Digital selling, social selling: how to?

SOCIAL  SELLINGsocial selling doesn’t stop after the sale!

Kiko Corsentino

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digital entrepreneur / project manager / IT consultant

Kiko Corsentino

kiko.corsentino

kikocorsentino

kikocorsentino

FrancescoKikoCorsentino

kikocorsentino kiko@corsentino.net

320.68.89.703

www.corsentino.net

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Social Media Marketinggeneral rules

Op#mize  Your  Bio

Listen  Before  Write

Organize  Your  Master  Strategy

Make  Editorial  Calendar

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Social Media Marketing Objectiveswhy social media presence?

Goals

Build  Brand  Awareness

Engage  Customers

Increase  Community

Drive  Traffic  to  Website

Sell  Products/Services

Customer  Care

Gain  Feedback  &  Intelligence

Generate  Leads/Database

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Social Sellingthe way for selling

Custom

er

Opportu

nity

Lead

Strange

r

Customer

Opportunity

Lead

Stranger

Use  social  media  to  close  sales

Turn  them  in  opportuni#es

ANract  right  people

Delight  with  contents  &  augment  customer  loyalty

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social is always ON and always NOW

Mastering Social Selling

establish  professional  online  presence

build  strong  strategy  for  content  marke#ng

find  right  people  to  turn  in  customer  and  develop  strong  rela#onship

analy#cs:  measure,  measure,  measure!

integrate  (with  other  tools)

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numbers facts

Social Media Stats

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VIP

customer  care

content  marke?ng

updates

storytelling

tell me about yourself

skip 1000-words updates

show me your chops

help me, solve my problem (social customer care)

“I love being a VIP” (take relationship to the next level)

road test

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explore

mem

e

hashtags

links

rela?onship

provide value to cultivate relationship

insert links about news (and use shortlinks)

embrace the hashtags

start a meme

explore twittersphere (hashtag, influencer, topics)

road test

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reward

engage

context

quality

boards

organize your pins in thematic boards

use high quality images

add context with content (pin description)

engage with other pinners

reward!

road test

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crea?vity

interact

commem

oratehashtags

share

share relevant images

#dont #go #hashtag #crazy

commemorate events and moments

interact with fans

free your creativity

road test

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hashtag

Hangout

SERP

circles

it’S  Google

use it because it’s Google’s asset!

organize your circles/community

share compelling content to get discovered in SERP

broadcast events using Hangout

embrace hashtags

road test

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reputa?on

messages

newsfeed

offeringsfirst  im

pression

make the right first impression

showcase your offerings

capture attention in the newsfeed

send the right message & interact in the right groups

pay attention for reputation

road test

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all is different

Other Social Networks & Friends

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that will save you (not only) time

Social Media Tools

FanPageKarma

Klout

UnFollowers

Hootsuite

Buffer

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Social Media Marketing Roadmapwell-structured and planned social media marketing campaign

01 02 03 04 05 06

PLAN BUDGET

TOOLS

MEASURE

TIME HAVE  FUN!

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Search Engine Marketing Roadmapwell-structured and planned social media marketing campaign

Landing    Page

Call  to    Ac?on

Content  Op?miza?on

Keywords    Campaign

Social  Media  Ac?vi?es

Measuring  Repor?ng

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Case: Isola d’Elba

SUCCESS

press

media contents

viral buzzing

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Case: visitMaldive

SUCCESS

KPI

landing page

AdWords

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Case: VISITO Tuscany

SUCCESS

augmented reality

geolocation

mobile app

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WHAT WHY WHERE WHEN WHO HOW

Any Question ???

THANKS  FOR  WATCH  !!!