Leveraging LinkedIn for Sales Success...Top 10 Things a Retail Technology Sales Professional Needs to Know

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TOP 10 THINGS A RETAIL TECHNOLOGYSALES PROFESSIONAL NEEDS TO KNOW

Leveraging LinkedInfor Sales Success

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In today’s highly competitive market and one with limited capital expenditures, you must be laser focused on who is your best prospect and who has the highest possible return. How do you prospect today to gain entry into retailers that fit your solution’s target demographic and ones that you have chosen to meet your quota objectives? Are you spending enough time in LinkedIn and leveraging your network and your customers’ networks to gain entry?

Top 10 Things a Retail Technology Sales Professional Needs to Know to Close More Business

Leveraging LinkedIn for Sales Success


# 1 Provide a Relevant and Professional Profile that Aligns to Your Company Profile

# 2 Commit to Time Daily and Weekly for Networking

# 3 Join Relevant Industry Groups and Become Active as a Thought Leader

# 4 Share Content and Updates that Add Value and Keep You in the Forefront of You Prospects’ Minds

# 5 Follow Your Customers

# 6 Connect with Your Prospects

# 7 Ask for Introductions Via InMail

# 8 Ask for Recommendations

# 9 Leverage LinkedIn as a Research Tool

#10 Leverage Your Marketing Organization




Selling to the retail industry may seem a little complicated, but if you follow those Top 10 “Best Practices” you will be successful and you will open more doors and ultimately close more business. Sales professionals need to dedicate time to LinkedIn daily leveraging their network and identifying referrals. Your Marketing department needs a dedicated person or team for LinkedIn.






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Demand Worldwide is a full-service demand agency helping B2B technology companies – from start up to established – in the retail sector increase revenue through demand/brand, go to market (GTM), and communications strategies. The firm’s unique, holistic approach to demand generation and sales enablement blends subject matter expertise, creative, and a deep understanding of the space to achieve measurable results in lead generation, nurturing, and conversion.

About

Paula LevyChief Strategy Officer

Jerry InmanChief Marketing Officer

A seasoned Chief Marketing Officer focused on the Retail and Technology industries. For the past 25 plus years, Mr. Inman has created a strong track recordof driving global market share, revenue growth and increased brand equity - for start-ups to the established. He has spoken at numerous conferences and industry events and has become sought after for his moti- vation skills as well as his knowledge on branding, demand generation, PR, content marketing, SEM, sales/marketing alignment and innovative integrated marketing campaigns.

A seasoned SVP Global Sales and Industry Business Specialist focused on Retail and Brands. For the past 25 plus years, Paula has provided consulting services and technology solutions to the industry based on her depth of knowledge of business best practices and a detailed understanding of the process focusing on value based selling, cost savings, operational efficiencies, and go to market strategy. Paula’s customers have covered a wide range of leading retailers and brands worldwide including Brooks Brothers, Chanel, Giorgio Armani, Tory Burch, Polo Ralph Lauren, St John Knits, Escada, Tommy Hilfiger, Valentino, Joseph Abboud, Liz Claiborne, and Calvin Klein.