Diving Into Facebook And Twitter

Diving into Facebook and Twitter

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Personal or Professional Use?

I don’t want to use my personal Facebook or Twitter account for

professional use.

No problem!

You can do many things with both sites without imposing on your personal space, and we’ll cover those things

here!

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Warning!

Each site has a set of rules. It is possible that if you violate

those rules your account(s) can be suspended.

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Facebook

Good News!300,000,000 Users.

Bad News!One of the least searchable social

networking sites available.

Good News!You have OPTIONS.

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Facebook Recruiting Options

1. Searching2. Communities

(Within Facebook)3. Marketing4. Exposure5. Networking6. External

Searching

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Facebook Searching

1. Your Community – Wall, news feeds, friends, friends of friends

2. E-mail address3. School – College or High School4. Employer 5. Status Updates by Friends6. Status Updates by Everyone7. Web (Powered by Bing)8. Applications9. Groups

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Facebook CommunitiesFree!

GroupsFan Pages

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Facebook Communities – What’s the Difference???

Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages "medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers.

Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone).

9Source: Searchenginejournal.com

Fan Pages and Groups comparison.

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67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group.

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24,784 Fans!

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Retail Jobs

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Facebook MarketingMarketplace (Free) – Facebook.com/marketplace

1. Post jobs2. Search for

candidates

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Facebook MarketingFacebook Ads (Paid) – Target in on specific demographics, active and passive exposure.

CPC OR PPC – Cost Per Click or Pay Per ClickCPM – Flat Rate

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Facebook Marketing – Targeting!

This is very valuable because you can target passive candidates within a specific organization!

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Facebook Exposure – Get Connected

Blog/RSSTwitterSlideshare.net – Highly

indexed by Google! Youtube.com – (Make a

free video at Animoto.com!)

LinksBadgesMeetup.com

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Find us on Facebook!

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Facebook Networking

Eventshttp://

www.facebook.com/eventhome.php

Create

Search

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Facebook External Searching

site:facebok.com KEY WORDSsite:facebook.com inurl:people programmer oraclesite:facebook.com (groups OR pages) "medical device"Yahoo! – Linkdomain linkdomain:facebook.com (group OR association OR organization) CPA accounting “New York”

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I’m a real character! 140 of them to be exact!

Good News!About 15 million users. (They don’t publish the

actual number of active user accounts.)

Bad News! So much to learn. Difficult to “tweet” frequently.

60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter's users

account for 75% of all the activity on the service, (Sysomos).

Good News! Easily searchable.

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What is Twitter?

Source: Commoncraft.com/Youtube.com – visit for short educational videos!

Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts.

Send messages from email, IM, SMS, web, etc.

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Twitter Recruiting Options

1. Network2. Search3. Post4. Branding/Marketing5. Connect – Youtube,

Linkedin, Facebook, etc.

6. Research

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Sites to Use

Twittonary – Twitter DictionarySearch.twitter.com – Search EngineTwellow.com – Directory of Public Twitter

AccountsTwithire.com – Free Job Listing ServiceTweetcruit.com – Free Job Listing ServiceTweetbeep.com - Online Reputation ManagementJusttweetit.com - DirectoryWefollow.com - DirectoryTweetlater.com – Plan your tweets to go out at a

later time.

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Advanced Searching on Google

site:twitter.com "medical device" -recruiter -job

site:twitter.com accountant (resume OR vitae) –recruitersite:twitter.com biotechnology (resume OR vitae) –jobsite:twitter.com "i'm a registered nurse"site:twitter.com biotechnology "product development" –jobsite:twitter.com accountant cpa -job –jobssite:twitter.com "i am a civil engineer“site:twitter.com oracle "my resume“site:twitter.com php "my resume“site:twitter.com #sql "my resume“

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Make it Easy!

A free service that allows you to update all of your social networks at one time!

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Questions and Thank You!

Paulette BennettPbennett@etalentsourcing.com

E-TalentSourcingwww.etalentsourcing.com

(252) 955-1011