Maximize LinkedIn: Creating Connections, Business and Results

Dr. Nancy RichmondSpeaker | Professor | Social Media Consultant

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- Dr. Nancy Richmond

“Building connections takes time and is mandatory for getting ahead in your career”

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Goals Today! Maximize LinkedIn

10 Steps to Creating a Professional Brand

Your 10 Point Check List - for a Savvy LinkedIn Profile

Advanced LinkedIn: Analytics & Tips

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Part 1.10 Steps to Creating a Professional Brand

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Who Are You?

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Creating a Professional Brand

Do you know how to communicate to the world why it is

special to do business with you?

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Defining Your Professional Brand

• What is your goal or mission? • What are your strengths?• What makes you unique?• What do clients or colleagues

already think about you?• What qualities do you want

them to associate with you?

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(Granovetter, 1973)

The Strength of Weak Ties

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Poll: What makes you unique?(This could be a trait, interest, skill or value)  

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Power of a Professional BrandRewarding partnerships

Greater credibility

Sharing of information

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Leadership opportunities

Higher perceived value

Recognition and prestige

1. Engage & Actively Seek Out Connections

“Just as sales people are moving into the future, buyers are already ahead of us.” - @kokasexton

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2. Every Connection Matters

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“Your LinkedIn profile should be customer facing” – Viveka von Rosen @LinkedInExpert

3. Schedule, Automate & Make it Simpler

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4. Be Interesting & Relevant

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6. Help Others"Help the people in your network. And let them help you." - @reidhoffman

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7. Engage, Ask Questions & Listen

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8. Innovate & Stay Motivated

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9. Dress the Part, Smile and Pose

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10. Create Interesting Visuals

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Why would you hire someone who doesn’t take the time to market themselves? - @Nancy Richmond #SMWMiami

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Part 2. Your 10 Point Check List for a Savvy LinkedIn Profile

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What are your top 3 Skills, Strengths or Talents?

1. Settings

2. Professional HeadlineShould Tell The WorldWho You AreWhat You Have to OfferWhere You Want to Be Next

3.Professional Photo

Don’t Do This!

LinkedIn Profile with a photo is 11X more likely viewed

4. Customize Your LinkedIn Url & Websites

5. Summary• Top 3 Things Strengths

If your favorite customer, boss or client were to describe you what would they say?

• What makes your experience different or unique?• Call to Action

Who is your customer or your target audience?

• Specialties: Keywords Most Used Keyword in 2015 “Motivated”Top Searched Skills 2015 “Data Mining” & “Statistical Analysis”

• Contact Info

100 % CompleteLinkedIn Profile

6. Sections/Experience 7. Skills & Endorsements 8. Recommendations9. Groups

10. Active Updates,Research, Engagement & Connecting

Updates with links result in 45% higher engagement

“Social selling is finding the right connections and becoming a magnet for different prospects” - @kokasexton

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Your 10 Point Check List for 10 Point Check List for a Savvy LinkedIn Profile

1. Settings2. Professional Headline3. Professional Photo4. Customize LinkedIn Url & Websites5. Summary6. Sections & Experience

6. Sections/Experience 7. Skills & Endorsements 8. Recommendations9. Groups10. Active Research, Updates & Connecting

Part 3. Advanced LinkedIn: Analytics & Tips

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Job Search

Notes

Media Links

Visual Header

Analytics

Go BIG or go home!

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“Connections matter!Go BIG or go home” - @Nancy Richmond #SMWMiami