotourism in Thailand * Benefit local

community* Create good opportunity to decrease the gab between customers and local people

SWOT Analysis• Weakness* Lack of Innovation * Lack of

professionalism and* Low market share and networking specialism

in ecotourism* Low capital and investment * Low

recognisation and * Not diversified awareness about the

brand * Weak of proper management and development plan

SWOT Analysis• Opportunity* Providing the variety activities * Providing better

standard*Investing some money to get new * Build the networking

with moreequipments and technologies partners* Build the networking with more partners * Emerging

markets and * Product and services expansion expand to wider

market place*Create the diversity and creativity products to attract more customers by considering about

the trend of the world

SWOT Analysis• Threat* Competition and Lower cost *

Economic slowdowncompetitors or Price wars *

Exchange rate fluctuations* Maturing categories, products, *

Low tourism seasonor services (Changing trends) *

Effect from natural disasters * Political crisis

Business planning

Bases for Market segmentation

• Geographic segmentation• Demographic segmentation• Psychological segmentation• Socio - cultural segmentation

Table 1 Market SegmentationSEGMENTATION BASE SELECTED SEGMENTATION VARIABLES

Geographic

Region Europe, North America , Australia

City Size Major metropolitan areas, small cities, towns

Density of area Urban, suburban, rural

Climate Temperate, hot, humid, rainy

Demographic

Age Under 20, 20 – 40 , 41 – 60 , upper 60

Sex Male, female

Marital status Single, married, divorced, widowed

Income Under $25,000, $25,000-$50,000, $50,000 -$100, 000 and over $ 100, 000

Education Some high school, high school graduate, some college, college graduate, postgraduate

Occupation Professional, blue-collar, white-collar, agricultural, military, governmental official

Table 1 Market Segmentation (Con.)SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES

Psychological

Needs-motivation Shelter, safety, security, affection, sense of self-worth

Personality Extroverts, introvert, novelty seeker, innovators

Attitudes Positive attitude, negative attitude

Lifestyle Low-involvement, high-involvement

Socio- cultural

Cultures American, European , Australian culture

Religion Catholic, Protestant, Jewish, Moslem, other

Social class Lower, middle, upper

Family life cycle Unmarried, young married, full nesters, empty nesters

Marketing• The Marketing strategy (4Ps

marketing mix)* Product : Product planning ( including

activities, services and facilities, attractions, accommodation, transportations, food, tourists’ experiences and satisfactions, etc ) Development and maintenance of products, product assortments, product positions, brands, packaging, and options, and deletion of old products. We will try to define the right characteristics of our products or services that meet the needs of our customers by considering about the world’s trend.

Marketing• The Marketing strategy (4Ps

marketing mix)* Price : Price planning outlines price ranges

and levels, pricing techniques purchase terms, price adjustments, and the use of price as an active or passive factor. We will always realize about how much the intended customers willing to pay. Moreover, we think that the customer is often still sensitive for price discounts and special offers so, we will sometimes try to give the discounts, leasing price and option to our customers.

Marketing• The Marketing strategy (4Ps marketing

mix)• Place : Place or Distribution planning is

establishment of channel relations, physical distribution, inventory management, warehousing, transportation, allocation of goods, wholesaling, detailing. We will have the 6 offices located in different parts of Thailand so, it’s very easy for the customers to walk in and buy our products . We also provide many ways to contact us such as the emails, telephone numbers and the social network address. We surely could meet the needs of our customers with the available at night places, right time and in right quantities.

Marketing• The Marketing strategy (4Ps

marketing mix)* Promotion : Promotion planning

combination of advertising, publicity, personal selling, and sales promotion; also involves public relations and any other form of communication. We will focus on the advertising by producing the brochures, using the internet (websites) and social network such as Myspace, Facebook, Hi5, Twitter and Flickr to enhance the company public image.

Business planning

FinancialFinancial Plan* A fundamental respect for giving our

customers value, and for maintaining a healthy and congenial workplace

* Cash flow as first priority, growth second, profits third.

* Respect for realistic forecasts, and conservative cash flow and financial management.

FinancialTable 2 Investment

Investment list Budget

Location (Rent an office) 500,000 THB

Staff : managers, accountant, secretary, tour guides, sales & marketing, drivers, cleaners, security man, mechanic

1,500,000 THB

Administration 50,000 THB

Information system 200,000 THB

Technology and equipment include the furniture 2,000,000 THB

Transportation 150,000 THB

Travel 100,000 THB

Insurance 80,000 THB

Maintenance 30,000 THB

Miscellaneous 100,000 THB

License 30,000 THB

Total payroll 4,740,000 THB

Recommendation & Solution• From the establishment of our company we

find that we still have less experience and knowledge of running the business and the ecotourism management. Sometime we confront the problems and mistakes so, we think that we should consult some ecotourism specialists and the businesspeople as well as we need to study more about the business strategies and the ecotourism issue and proper management in the each area to enhance our experiences.

Recommendation & Solution• We sometimes face on the coordination

problems within the organization such as the staff misunderstand about their assigned works or the misunderstand about the scope of work between each department. We think that this is a very general problem from the new company because we really don’t know how to deal with each different type of people or even the colleagues who we feel unfamiliar with. For the solution, we highly recommend to have a small meeting between the managers of each department and their staff so that the staff of our company will know each other more than ever, they can learn how to work together. It’s also a good way to build the unity and harmony within the company.

Recommendation & Solution• We experience the networking problems

between our company and the suppliers because we are a new and small company in tourism field so, it’s not easy for us to get the corporation from the big or famous suppliers and other suppliers are not sure about our credibility and stability so, they don’t want to work with us. We can solve this problem by establish our credibility to the public especially, the corporate suppliers and let them know that we will benefit each other and share the market together.

Recommendation & Solution• We have the low budget to

invest for our business but the first time investment need to spend big amount of money so, we have to loan from the government that leads to the non-profit or the loss for the first period of running business.

Recommendation & Solution• We are lack of an appropriate management to

conserve and protect the environment while supporting the economy of local community because we are the new ecotourism company with pretty less experience so our company confront on the using of natural resource in improper way. Therefore, we think that we should sincerely spend the effort to study about the current issue of our ecotourism destination and study about the formal relevant case study then we will get an ideas to create the proper management to sustain natural and cultural resource while, corporate with the local communities to work together and boost their economy.

Reference• http://www.avaccount.com/setup_company.php• http://www.businessplans.org/market.html• http://www.teata.or.th/•  http://www.studymarketing.org/• http://www.guidetothailand.com/thailand-activities/

ecotourism.php• http://www.youtube.com/watch?

v=BT7hv53N4mo&feature=player_embedded• http://businessgoonline.com/4p-marketing-strategy/• http://www.valuebasedmanagement.net/

methods_marketing_mix.html

Members of group

• Mr.Chanapon CheewasotsakulID.52623433004

• Mr.Thawatchai Suebviset ID.52623433007

• Ms.Wanida Phoothongkan ID.52623433019