LinkedIn Expand your professional network

Alexis BaileyHead of Digital Engagement@MsAlexisBailey

LinkedIn vs Facebook & Twitter

18–34 26–44 26–44

Safak18–34

Rachel26–44

Ed26–44

Spends at least seven hours on Facebook a month

Spends an hour and a half on Twitter a month

Spends 20 minutes on LinkedIn a month

• Likes to see what his friends are doing and get in touch with old school friends

• Gets invited to social events• Likes to keep up with his favourite

brands eg Coca-Cola, MTV, Converse, Redbull, Oreo

• Like apps, games and quizzes, especially playing against friends

• Joins lots of groups related to his personal interests

• ‘Likes’ pages especially his favourite bands and TV shows eg Rihanna, Eminem, The Simpsons

• Is never without her smartphone and tablet

• Uses Twitter on her way to and from work

• Likes to keep up to date with the latest news and real-time info

• Live tweets from events she goes to• Uses her account for work-related

and more personal tweets• Uses Twitter to break the ice with

people before meeting them• Makes contact with influential people

• Likes to network, join in debates and exchange ideas

• Likes to keep in touch with old colleagues

• Joins groups related to his work and personal interests

• Gets invited to work-related events• Uses LinkedIn to follow up with new

people he’s met at events• Gives and receives recommendations• Looks for career opportunities

LinkedIn basics

• Fill in your profile and add a photo• Customise your public profile and URL• Search for groups

Build your network

1. Connect with 2nd connections2. Search companies3. Get introduced4. Advanced search5. Import contacts6. Invite by email

5 steps to finding key influencers

1. Use Topsy to find influential people and experts

2. Make a list 3. Search for them on other social media

eg Twitter, blogs, Facebook4. Engage: retweets, comments, sharing

content5. Connect on LinkedIn

• Make time for LinkedIn every day– 10 minutes each morning– 3x3 technique – spend 3 minutes finding

3 things to talk about

• Customise your news tab• Look for good examples of profiles

Get the most out of LinkedIn

Alexis BaileyHead of Digital Engagement@MsAlexisBailey