Top Five Brands On Twitter

Top 5 Brands on

@DaveKerpen, CEO, @LikeableMedia

Author of @likeablebookJune 2011

1. VEVO

Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and follower count on

Twitter.

2. Taco Bell

Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and embrace the

negative ones.

3. Delta

Lesson: If your customers use your product or service outside of business hours, figure out a way to be

responsive on Twitter whenever they are in need of help.

4. Dunkin Donuts

Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away

prizes.

5. Cisco Systems

Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting your

own Twitter chat on a regular basis.

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Or, email me anytime dave@likeable.com

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