Leveraging LinkedIn for Business

© Soak Social Ltd 2012

Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: [email protected]: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark

Leveraging LinkedIn

By Sean Clark, Soak Social

Complete Your Profile


7 Steps to an Effective Profile

o Imageo Headlineo Employment Historyo Summaryo Specialitieso Recommendationso Interests, Groups & Associations

According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships.


Professional

In Focus

Upload a Profile Image


Create a Compelling Headline

Not just a job title


Employment History

Relevant & Complete


Summary of your Profile

Expand on your experience

Bring it to life


List your Specialities

Help to get found in search


Recommendations

Give to receive


Interests, Groups & Associations

Linking to like minded people

Optimise Your Profile


4 Profile Optimisation Tips

o Edit Your Profile Linko Customise Site Linkso Twitter Profileo Ensure Your Profile is Public

Some extra tips to ensure you maximise the visibility of your profile.


Edit Your Personal LinkedIn Link

Personal branding


Customise Website Links

Descriptive linking


Link Your Twitter Account

Cross network promotion


Make Sure Your Profile is Public

Let others see who you are

Add Applications


5 Applications to Integrate

o Your Presentationso Bookso Eventso Blogo Polls

Integrating applications into your account can give it depth and further enhance your profile


Use SlideShare for Your Presentations

For those that didn’t attend


What Are You Reading?

You are what you read


Events You’re Attending

Where can people meet you in real-life?


Include Your Blog

More exposure for your website


Do Your Own Market Research

Poll your network & the wider community

Build Your Network


6 Ways To Connect

o Your Address Booko Previous Colleagues & Classmateso Contacts of Contactso Advanced Searcho Saved Searcho Join Groups

Start with who you know, then look to connect with those further afield.


Leverage Your Existing Address Book

Connecting with those you already know is easy


Connect With Those You Have Worked & Studied With

Colleagues past & present are usually happy to connect


Connect with your Connections Connections

Your contacts are likely to have useful connections


Use Advanced Search

Find people by company, job title & other criteria


Saved Search

Let LinkedIn alert you to opportunities


Join Groups

Like minded people congregate in the same places

Market Yourself


6 Tips For Marketing Brand You

o Status Updateso Create a Groupo Answerso Recommendationso Connect with Everyoneo Use Personal Invites

Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity.


Status Updates

Relevant messages with build your profile


Create Your Own Group

Encourage discussion around your area of expertise


Questions & Answers

The more you help others get what they want...


Recommendations

Be generous, recommend whenever you can


Connect With Everyone

You never know when that next connection will become a lead


Use Personal Invites

Don’t be boring, introduce yourself with style

Measure the Results


3 Things To Measure

o Track your Connectionso Group Memberso Sales & Leads

There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort.


Track Your Connections

Track your network growth weekly


Your Group

It’s not just about connections, but the conversation too


Sales & Leads

Are you getting a return from your efforts?

Tip: Managing Your Status


4 Tips For Keeping Your Status Fresh & Relevant

o What to Sayo Find Contento Google Readero BufferApp

We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform.


I Am An Expert In...

Decide on your area of focus


Find Content Online

Search for authority sources that reflect your area of expertise


Introducing Google Reader

Add the relevant content to Google Reader


BufferApp Is Your Buddy

Buffer works all day so you don’t have to

And Finally


7 Key Points to Remember

o Complete Your Profileo Optimise it for Maximum Effecto Make Use Of Applicationso Market Yourself Using All The Tools Availableo Measure Your Results & Adjust Where Necessaryo Keep Your Status Up To Date & Relevanto Rinse & Repeat

Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment.


Thank YouFor further information please contact:

Sean ClarkDirectorSoak SocialT: +44 (0)1603 630631E: [email protected]: @seanclarkLinkedIn: http://uk.linkedin.com/in/seanclark

mailto:[email protected]

mailto:[email protected]