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Steve Madden Digital
Marketing Campaign
By: Rachel Burnard
Target Audience
Men and women age 18-
35
Campaign Goals
• Overall: increase brand awareness and sales
• Increase website and social media traffic by 20%
• Advertisement reach increase by 10%
Big Idea
Social Media & Blogging
• Social media is the BIG IDEA
• Add a blog & it makes it complete!
+
SEOs and Inbound MarketingKeywords:Steve MaddenFootwearWomen’s heelsWomen’s shoesWomen’s bootsMen’s shoesWomen’s accessoriesHandbagsetc…
“Click for outfits”
Google AdWords
Keywords:Women’s shoesWomen’s bootsWomen’s heels
Men’s shoesMen’s sneakersSteve Madden
Designer footwear
Budget
Budget Breakdown
Summary
Social media, social
media, social media!
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