View
7
Download
0
Category
Preview:
Citation preview
Intel Confidential — Do Not Forward
Quick Tips for Creating a LinkedIn Profile that
You Will Be Proud of
ACI June 2014
Your ‘Personal Brand’
Includes:
Your Professional reputation
Online Image
Personal Characteristics such as your work style
Particular skills, talent and areas of expertise you’ve cultivated over time
Community engagement and your world view
Also Covers:
How would your colleagues describe your strengths?
On what issues are you the go-to person in your organization?
What do you know more about than most people?
©2012 LinkedIn Corporation. All Rights Reserved. 2
http://www.forbes.com/sites/williamarruda/2014/06/10/why-linkedin-is-the-only-personal-branding-resource-you-need/
Why is your LinkedIn profile important?
©2012 LinkedIn Corporation. All Rights Reserved. 3
• LinkedIn and other social media can be used to grow your career and enhance
your personal brand recognition. Here are just a few of the benefits of
engaging in social networking for business:
– Increasing your knowledge and productivity through learning from others
– Increasing your ability to influence, as an expert in your knowledge area and as an
advocate for Intel
– Expanding and staying connected to your network
– Engaging with peers to solve business problems
– Staying current on industry trends and use that knowledge to fuel innovation at
Intel
– Showcasing your career achievements, experiences, and key skills
Know your LinkedIn profile
©2012 LinkedIn Corporation. All Rights Reserved. 4
The Structure of Your LinkedIn Profile
©2012 LinkedIn Corporation. All Rights Reserved. 5
Profile Picture Headline
Public URL
Recent Activity
Summary
Experience
Causes you support
Skills
Education & Additional Info
Recommendations
Connections
Groups you’ve joined
What you Follow
Common Mistakes and Tips to Correct
them
©2012 LinkedIn Corporation. All Rights Reserved. 6
Mistake #1 No Profile Picture/ Bad Picture
©2012 LinkedIn Corporation. All Rights Reserved. 7
X X X X
Tip: Put up a professional picture of yourself
• Preferably a head shot with light background
• It’s okay if you aren’t dressed to the nines.
• Be authentic, look at the camera, wear your natural smile
• Avoid excessive jewelry, sun-glasses, fancy landscapes in background etc
• Do not have another person with you in the picture frame
• Some one who comes in to meet you after viewing your profile picture should be able to
recognize you easily
Mistake #2 Vague/ Non-relevant Professional Headline
©2012 LinkedIn Corporation. All Rights Reserved. 8
Why is your headline so important?
• 120 characters to tell your story and be found easily. This is your hook.
• It almost always follows the mention of your name, everywhere on LinkedIn
Tip: Think the ‘Marketing’ way. It’s not your job title, it’s what you do, in everyday language, not Intel speak.
Who is your target audience? The headline should speak to THEM.
• Create a precise, powerful statement
• Make yourself memorable
• Excite the reader
X X
Mistake #3 Boring Summary
©2012 LinkedIn Corporation. All Rights Reserved. 9
Keep it interesting & precise – It’s your elevator pitch!
• Inject your personality into the Summary
• Connect with the reader, create impact
• Use key words that your target audience would search for to find you
• Keep it conversational – write from 1st person (unless your brand requires otherwise), Avoid clichéd words
Tip: Have a format:
• Introduce yourself & talk about who YOU are. Make people see you as an interesting person. Talk about how you came to where you are today.
• Talk about who THEY are – who do you help? Talk about who your target client is – Be subtle
here.
• Finish by talking about what you offer. Don’t give away everything here – just talk about what you mainly do, and how people can benefit from it.
Mistake #4 Incomplete Description of Experience
©2012 LinkedIn Corporation. All Rights Reserved. 10
Your Career history tells your story:
• Tells people about your career path
• Adds to your professional image when you showcase your past work & results achieved
• Allows your ex-colleagues to find you on LinkedIn easily
Tip: Complete this section in full. Think the ‘Sales’ way!
• Include both current position & past positions
• Detail specific accomplishments in each
• Let type-ahead find your company, so you can connect with past colleagues
Mistake #5 No Mention of Skills & Expertise in the relevant profile section
©2012 LinkedIn Corporation. All Rights Reserved. 11
Why mentioning Skills & Expertise is important?
• It helps to showcase your core strengths as a professional
• Other professionals can endorse your skills on your profile that lends credibility to your professional image
Tip: Have a list that’s consistent with your professional image
• Target your strengths
• Prioritize the skills/ expertise that you wish to mention
• Do not fake
Mistake #6 No Recommendations
©2012 LinkedIn Corporation. All Rights Reserved. 12
Why Recommendations are important?
• Adds to your professional image by letting viewers know what other professionals who have
worked with you think about you
• Recommendations lend credibility to what you say about yourself
• Recommendations that you write for others also impact your credibility – be careful & honest when you recommend others
Tip: Keep a healthy mix
• Only ask a recommendation from those who know you well. Give recommendations only to those you know well & genuinely appreciate.
• Be specific – Ask the referee to recommend you for something specific that you worked on together. Ask them to include what happened as a result of your working together
• Regularly manage your Recommendations and keep them relevant to your current work-profile
• Be prudent while recommending others
Mistake #7 Excessive/ Irrelevant Group Memberships
©2012 LinkedIn Corporation. All Rights Reserved. 13
How are Groups important?
• Allow you to learn & stay abreast through participation in industry/ domain specific discussions
with other relevant professionals
• Allow you to position yourself as a subject matter expert
Tip: Stick to what’s relevant; Control your visibility
• Only join groups that are relevant for you
• Be judicious in deciding which Group memberships would you like to showcase on your LinkedIn profile
• Participate in relevant discussions and share expertise to increase your visibility
• Be positive in outlook & constructive in approach
Additional Important Elements of your
LinkedIn profile
©2012 LinkedIn Corporation. All Rights Reserved. 14
Additional elements of your LinkedIn profile
©2012 LinkedIn Corporation. All Rights Reserved. 15
Volunteer Experience & Causes; Certifications; Honors & Awards; Patents; Projects etc
• Helps in projecting a more holistic personal image that includes your world view
Your Connections
• Connect with trusted friends, former colleagues, classmates, industry leaders, partners & other
professionals
• The quality your network also reflects on your personal image
Your Public Profile URL
• Your public profile appears when people search for you on Google, Yahoo!, Bing, etc.
• You can edit your Public Profile from the Settings page to
- Make it visible to everyone or to no one in search engine results
- Show only the basics like your name, industry, location, # of recommendations
- Add or remove profile elements like picture, current positions or education
- Customize your public profile URL to enhance your online visibility
Websites
• Mention links to you Website, Blogs or other articles published by you online
Avoiding the risks to Intel of “over-sharing”
Additional elements of your LinkedIn profile ( con’d)
16
Your LinkedIn profile can be further customized to showcase your skills and achievements.
For instance, if you have been a speaker or panelist at conferences, you can list them
here, as well as any publications you have contributed to.
Intel Confidential — Do Not Forward
Implement Best Practices when Reaching Out
18
Consider your first message to be a conversation starter.
Be brief and to the point.
Adopt a conversational, enthusiastic tone.
Focus on finding out candidate availability and interest in a new opportunity.
Use the filters in Recruiter to customize your message or template to reflect
something about the recipient’s experience.
Avoid sharing the job description or requesting a resume in your first message.
Don’t be afraid to ask for referrals if the recipient isn’t interested or available.
Determine Your InMail Strategy
19
Recommended