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Activity Report Aveve Group 2003-2004

Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

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Page 1: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

A c t i v i t y R e p o r tA v ev e G r o u p

2 0 0 3 - 2 0 0 4

Page 2: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

Contents

3 Preface4 Organisation chart Aveve NV5 Innovation Management 6 Customer circles7 Board of directors8 Aveve Garden Centres9 Aveve Supplies

10 Franchise chain13 Aveve Animal nutrition14 Sabé SA15 Spoormans Vleeskippen16 Aveve Plant feed & Scoriethom NV17 Servagri SA18 Aveve Seeds20 Wal.Agri SA21 Ets. Lebrun SA22 Lottin SA23 Ets. Brichart SA24 Aveve Plant protection25 Hermoo Belgium NV & Huntjens BV26 Hortiplan NV27 Fagadis SA29 Cofabel30 Organisation chart Cobelal NV31 Q-Bakeries Belgium NV32 Aveve Flour34 Covee NV & Frice 2000 NV35 Naturello NV36 Aveve Dairy products NV37 Aveve Trading39 Avolac NV40 Ensysta NV41 IT Omni NV42 Addresses

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Page 3: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give
Page 4: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

3AVEVE

Preface

T he Aveve Group aims, with profitability in mind, to be the leading agricultural and horticultural supplier in Belgium.Tosupport its supplier activities Aveve will, where necessary, play a role in the processing of agricultural products. Aveve

also intends to exploit its agricultural expertise in other sectors and international niches.The Aveve Group also aims to devel-op its profitable position in complementary sectors.

In carrying out its mission Aveve supports the following core values: quality, customer focus, innovation, integrityand sustainability.

The past year of 2003 was noteworthy for a particularly warm and dry summer, and in comparison with the coun-tries surrounding us, the grain harvest exceeded expectations. In the second half of the year, historically high grainprices were in evidence. In the first half of 2003, the avian influenza threatened our poultry sector.The price of pigmeat and above all the price of piglets remained for many companies below cost price, resulting in what might betermed a crisis in the sector.

The Aveve Group has, thanks to its clear vision and the maintenance of its core values, helped counter the crisis inthe agricultural sector and in the economy in general.The efforts of the operating companies and the employees of the Aveve Group continued to support its role asthe leading supplier to agriculture and horticulture in Belgium, and have contributed to most of the operating com-panies succeeding in increasing their market share and presenting good financial results.

The Aveve Group has in the past year once again given much consideration to the core values of innovation, cus-tomer focus and quality.With the acquisition of a minority stake in the animal feed producer Eurocer-ALKA in theformer East Germany, the Aveve Group aims to acquire international experience.The acquisition of four gardencentres in southern Dutch Limburg must help further extend the position and experience of the Aveve Group inthis market. Our garden centres enjoyed a strong growth of Aveve’s own brand and, in cooperation with theDelhaize group, a Plus Points fidelity card has been introduced.

In the first half of the year the new manure composting installation of Compofert was brought on stream.Via a newsystem of bulk ordering of feed and the coming into operation of a new fertilizer warehouse in Aalter, the AveveGroup aims to yet further extend the service to its agricultural customers. Covee achieved a first in the consumermarket with the launch of biodegradable packaging. Ensysta, which in the second half of the year implemented a lim-ited restructuring, completed with great success a project for Agfa in China. The board welcomed Prof. VicGoedseels as a new external director of Aveve.

Thanks to the efforts made in 2003, the Aveve Group is able to retain its leading role in the Belgian agricultural andhorticultural sector and reinforce its current position in the specialist retail, food, engineering and ICT.

Walter Vandepitte Alex Geets Hendrik Soete chairman of the board of directors president of the executive committee chief executive officerAveve NV and Cobelal NV Aveve Group Aveve Group

Page 5: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

4AVEVE

Organisation chart Aveve NV

CustomerOrganisation and

Distribution Chain

Franchise chain

Customer circles

Aveve Garden Centres

Aveve Supplies

Animal Nutrition

Aveve Animalnutrition

Sabé SA

Logistics

Aveve Group

Cobelal NVAveve NV

Support Franchise chain

Scoriethom NV

Servagri SA

Aveve Seeds

Aveve Plant feed

Plant Nutrition,Seed Potatoes

and Seeds

Cofabel

Fagadis SA

Hermoo Belgium NV

Huntjens BV

Hortiplan NV

Aveve Plant protection

Farming and Gardening machines

Wal.Agri SA

WalloniaPlant Protection and Horticulture

Aveve NV

Silos de laDendre SCRL

Escaut-Silos SA

Belmatrade NV

Central Services

LISSOL NV

Compofert NV50 %

Eurocer BV30 %

ALKA-LÜDERSGmbH

Lottin SA

Livagro SA

Horsbeek NV

WillemSpoormans NV

Van Hoey NV

Aelter NV

T&L NV

Van de Velde NV

Panis NV

J.Van De VelBVBA

SpoormansVleeskippen

Voeders Lannoo-Martens NV 70 %

Aveve Nederland BV

Silos de la Meuse SA

Ets. Lebrun SA

Ets. Brichart SA

Page 6: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

5AVEVE

Innovation Management

A veve Group Innovation Management manages the building of synergy and knowledge at group level and initiates inno-vation for the operating companies in the group. This comprises the Innovation Management and New Business

Development activities.

The Innovation Management activities comprise themonitoring and building of innovation activities and newdevelopments within and outside the operating compa-nies in the Aveve Group and encompasses:

� the financial support and monitoring of externalbasic research projects with a focus on rapid accessto new research domains, new technologies andcontact with researchers abroad

� the inventory, follow-up and evaluation of new inno-vation opportunities and existing innovation activi-ties in the operating companies

� making available acquired knowledge (knowledgeplatform) for all operating companies in the group(synergy)

� supporting market studies and evaluations for inno-vations outside of the existing market channels ofthe operating companies

� the launch of external research projects focusing onnew business activities.

The New Business Development activities consist ofthe launch of new business activities with the objectiveof exploiting knowledge in a wider market than theexisting marketplace and comprise:

� the Central Biochemical Laboratory (CBL) that sup-ports new business activities and undertakes devel-opment projects on behalf of the Aveve Group’soperating companies

� product and process development in the short term � research of a more fundamental nature (knowledge-

building) with potentially a longer time horizon thandevelopments in the companies themselves

� innovation services for the Aveve Group’s operatingcompanies (financing, patenting, literature etc.).

Easy access to the company data and processes is animportant advantage for CBL which considerablyenhances the targeting and applicability of the innova-tions.

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AVEVE

6

Customer circles

Aveve brings its agricultural clients together in cus-tomer circles.The customer circles are the translationof the cooperative way of thinking within the AveveGroup.They are geographically spread across Flandersand the eastern cantons. In this way, they form an idealwork instrument for good communications and rela-tions with all agricultural customers. In 2003, therewere 64 management committees active at the local

level, 5 at the provincial level and 1 at the national level.693 board members across the whole country areinvolved in this management to give shape to the objec-tives of Aveve.

At the National Meeting (Nationaal Verbond), which isthe focal point each year of the operations of the cus-tomer circles, the new working year started in June2003 with the theme: “Strong with Aveve in a newEurope”. With the expansion of Europe at the door,Aveve wants to send the message to its customers thatAveve strongly believes in Belgian agriculture and horti-culture, and that it will invest to enable its customers tokeep up with the pace in their own country.

Customers and marketThe various operating companies of the Aveve Grouptake many initiatives to give more content to the rela-tion with, and the approach to the customer.The mostelementary is the personal contact between the cus-tomer and Aveve through the multi-stage customer cir-cles structure, the dealers-franchisees of Aveve and thecommercial managers of Aveve.

C ustomer circles are an instrument for relationship-marketing with farmers and horticulturists. They contribute to afavourable sales climate and stimulate the involvement of customers with the Aveve Group management.They repre-

sent an additional information source for gauging demand of the customer.

For each customer circle, a General Meeting takes placeeach year which is the crowning event in the operationof customer circles. 5,500 agricultural and horticulturalcustomers meet one another at 61 meetings in ahearty, informal and collegial atmosphere. Aveve staffare always present at these meetings. It is the ideal wayto elucidate the pursued policy and to listen to the cus-tomers. Eventually, this is the most important reason forhaving customer circles.

Through Aveve’s junior movement, young farmersobtain special preferential treatment. There is also anappreciated programme for the agricultural and horti-cultural colleges which they take up eagerly. This pro-gramme comprises visits to Aveve locations, tuitiongiven by Aveve specialists, supply of information materi-al, logistical support, study seminars for young farmersetc.

Quality and innovationThe Aveve customers are invited to various customer-oriented information sessions to get to know the latesttechniques and developments. Some 2,500 customerswere invited to one of many afternoon or evening sem-inars in 2003.

SustainabilityThrough the specific structure based on cooperativethinking, the Aveve Group is jointly managed by farmer-directors. They are democratically elected via a multi-stage structure of local customer circles.Their objectiveis to represent the interests of the farmers and horti-culturists in relation to Aveve, contribute to the im-provement of the Aveve strategy and to give andexchange knowledge. The operation of the customercircles is explicit proof that Aveve really takes intoaccount the wishes and demands of its customers andthinks about business in a sustainable manner.

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7AVEVE

Board of directors

T he Aveve Group is managed in a unique manner. Historically, Aveve has grown out of local purchasing organisations,where farmers could jointly place their orders via a “dealer”.These local purchasing organisations (now customer cir-

cles) were and are still represented on the board of Aveve NV.

ChairmanWalter Vandepitte

Managing director and president of the executive committeeAlex Geets

DirectorsRenaat Bijnens (deputy chief executive officer Aveve Group - end of mandate 31.03.2004)Marc Ceyssens (customer circles Limburg)André Desimpel (customer circles West-Flanders)Noël Devisch (chairman M.R.B.B. CV)Vic Goedseels (independent director)Frans Nackaerts (customer circles Flemish-Brabant)Jan Oostvogels (customer circles Antwerp)Arthur Saelens (Wallonia)Hendrik Soete (chief executive officer Aveve Group)Camiel Van Hecke (customer circles East-Flanders)Alfons Wouters (independent director)

SecretaryPaul Deleu (division manager Administration and Finances Aveve Group)

Page 9: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

Aveve Garden Centres

A veve Garden Centres aim to utilise the expertise of the Aveve Group as the market leader in professional agricultureand horticulture to develop a strong market position with the formula “garden, animal and green hobby”. Aveve’s know-

how translates into a strong offering of quality products in which the Aveve brand has a central role.

intensive training plan was mounted in which all per-sonnel from own garden centres and franchisees tookpart.

Aveve, also in the NetherlandsAveve has also started in the Netherlands with the“garden, animal, hobby” formula. In Dutch Limburg, fourstores have been opened with a retail formula adaptedto the Dutch market.

ResultsAveve Garden Centres enjoyed a significant increase inturnover in 2003, both the number of customers andthe spend increased.This is the result of the improvedcustomer approach.

Aveve Garden Centres aim to be the market leader inBelgium with the “garden, animal, green hobby” formu-la. The contemporary and customer-oriented stores,together with the great expertise of the store opera-tors and employees, are a strong basis for furthergrowth in the future.

8AVEVE

In Flanders the market is serviced under the nameAveve Tuincentrum (garden centre), and in Walloniaunder the name Hobby Vert.The distribution networkof Aveve consists of 230 sales outlets of which 200 areoperated by franchisees.There are two types of stores.In the countryside there are Service stores.These aregarden centres with a strong basic selection of goodson a limited sales area.The accent is on personal atten-tion and service.The larger agglomerations are handledthrough the Shopping formula. In these larger stylishshops with an extensive range of products, customerscan shop and browse in comfort yet also ask for expertadvice.

Quality and innovationThe store formula is managed on the basis of researchundertaken in 2003 to optimise customer approach.The “readability” of the store as well as the trans-parency were improved so that the shops were morepleasant for the customers. In this context, during 2003a whole series of stores were reorganised. A newcheck-out environment and an information desk makefor a smoother visit to the store for the customer.

SustainabilityExpert advice is more than ever the strength of theAveve Garden Centres. To strengthen this further, an

Page 10: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

9AVEVE

Aveve Supplies guarantees optimum sales and deliveryconditions which are negotiated in partnership withsuppliers.

The Aveve Garden Centres are supplied through a cen-tral depot in Wilsele and partly directly or in transit bysuppliers.

Aveve Supplies

A veve Supplies looks after the purchase and distribution of the products which are offered for sale by the Aveve GardenCentres.

Product rangeAveve Supplies offers to the whole chain of outlets abalanced and professional range of products throughwhich the chain can profile itself as a specialist in the“garden, animal and green hobby” sector.This range isput together in close cooperation with the franchisechain, according to customer needs and according tothe principles of category management.

Every year, new products and concepts are presentedto the franchise chain at three internal fairs.

QualityIn addition,Aveve Supplies offers an extensive range ofhigh value quality products under the Aveve brand, andalso an elaborate shelf plan for all continuously carriedproduct categories.

A range of strong promotional actions stimulate cus-tomer traffic and fidelity.

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10AVEVE

Aveve’s franchise chain currently represents a sales net-work of 250 sales outlets in Flanders, the eastern can-tons and Wallonia. The distribution of these sales out-lets is illustrated on the Aveve website. Dynamic, inde-pendent entrepreneurship complemented with agricul-tural expertise form, together with the Aveve brand, thestrong backbone of, and for, the franchise network.

Optimisation of the sales outlets demands ongoingcare, direction and adjustment. In a rapidly moving mar-ket, both at the agricultural and amateur level, a profes-sional and competitive approach is essential. In the salesoutlets there is continuous investment in, on the onehand, professional agricultural infrastructure and, on theother, pleasant and spacious shopping areas. Efficientcoaching of the 250 franchisees in all aspects is theeveryday task of the regional managers of Aveve’s fran-chise chain.

To convey franchise thinking to the group of fran-chisees, a Focus Day was organised in 2003 in Oud-Heverlee. All franchisees who fully subscribe to thecunning concept regarding the approach to the animalfeed market, the agricultural and horticultural marketand the management of an Aveve Garden Centre, wereinvited as a token of esteem.

Customers and marketThe majority of the dealer-franchisees are focused onboth the agricultural and the amateur market.The har-monious union of these two market approaches is thekey to success of the franchisees.The franchise chain isthe preferred sales channel for the Aveve Group’s oper-ating companies. Where the market requires it, AveveGroup’s own subsidiaries also service the market, butalways in harmony with the franchise chain. With theexpansion of this network of franchisees,Aveve aims toachieve continuous and comprehensive market cover-age. Ultimately, each product group in the Aveve Groupwill achieve maximum sales potential in each area ofoperation or market segment.

In Wallonia, the agricultural market is serviced by thegroup Agriculture and Horticulture, but the garden cen-tre market is handled by the franchise chain.The AveveGroup has slightly expanded the number of retail out-

F ranchise chain constitutes and manages a sales network of agricultural and garden centres, which are the establishedand preferred sales and distribution channel for the operating companies of the Aveve Group.The franchise chain aims

at market leadership in the agricultural and amateur markets, on the basis of Aveve’s need for both a long-term and “prof-itable partnership” (loyalty) between the franchise provider and the franchisee.

lets and aims to undertake a significant expansion in thecoming years into the hobby market in Wallonia andalso in Flanders.

Quality and innovationThe web portal of the franchise chain “A window onfranchising” (“Venster op franchise”) is the electroniccommunications bridge which binds both franchisepartners together: on line 24 hours out of 24, sevendays a week. In 2003, the site was extended with appli-cations such as Bulk-Express (on line bulk feed order-ing), instructions for AZ Vision (administrative comput-er programme for the dealers), house style handbookand a catalogue for husbandry products.The web por-tal will be further extended this year.In 2003, further work was undertaken to link the freshand dynamic image of Aveve with strong brand posi-tioning. With the exception of a number of new con-struction projects, the new house style was implement-ed on all future-oriented sales outlets.

Sustainability“Excellence in advice” is the USP (Unique SellingProposition) of the Aveve sales outlets.This agriculturalexpertise, for a long time the trump card of the Avevedealers, is also used in the garden centres.To give sub-stance to this proposition, an intensive training pro-gramme was offered to all franchisees in 2003.Through80 half days, 1,600 participants were trained in varioussubject areas: franchise-oriented, commercial and agri-cultural training, customer-oriented training for storepersonnel and courses on the use of PCs in one’s ownenterprise.To emphasise the importance of this ongo-ing training programme, the franchisees receive a capa-bility certificate detailing all the training courses under-taken.

ResultsThe financial results of the franchise chain are deter-mined on the basis of the turnover which the variousoperating companies generate via this sales channel.

Franchise chain

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11AVEVE

Page 13: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

12AVEVE

Page 14: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

13AVEVE

Aveve Animal nutrition

Aveve Animal nutrition has two production facilities,one in Aalter and one in Merksem, and a testing stationin Poppel. The Walloon market is handled by Brichart,Lebrun and Lottin, which belong to the Aveve Group. Innorthern France Aveve is represented by its subsidiarySabé (Arques). Aveve Animal nutrition is also active inthe German market by means of its participation in theEurocer holding company. In 2004, Aveve took a finan-cial participation in Voeders Lannoo-Martens, a family-owned company specialised in the production and saleof horse feed.

Customers and marketThrough the in-house development ofproducts,Aveve Animal nutrition can offera range of Aveve feed which can guaranteemaximum profit to the livestock breeder.Aveve offers a wide range of cattle, pig andpoultry feed for the professional livestockbreeder. In addition, Aveve also offers awide range of livestock farming productsand a complete range of hobby feed forhorses, poultry, doves, sheep, rabbits andother small stock.

Quality and innovationAveve has a highly developed quality sys-tem based on the ISO principles. TheAalter and Merksem production facilitieshave recently extended their GMP1 recognition accord-ing to the Belgian model with a certificate until 2005.Aveve Animal nutrition also has a certificate for theproduction of GGO-controlled vegetable and antibiot-ic-free feed mixes. In addition,Aveve has also signed thevoluntary agreement on aflatoxine2.The range of feed is continually being improved. In2003, Aveve Animal nutrition developed a completelynew range of feed for pigs, the new Linex cattle feedwas brought to market and the feed for young stockwas made tastier. In the range of hobby feeds, new con-sumer-oriented packaging was introduced and therange of feed for rodents was extended.

SustainabilityAveve Animal nutrition continually invests in the train-ing of its sales staff and franchisees so that the cus-tomer can be provided with optimal advice. Moreover

A veve Animal nutrition develops, produces, sells and distributes a wide range of high-quality feed for sustainable livestockproduction in Flanders and bordering areas. Aveve Animal nutrition strives to expand its market share with increased

sales volume, to ensure long-term yields.

Aveve Animal nutrition strives for greater productionefficiency and a reduction in energy and water use perton of feed, also for a reduction in the amount of (pack-aging) waste.Aveve customers receive advice about theconstruction of environmentally friendly stalls and onanimal welfare.Aveve Animal nutrition offers low-nutri-ent feed and solutions for manure processing.

ResultsOn average, 2003 was a good year for Belgian agricul-ture and horticulture. The cattle breeders and layinghen breeders enjoyed much higher beef and egg pricesthan in 2002. It was less positive for the pig breeders

given the historically poor pigmeatprices and resultant financial difficulties.The number of pig breeding locations inFlanders declined still further. Despitethis trend, Aveve Animal nutrition wasable to strengthen its market share.

Extra sales volume was achieved for cat-tle feed, above all for dairy cows andyoung stock, thanks to customer prof-itability. Even the drought in the summerplayed a role. Sales of cattle feed wereslightly negative, but this declined lessrapidly than the decline in the cattlestock in Flanders.

Notwithstanding the fact that a significant share of thelaying hen stock in Limburg and Antwerp was destroyedby avian influenza (fowl pest), the sales volume for pro-fessional poultry breeders maintained the status quo.Sales of hobby feed were, thanks to the negative conse-quences of the avian influenza, globally slightly positive.The larger sales volume of hobby feed was achievedabove all in the horse feed segment and the segment offeed for sheep, goats and deer.

1 GMP: Good Manufacturing Practice2 Aflatoxine voluntary agreement:Aveve signed the afla-toxine voluntary agreement which guarantees Avevefeed to be free of aflatoxine. Aflatoxine is a cancer in-ducing, poisonous substance produced by mould ingrain.

Page 15: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

Sabé SA

Sabé is an operating company of the Animal Feed divi-sion of the Aveve Group with a production facility inArques (Pas-de-Calais) in France. Sabé operates com-mercially in the departments Nord and Pas-de-Calais.Achain of dealers, supported by Sabé product managersaccount for 25 % of total sales.The remaining 75 % areaccounted for directly by Sabé’s own sales staff.

Market and customer evolutionCustomer satisfaction is a priority for Sabé. The com-pany ended 2003 with a status quo in the number ofcustomers and an increase in turnover of 6 %.

Quality and innovationThe search for added value for Sabé’s customers is ofgreat importance. Thanks to the application of S.A.Q.(Service Assurance Qualité) procedures, the productquality is assured.The deployment of service firms, typical French servicecompanies in the feed sector, ensures high technicalcompetence of Sabé sales personnel.The product rangeis being continually expanded to satisfy customer needswith feed products such as Cartalim,Turbolac VHP andthe improved poultry and pig ranges.

ServicesSabé also provides services to its customers: theEvoluporc integration agreement in cooperation withAveve, the exchange of grain for pig feed and the coop-eration with Desreumaux for the production of chick-en under a certified label.The installation of a new loading bay, equipped with asemi-automatic weighing machine, improves loadingproductivity and greater satisfaction among the Sabétransporters.

Sabé is growing its market share through creativity andits specific approach to the French market.

SustainabilitySabé works towards a sustainable enterprise ensuringrespect for the environment and the wishes of society.

ResultsDespite a shrinking market, Sabé’s marketed tonnagegrew by 6 %.

S abé SA sells high quality cattle, pig, poultry and rabbit feed for sustainable stockbreeding in the north of France.

14AVEVE

Page 16: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

Spoormans Vleeskippen

S poormans Vleeskippen manages cost-effectively all the links in the chicken production chain and thereby guaranteescomplete traceability, food safety, environmental concern and animal welfare. By building out the chain in a flexible and

consumer-focused way, it aims to strengthen its leading position and to grow through acquisition and cooperation with othergroups.

Locations and market approachSince May 2002 Spoormans Vleeskippen has been a sep-arate division within the Aveve Group, with its ownidentity and market approach. Spoormans Vleeskippenproduces some 0.8 million chickens per week.To pro-duce so many chickens, the group supports more than200 poultry breeders who work on an independentbasis. They are located in Flanders, Wallonia, northernFrance and southern Netherlands.

Spoormans Vleeskippen manages all the productionlinks from raising the mother hens through multiplica-tion, hatching, chicken production and slaughter,through to final processing.The company’s own breeding facility is located inArendonk. Feed for the poultry (some 180,000 tonnes)is for the most part produced in its own feed factory inSchoten. For the remainder of the feed required, theproduction capacity of Aveve Animal nutrition can becalled upon.75 % of the total chicken production is slaughtered inits own poultry slaughtering facilities Aelter in Torhout,and Van Hoey in Temse.The remaining poultry is sold toother slaughterhouses. Following acquisition by theAveve Group, the group was expanded through theaddition of Goldkip in Bornem. This company makeschicken-based processed products.

Customers and marketThe chicken market faces a number of challenges:� import of Brazilian and Thai chicken products (pri-

marily chicken filet) � shrinking Belgian agriculture (MAP1, increasing reg-

ulation, low earnings by primary producers, etc.)� increasing pressure on production costs of feed

(GMO2-free, free of animal meal, antibiotics)� strong international trend towards concentration� relocation to low-cost countries of the production

of the end-links in the production chain � concentration among supermarket chains.

Through product innovation, according to customerneeds (distribution and consumption), and cooperationwith third parties at the level of further processing,

logistics and marketing to the retail sector, SpoormansVleeskippen aims to create added value for its cus-tomers and meet these challenges.

Certified quality from transport to chickenSpoormans’ production integration has IKB3-certifica-tion.The feed factories have GMP+4 recognition.A peri-odic audit of these systems is conducted by independ-ent monitoring organisations.

With its “certificated quality from transport to chicken”programme, Spoormans Vleeskippen aims to meet thedemands of both the consumer and the producer inrelation to food safety, animal welfare, environmentalconcern and traceability.

Results2003 saw the beginning of the implementation of therestructuring plan.The production of the primary sec-tor was better suited to the capacity of the slaughter-houses. Moreover feed production in Roeselare wasstopped.Also at the Van Hoey chicken slaughter facility,the work force was slimmed down. In addition the con-tract conditions of the breeders were adjusted to thedifficult market conditions.

1 MAP: Manure Action Plan2 GMO: Genetically Manipulated Organisms3 IKB: Integrated Chain Management4 GMP+: Good Manufacturing Practice coupled withHACCP (Hazard Analysis on Critical Control Points)

15AVEVE

Page 17: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

Aveve Plant feed & Scoriethom NV

Customers and marketBelgian’s agricultural and environmental policy greatlyinfluences the consumption of mineral fertilizers. Therestrictions imposed by the MAP (Manure Action Plan)are clearly felt in the market. In addition, there is veryheavy pressure from, above all, organic fertilizer, butalso from various by-products which are searching formarkets.The consumption of mineral fertilizers is, as aresult, under pressure. In the period 1999-2003, thechemical fertilizer industry conducted a far-reachingrationalisation process with drastic plant closuresacross the whole of Western Europe. Through thereduction in oversupply, prices of nitrogen fertilizerrose very rapidly in the first half of 2003 and pricesremained relatively high all through the application sea-son.

Quality and innovationOnly quality products are offered in the fertilizer range.The considerable volumes involved and the great vari-ety of customers call for extremely good logisticalorganisation. In the second half of 2002, the new ware-house in Aalter was opened. Ideally located on theBruges-Ghent canal, its flexible and efficient operationsguarantee an outstanding logistical service for our cus-tomers in East and West Flanders.The new Aalter ware-house met all expectations in 2003 and is the perfectcomplement to the existing infrastructure on theAlbert canal in Geel. In this way, extremely efficient andcustomer-friendly distribution of bulk and packaged

A veve Plant feed markets via a network of Aveve dealers and subsidiaries a total package of quality products and serv-ices relating to agricultural and horticultural crops, which constitute high value solutions for meeting the needs of the

professional farmer and market gardener and providing maximum yield. Aveve Plant feed markets via a network of Aveve Garden Centres a high value and complete package of products for the amateur (individual) for nourishing the garden.

S coriethom NV aims, through the sale and distribution of fertilizer and specific agricultural seeds, to achieve value addedfor the Aveve Group via the provision of optimal logistical services to Aveve dealers, subsidiaries and traders, and to offer

a complementary channel alongside the Aveve dealer particularly in areas where coverage is limited.

product is assured. Distribution via centrally locatedwarehouses, combined with a large number of localfacilities for bulk fertilizer through Aveve dealers, guar-antees smooth and timely deliveries to the customer.

In addition to bulk products, a significant volume of spe-cific fertilizers was marketed. In this way, Aveve is theonly supplier able to rapidly service the market whilstmeeting changing customer needs. In the amateur mar-ket, the development and introduction of a large num-ber of new products under the Aveve brand was par-ticularly successful.

SustainabilityIn 2003 the efficiency of logistics and administrationimproved significantly. These cost savings were neces-sary to guarantee remaining competitive. The substan-tial investments in new warehousing fit into the strate-gy of maximum control of the storage and distrubitonof fertilizers and thereby controlling respect for theenvironment. For the amateur market, the developmentof an exclusive Aveve range, which is supplied via ourown distribution network, was a very important step tosustainable commercial cooperation with franchisees.

ResultsDue to the good weather conditions in the first half ofthe year, 2003 was a good year.Above all the sale of limefertilizer increased significantly. Due to the dry summerconsumption of nitrogen fertilizer in pasture declined inthis period. The new warehouse in Aalter amplyachieved its objectives in 2003.Aveve remains the mar-ket leader in the sale and distribution of mineral fertil-izer for professional agriculture and horticulture. Evenfor the distribution of garden fertilizer for the amateurmarket, 2003 was a very favourable year. Both the totalturnover and the share of products under the Avevebrand have increased once again.

16AVEVE

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17AVEVE

Servagri SA

A s a subsidiary of the Aveve Group, Servagri is responsible for sales and distribution of seed potatoes to the profession-al and consumer markets in Belgium and northern France.At the same time, Servagri provides support for potato har-

vesting with the objective of providing high value solutions to professional potato growers leading to maximum yield for thecustomer and for Aveve.

Quality and innovationServagri constantly strives to bring together an appro-priate, high quality range of seed potatoes.The qualityof these seed potato is optimal thanks to ongoing sci-entific research. The potato varieties are expertlyselected in the leading production areas, mainly in theNetherlands and France.

Servagri has an extremely modern and cooled potatostorage unit to store 3,000 tons of field crops.

The company can also store potatoes, and ensure sort-ing and process management in the warehouses.

Advice and serviceSkilled staff ensures that customers receive highlyappreciated advice and accurate service through whichour market share is further increased.

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18AVEVE

Aveve Seeds

Customers and marketIn 2002 the sowing of seed in the second half of theyear began smoothly, but the harsh winter monthsresulted in a declining acreage of winter grain. As aresult, more summer grain was sown in the first half of2003. In the second half of 2003, there were very goodconditions for sowing resulting in the expectation of aslight increase in acreage of winter grain. However, thecompetition with farm saved seed has continued to playan important role.

The weather conditions in the early year had a positiveinfluence on sowing of grass and lawn seed. The per-sistent drought during the summer months additionallyresulted in a larger sowing of pasture and lawn seeds inthe second half of 2003.The acreage of maize increasedin 2003 as a result of the fall in the acreage of wintergrain. For 2004,Aveve Seeds anticipates a slight declinein the maize acreage.

Innovation in the range of varietiesIn the Aveve testing station in Neerhespen, a moderntesting plant, new varieties of grain, beet, maize, alterna-tive crops and after-crops are developed, tested andoptimised every year. Thanks to extensive research,Aveve Seeds can supply its customers with top varieties

A veve Seeds screens, produces and supplies a complete and high quality range of both agricultural seeds and certifiedseed grain, taking into account the needs of the customer.

with a guarantee of high quality. Last year a number ofnew varieties were once again successfully introducedto the market. In addition, the Aveve Seeds productrange is further tested under real conditions at theAveve St. Isidorushoeve testing station in Poppel, a facil-ity that covers more than 200 ha. Visits are regularlyorganised to both testing stations to inform farmersabout the latest developments in the seed sector. Lastyear, Aveve Seeds also held study meetings for cus-tomer farmers which, just like in the past, were verysuccessful. Such (informal) meetings are very valuablefor Aveve Seeds and will also be organised in the future.

Quality: careful preparation of seed grainThe seed provided by Aveve Seeds is processed withthe greatest possible care at the Aveve production cen-tre in Landen. For the production of seed grain, AveveSeeds calls upon expert farmer-multipliers. The closecooperation and stringent quality control during subse-quent processing, guarantee our customers seed grainof outstanding certified quality that conforms to thestrictest standards.

ResultsLast year, the Aveve Seeds operating company recordedparticularly good results.Increased turnover was achieved with both grass andlawn seed as well as for seed grain.The increase in salesof grass and lawn seed is due on the one hand to theexcellent weather conditions in 2003, and on the otherhand to the successful product line of pasture and lawnmixes.Also the market share in grass and lawn seed hasincreased. The turnover increase in seed grain is theresult of the quality of our range of winter wheat andthe good operation of the various sales channels inFlanders and Wallonia. In the market for maize seed,Aveve Seeds’ market share has increased again in thepast year.Today the Aveve Group is the largest distrib-utor of seed grain in Belgium.

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19AVEVE

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20AVEVE

Wal.Agri SA

In November 2003, Wal.Agri moved to new offices inSombreffe.

StrategyGiven the increasing globalisation which, on the onehand, leads to mergers of multinationals in the area ofplant protection agent production and on the other toconsiderable restructuring in the production of fertiliz-ers, the Aveve Group decided to set up Wal.Agri withthe strategy: “Think global – Act local”.Wal.Agri is theholding company (“Think global”) of the Aveve Groupfor agricultural activities conducted principally by theoperating companies Brichart, Lebrun and Lottin inWallonia (“Act local”).

Wal.Agri coordinates the underlying synergies so thateach operating company can work to maximum effectwithin its regional management (“Act local”) butthrough a general strategy (“Think global”). So for eachcustomer the privileged relationship with the supplierremains, whilst the supplier maintains its competitive-ness, its commercial flexibility and a strong position inits own market.

The structure of Wal.Agri permits greater synergy andbetter cooperation between the employees of the var-

W al.Agri SA is the Aveve Group’s holding company for agricultural activities in Wallonia and the French border areas.As a holding company,Wal.Agri SA supervises financial and personnel management and the purchasing and acqui-

sition strategy, as well as the sales strategy of its subsidiaries: Ets. Lebrun SA, Ets. Brichart SA en Lottin SA.

ious operating companies.The number of employees ofthe whole Walloon group totals 206 people.

Quality and sustainability The introduction of a GMP1-approved quality system isan example of sustainable and quality-driven business.This quality system responds to the ever strongernorms relating to feed safety and traceability in the ani-mal feed sector.The GMP-system is applied in the vari-ous operating companies of Wal.Agri for the produc-tion and sale of cattle feed, the reception and sale ofgrain and its transport activities.

Wal.Agri is the only company in Belgium to have stor-age capacity “alongside the water”.Thanks to the stor-age installations Silos de la Meuse, Escaut-Silos, Silos dela Dendre and the Brichart-port site in Farciennes, fer-tilizers and grain can be delivered by water which ismore environmentally conscious than by road.

ResultsWal.Agri consolidates the turnover of Lebrun, Lottinand Brichart.

1 GMP: Good Manufacturing Practice

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21AVEVE

Ets. Lebrun SA

T he Lebrun Group supplies farmers in Hainaut with a total range of cultivation products and cattle feed via direct deliv-ery from various warehouses. In addition the Lebrun Group also undertakes the purchase and commercialisation of

grain from customers.The Lebrun Group produces Thomas slag and bulkblend fertilizers for Lebrun’s arable farming cus-tomers and also for other operating companies in the Aveve Group.

The Lebrun Group comprises three different compa-nies: Lebrun, Silos de la Dendre and Escaut-Silos.The Lebrun concern began life in 1860 as a local mer-chant but, through a strategy of acquisition and sizeableinvestment, has grown considerably in recent years.Lebrun currently has a network of some 20 well-equipped warehouses, and it may be further extended ifexpedient. Alongside the commercial activities inHainaut province, Lebrun also has significant sales offertilizer to local merchants and co-operatives in theFrench market.This growth of Lebrun is due in the firstplace to the efforts of the 61 dynamic and motivatedemployees.Also the synergy between the various oper-ating companies of the Aveve Group offers importantopportunities. In recent years, important maintenancework has been undertaken at various sites which helpsthe further growth of commercial business. In the com-ing years, important investments are also planned: thisadditional infrastructure will ensure that customersreceive even better service in the future.

Silos de la Dendre started at the beginning of January2000 as a transportation company.The expansion of thetransport firm under the name SD Trans presents twogreat advantages. On the one hand, transportation canbe accomplished under proper commercial conditions,on the other, the transport costs per product groupand even per delivery and pickup, are known.

Escaut-Silos has, alongside the 20,000 tonnes graininstallation, a fertilizer warehouse with a capacity of10,000 tonnes. Almost 99 % of fertilizer deliveries byLebrun actually go via this partner’s installation.Thanksto the purchase of a new high capacity dryer, more than7,000 tonnes of moist maize can be processed.

Customers and marketIn recent years, customers have been able to see thatthe commercial strategy and company culture ofLebrun has remained unchanged following the acquisi-tion by the Aveve Group.The increase in market shareis the best proof of the fact that the customers havetrust in the company.

QualityThe production of quality products and the provision ofthe best possible service and quality in distribution isLebrun’s top priority. All suppliers are aware of thestrict quality control applied to raw material deliveriesto Lebrun, both for production and for distribution.Thanks to the acquisition of Lebrun by the AveveGroup, an even wider range of quality products fromvarious operating groups of the Aveve Group is avail-able to customers. In this context, GMP certificationwas accorded to Lebrun for feed-related activities(trading, production and transport).

InnovationWith the disappearance of metal slag, Lebrun has beendeveloping new PK fertilizers on the basis of powderedraw materials.Their application in the autumn ensuresoptimal plant nutrition. The range of bulk fertilizers iscontinuously adjusted in function of new demands.Every customer has direct access to all the new prod-ucts developed and offered by the Aveve Group.

The direct supply of plant protection agents and serv-ices from the central storage points to the customerswill, via a totally new approach system, be significantlychanged.This will improve service on the one hand andgive the sales personnel, on the other hand, more timefor commercial activities and technical services for thecustomers.The delivery of bulk fertilizer and the supplyof grain to the new Escaut-Silos warehouse at Doornikalong the river Schelde, exceeded all expectations in2003.The great success of this warehouse is due to thenew supplies from producers and the greater role ofshipping in the distribution of fertilizer.

ResultsLebrun maintained market share.

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22AVEVE

Lottin SA

L ottin SA sells and distributes agricultural products (feed, fertilizer, grain, plant protection products etc.) which meet thespecific needs of the market (farmers and dealers) in the Liège cattle breeding region.

Lottin is based in Aubin-Neufchâteau, not far from Visé(Wezet), and is thus especially well located near to theLiège stockbreeding region. With this subsidiary ofWal.Agri, the Aveve Group can strengthen its positionin the local and regional market.

The activities of Lottin, which are principally gearedtowards regional trade but also to local farmers, consistof the purchasing, sale and distribution of fertilizer, sim-ple and compound feed, seeds and plant protectionproducts. Lottin also receives the grain harvest in theregion.

Diversification and growth Lottin’s own feed range leads to an increase in the com-pany’s business.

Customers and marketAlongside maintaining the considerable customer cir-cles for fertilizers (dealers and farmers), it is necessaryto further expand sales activity for feed and arableproducts. For this, an intensive prospection programmeis being developed.

Quality and innovation Thanks to recent investments in storage capacity, Lottincan now launch a new range of specific cattle feed.Thisrange is produced without animal flour or animal fat, byGMP1-certificated companies, and perfectly respondsto the needs of even the most demanding customers.

ResultsThe management decisions that have been taken arebeginning to bear fruit. Sales are growing steadily.

1 GMP: Good Manufacturing Practice

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23AVEVE

Ets. Brichart SA

E ts. Brichart SA occupies a market-leading position as a distributor-dealer to farmers, dealers and agricultural contrac-tors in the Walloon region “Nord et Sud Meuse”.This leadership position is strengthened by guaranteed quality prod-

ucts, efficient commercial and technical support and constantly developing infrastructure. Its activities cover the distributionof fertilizer, plant protection products, seed and feed, the reception and commercialisation of domestic grain, and the pro-duction of fertilizer and animal feed.Transport activities for Brichart are assured by the Livagro SA subsidiary.

Diversification and growth Brichart is located in the industrial zone of Sombreffe,at the crossroads of the provinces of Hainaut, Namurand Brabant-Wallon.

In November 2003, the corporate and administrativeheadquarters in Sombreffe relocated to brand newoffices which better meet the safety norms and thequality demands of the work environment.

Almost the whole of the Walloon territory is coveredon the one hand by some 50 shop-warehouses which,thanks to their decentralised location, offer customersnumerous advantages and, on the other hand, through ahundred independent merchants who collaborateclosely with Brichart.The company thus delivers direct-ly to more than 6,000 customers and receives grainfrom more than 3,000 arable farmers, making it themost important intermediary in the Walloon agricultur-al world.

Customers and marketThe recent food crises have destabilised the world ofagriculture regarding future profitability, new sanitaryrequirements, environmental obligations and marketsecurity.The weakening of the financial reserves of agri-cultural concerns is a reality with, as a consequence, thedeliberately reduced use of inputs (for instance seed,fertilizer, plant protection products).

Access to new foreign markets is now of fundamentalimportance to compensate for the fall in consumption,the decrease in the number of domestic customers andthe fall in general in customers’ purchasing power.

Quality and innovation Brichart continuously strives for quality and innovationthrough for instance a rationalisation plan for the shop-warehouses, investments such as the construction ofmodern buildings at the Farciennes port facility (fertil-izer and grain) and at the Sombreffe facilities (plant pro-tection products and seed) and the acquisition ofdiverse commercial infrastructures.A new acquisition in

the Liege harbour reinforces considerably Brichart’sstorage capacity.

Brichart has GMP1- certification for its activities in feedproduction, grain trading and transport. In addition, thetraceability of grain is an important objective. Brichart

participates in the PTMV’s2 consultations in the grainsector, and concludes contracts regarding the traceabil-ity of crops.Traceability of quality and safety at work aretwo items which have been added to the company’salready established objectives. In this way Brichart aimsto guarantee a regular supply of competitive, qualitysupplies for agriculture, as well as for rapid grain recep-tion via a network of grain silos.

ResultsThe 2003 financial year closed with positive resultswhich continue to grow. Brichart is constantly investingin modernisation and quality and thereby strengtheningits ambition to remain one of the most stable links inthe future agricultural market.

1 GMP: Good Manufacturing Practice2 PTMV: Plate-forme de Concertation de la Trans-formation des Matières Premières Végétales

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24AVEVE

Aveve Plant protection

Customers and marketSales, transportation and the use of plant protectionagents are circumscribed by a number of strict andcomplex laws. On the other hand, farmers and marketgardeners have to obtain the best yield possible fromtheir businesses.The Aveve Group supports them is thisby offering a total range of high quality plant protectionagents and services. Continuous innovation, well-devel-oped logistical and technical support form the basis ofthis.

Quality and innovationThrough the European and national review policy forplant protection agents, a large number of old productshave already disappeared from the market. This trendwill doubtless continue in the near future. Instead anumber of new, more specific and targeted productswill come onto the market. The Aveve Group offers awell-balanced range composed of these new productsin combination with own-brand products. The sub-sidiary, Hermoo, is the registration holder for the wholeAveve Group and currently has some 70 own registra-tions for the Belgian market.Within the Aveve Group,the highest quality standards are demanded both for(own) products and service.

A veve Plant protection supplies through the extensive network of Aveve dealers and Aveve Garden Centres a total rangeof plant protection agents for farmers, market gardeners and gardening enthusiasts.

SustainabilityPlant protection agents are stored in warehouses whichfully conform to the strictest storage directives.The sig-nificant investments which accompany this are made tosafeguard supplies over the long term to our farmers,market gardeners and gardening enthusiasts.The ware-houses are optimally spread geographically acrossBelgium. Alongside storage, the Aveve Group alsoorganises transport to the dealer or the customer.

Aveve Plant protection supports its customers andAveve dealers (agricultural centres and garden centres)with appropriate information and training.Through thespraying schedules for all important crops, it gives thedealers the opportunity to help the farmer in thechoice of the most suitable plant protection agents.Ata time when the farmer must achieve optimal yield, theright product selection is essential. Also the gardeningenthusiast can turn to Aveve for plant protectionagents. The Aveve dealer or a garden centre managercan give advice on the right product at the appropriatetime, with minimum environmental impact.

ResultsDespite a decline in the consumption of plant protec-tion agents in for instance the potato and grain harvest,Aveve Plant protection’s turnover has risen.This has ledto further improvement of its market position both forthe agricultural market and the amateur market. Inaddition, the positive influence of its own brands andregistrations on the results of Aveve Plant protectionhas been ascertained.

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Hermoo Belgium NV & Huntjens BV

H ermoo Belgium NV aims to continue its market leadership in the distribution of plant protection agents to fruit grow-ers and arable farmers and expand geographically through closer cooperation with specialised dealers and agricul-

tural contractors. Hermoo aims to retain and renew its portfolio of registrations by investing in the required studies and aimsto expand internationally the sales of its products.

Hermoo sells and distributes a total package of plantprotection agents and advice for fruit growers andarable farmers which represents optimal solutions forthe end-user. Hermoo is moreover the registrationholder for the plant protection agents of the AveveGroup and aims to develop an international position inthis. Through its subsidiary Huntjens, the market inDutch Limburg is serviced for fruit cultivation andarable farming. In addition, Huntjens also handles trad-ing in the Netherlands.

Customer and marketDue to the continually poor prices for apples in recentyears, there has been a further shrinking in acreage in2003.The acreage for pears remained stable thanks tofavourable prices.The consumption of plant protectionagents was considerably under pressure on account ofthe critical attitude of the consumer and the distribu-tion firms regarding residues. In Belgian fruit cultivation,Hermoo has realised a market share of some 60 %. Inarable farming the market share has grown strongly.Moreover the company was also successful with trad-ing and with agricultural contractors across all ofFlanders. In addition, Hermoo has, thanks to its ownregistrations in France, Great Britain, Spain and Poland,developed a strong position abroad.

Quality and innovation Hermoo is a trend setter in the fruit cultivation market.Both the spraying systems developed by Hermoo and

its warning reports have been greatly valued by cus-tomers. Quality follow-up of Hermoo products in the“producer-formulator-Hermoo-customer” chain is veryimportant. Hermoo imposes the highest standards forquality maintenance in its distribution and takes meas-ures to ensure that its sales staff has the requiredexpertise.

SustainabilityHermoo’s commercial strategy is founded on the longterm relationship with its customers. The companyplaces the utmost importance on building long termwin-win relationships both with multinationals as withother producers. In its technical advice Hermoo sup-ports cultivation based on IPM (Integrated PestManagement).

ResultsOver the past year, Hermoo has recorded particularlysatisfactory results. The increase in turnover wasachieved in the crop protection agents and fertilizers aswell as in the farm and horticulture supplies. Despitethe decline in the fruit acreage, it experienced a growthtowards its end users. In addition, through the exten-sion of Hermoo’s own registrations, turnover abroadhas also risen.

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Hortiplan NV

Activities and locationsProfessional horticultureAutomation: systems for water and fertilizer manage-ment, climate control, transport systems etc.Supplies: plant nutrition, plant protection agents andsupplies.Seeds: representing, mostly on an exclusive basis for theBelgian market, a number of seed companies. Offeringhigh quality seed varieties and plants for horticulture.Locations: Sint-Katelijne-Waver, Roeselare (Diksmuid-sesteenweg) and Lochristi.

Amateur marketPackaging and distribution of vegetable, flower and lawnseeds, plants and bulbs for garden centres and whole-salers.Location: Roeselare (Oostnieuwkerkesteenweg)

Customers and market2003 was a successful year for glass house cultivation.Both the marketed volumes and the price levels were alittle higher than in 2002. The Sint-Katelijne-Waver(VMV) auction had a record highest turnover in its 54year history.The auction recorded turnover of 250 mil-lion euro, that is 15 % more than in 2002. The REOAuction of Roeselare showed a similar trend.The goodsummer resulted in a 7 % increase in production. Thestrong results are also to be credited to the higheraverage price of vegetables, which were 8 % up on theprevious year. The heat wave in the south led to pro-duction problems and reduced supplies from abroad.

H ortiplan NV is a supplier of products and services to professional vegetable and ornamental plant cultivators. In addi-tion, it occupies an important place in the Belgian market for garden seeds for amateur gardeners. Hortiplan NV guar-

antees reliable and long-lasting technical installations and related services for the modern horticultural holding. It supplies atotal range of products and advice on growth substrates, seeds and plants, feeding, protection and care for intensive horti-cultural crops. Hortiplan NV offers high quality solutions to the professional gardener which result in a maximum yield andan end product of outstanding quality. In the area of garden seeds and bulbs, Hortiplan ensures top quality together withup-to-date and user-friendly packaging for the amateur gardener.

In field cultivation, the chicory growers had a difficultyear once again with mediocre to poor prices. Theornamental plant cultivators experienced a decline inthe second half of the year just like in 2002. Above allthe market for azaleas, the main crop in the Lochristiregion, found it difficult. The trend towards scaleincrease among horticultural firms increased further.The rather positive market situation of the past yearcauses momentarily a slight uplift in investment in theFlemish glass house cultivation.The market for gardenseed is, globally viewed, a quite stable market. Sales areincreasingly concentrated in the specialised garden cen-tres to the detriment of the wholesalers.The weatherconditions in the early part of 2003 were quitefavourable for the sale of garden seed.

QualityConsiderable investment was made in 2003 in the qual-ity of logistics. In the early part of the year, the Sint-Katelijne-Waver warehouse was expanded and modi-fied so that it would conform to the strictest environ-mental norms applied to the storage of fertilizer andcrop protection products. In West and East Flanders,Hortiplan has started a “rapid service” through whichcustomers are assured during the season of deliverieswithin 24 hours. Extra resources have been released forthe continuous training of the employees so they canexpertly advise horticulturalists and Aveve dealersabout the horticultural sector.

InnovationThe field of application of the mobile gully system wasexpanded. Alongside lettuce and herbs, small exotictypes of vegetables are now cultivated with this system.In ornamental plant cultivation, Hortiplan is workingwith the concept of “recirculation fields”, throughwhich the complete water supply to the potted plantscan be collected and reused so that less nitrates andphosphates are released to the environment. In thehorticultural market Hortiplan is starting with a projectthrough which plant protection agents are sold in con-sumer packaging in combination with the existing rangeof garden seeds.

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27AVEVE

Fagadis SA

F agadis SA aims to secure a significant place in the sale and maintenance of a complete range of machines for the main-tenance of parks and gardens, golf courses, sports fields etc.

Product rangeFagadis imports, distributes and sells John Deeremachines for the maintenance of parks and gardens andoperates from Vinalmont (Wanze) all over Belgium.Alongside product distribution, Fagadis is also responsi-ble for the service and direct distribution of machinesof the brands National, Turfco, Club Car, Smithco andReform. These machines, which complete the JohnDeere range, are aimed at the management of greenspaces and the maintenance of golf courses.

Key valuesIn undertaking these activities, Fagadis pays attention,on the one hand, to quality and service, and, on theother hand, to safety and the environment.

To achieve its objectives, Fagadis has a staff of 14 moti-vated employees.

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29AVEVE

Cofabel

Customers and marketIn 2003, Cofabel exceeded the record turnover of 2002which, above all, was an Agribex year. Taking this intoaccount, 2003 can be viewed as an exceptional year forCofabel. At the core of the results lie, without doubt,the historically successful sales of forage harvesters: nofewer than 21 forage harvesters were sold, throughwhich a market share of some 35 % was achieved.Thesuccessful 7000 series harvesters as well as the innova-tive and aggressive marketing approach made this mar-ket share possible.

The market development in tractors showed a 12 %decline. The John Deere market share remained, how-ever, around 17 %. The launch of the new 5020 in thesummer and the 7020 series in the late autumn gave anextra boost to sales towards year end so that the fore-casts for 2004 are positive. The sales of the othermachines were normal with a slight decline for combineharvesters and balers and a strong increase in frontloaders.The activity in after sales service grew by some10 % to a record level of turnover.

SustainabilitySustainability was put into practice in 2003 through thelaunch of some new environmentally friendly lubricantsby John Deere.

T hrough its network of dealers, Cofabel is responsible for the distribution of John Deere agricultural machinery in Belgiumand aims at maximum market penetration.

InnovationIn 2003 Cofabel was particularly active in marketing.Anumber of innovative actions were launched. Mostnoteworthy were the Agriflanders trade show, thegreen feed event The Green Days, the demonstrationproject for the agricultural schools and numerousdemonstration campaigns with harvesting machines foragricultural contractors.The jewel in the crown was theCofabel Expo 2004, with a total of some 3,000 visitors.The flying start for 2004 has been made.

BelmatradeOn 1 August 2003, Belmatrade – a new branch of theJohn Deere family for the Belgian market – saw the lightof day.This new company in the Aveve Group will focusin the first phase on the distribution of the latest prod-ucts from the wide John Deere range: in particular thetelehandlers and spraying machines, the two mostrecent products from the John Deere stable, will bemarketed.

Alongside Cofabel, that for a long time has taken careof sales of the classic John Deere products, the AveveGroup has selected Belmatrade for extra commercialmuscle punch in its development of John Deere on theBelgian market. Belmatrade has its headquarters inErps-Kwerps, in the Cofabel buildings.

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30AVEVE

Organisation chart Cobelal NV

Food and Food Industry

Aveve Flour

Q-Bakeries Belgium NV

50 %

Cobelal NV

Avolac NV

Aveve Dairy products NV

Naturello NV

Aveve Trading

Engineering

IT Omni NV

ICT

Ensysta NV

Ensysta PipingSystems Engineering(Shanghai) Co. Ltd.

Ensysta BV

Frice 2000 NV

Covee NV

Safatel BV

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31AVEVE

Q-Bakeries Belgium NV

Q-Bakeries Belgium (QBB) is a group of 5 large-scalebakeries spread across the whole of Belgium. Fromthese 5 bakeries QBB supplies every day the customerswith fresh bread and patisserie. More than 600 super-markets, catering and food service companies, whole-salers and the own chain of shops De Broodgalerij andLe Fournil, can be rated among the customers. In addi-tion, QBB supplies 1,800 supermarkets with pre-pack-aged bread and patisserie products through centraliseddistribution.

Customers and marketThe consumption of bread and patisserie stagnated lastyear. In this stagnant market, the share taken by thesupermarkets increased further to the disadvantage ofthe bakeries.This is a direct consequence of the prior-ity which is given in supermarkets to the fresh foodcounters and of the changing behaviour of the con-sumer. In addition, the profile of the distribution land-scape through discounters with a limited range of lowpriced products, on the one hand, and the supermarketswith a wide range with added value, on the other hand,increased further in 2003. The increased competitionbetween the supermarkets themselves resulted inincreased pressure on prices and margins.

The consumer and the client-customer are makingincreased demands regarding food safety, quality andfreshness of products. In this context, in 2003 absolutepriority was given to the implementation of the BRC1

Standard at the Zolder, Diest and Morlanwelz facilities.Moreover, all QBB facilities received the GMP2 certifi-cate.In addition there was further investment in 2003 in themodernisation of the production infrastructure withthe installation of a new flow through furnace for theproduction of square bread in Ardooie and with thecomplete refurbishment - both building and machines- of the bakery in Asse.

In 2004, these efforts will be continued with the instal-lation of a new multi-level oven for the production ofround bread in Zolder and with the renovation of thepatisserie division and the extension of the preparationarea in Ardooie.

Q -Bakeries Belgium NV aims to be a leader in the Belgian bread and patisserie market by offering a full range of prod-ucts and by working in close partnership with its clients. As a challenger in this market, Q-Bakeries Belgium NV aims

to become a recognisable national operator working from regionally located bakeries, and intends to coach all the shop-keepers, who constitute the bread division, in selling to the end-consumer.

InnovationTo meet the demands of the consumers looking forinnovation, a number of new products have beenlaunched: the “Bread in the telescope” concept in whichnew bread is put in the spotlight each month, a range ofluxurious patisserie products at affordable prices andthe total renovation of the party range at Christmasand New Year.

ResultsDespite the fact that the long awaited increase in breadprices still in 2003 had not yet happened, QBB achievedan increase of 7.5 % compared to the year before. In2004, further work will be done in this successful direc-tion: investing in the improvement of our bakery infra-structure, extending the BRC implementation and thecontinuous training of our personnel.

1 BRC: The BRC Food Technical Standard was devel-oped in 1998 by a group of British retails (British RetailConsortium) and comprises standards which must bemet by suppliers.The BRC requires that a quality con-trol system is present, that HACCP3 is applied and thatthe environment, product, process and personnel areincluded in this system (Good Hygienic Practicerequirements).2 GMP: Good Manufacturing Practice3 HACCP: Hazard Analysis on Critical Control Points

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32AVEVE

Aveve Flour

A veve Flour aims to become, in a profitable way, the leading supplier in flour and flour mixes to the home baker inBelgium and the Netherlands. In support, Aveve Flour will offer ingredients and baking requirements. Aveve Flour will

also exploit its expertise in flour and derivatives in the flour processing industry.Aveve Flour intends to build a profitable posi-tion at international level in the flour processing industry and, with consumer products, expand in neighbouring countries viathe Soezie concept.The core values of the Aveve Group are inherently bound up in this mission.

Customers and marketSince April 2003, the offices of Aveve Flour have movedfrom Leuven to Merksem. All flour activities now takeplace in Merksem. The team which has managed theinterests of the flour business in previous years hasbeen strengthened to be able to achieve good results inthe new environment.

For Aveve Flour, customer-focus means strong supportfor high quality and customised products with recipes,advice, teleservice, baking tuition and bakery demon-strations. For this a solid training of the store person-nel can not be neglected. Last year Aveve Flour organ-ised successful training sessions for Aveve dealers.

In the consumer markets in the Netherlands andFrance, the Soezie Club “the tastiest club in the land”plays a central role. All members of the Soezie Clubreceive the Soezie magazine free, a magazine overflow-ing with recipes and tips for making bread, pastries anddessert. In Belgium, the baking catalogues and the

Soezie magazine are from now on integrated in thebrochures which are distributed house to house sixtimes per year in the surroundings of an Aveve GardenCentre.

InnovationIn 2003 a few new products were launched followingthe successful All-in-concept: All-in-Mix for luxurybread,All-in-Mix for bread with seeds, and All-in-Mix forLiege waffles. With these mixes you only need to addwater to make the dough.Also new and noteworthy arethe spelt meal, made from 100 % spelt, and the glutenfree flour No-Risk, especially for patients who sufferfrom coeliac disease.

Successful campaigns have contributed to a noteworthyturnover increase with; for example, the mix for spicedbiscuit. Also the “3+1” action and the raisin packagewere also winners. The end of year action withPanasonic bread machines and added coolbox generat-ed a real hype.

ResultsThe upturn in the Dutch market has been sustained.The growth of 2002 was confirmed in 2003. In thenorth of France, further efforts were made and theseeds sown for a useful market expansion. Aveve flourfor industrial bakeries enjoyed enormous growth.

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34AVEVE

Covee NV & Frice 2000 NV

When Covee was founded in 1967, it was simply a meatprocessing company that focused on the production ofvarious sorts of meat, cut into consumer portions, pro-fessionally frozen and subsequently sold to the retailchains as fresh frozen produce.

Customers and marketOver the years the product range has considerablydeveloped during which “convenience” has played animportant role. The current consumer looks for com-fort, variety, innovation and assurance of quality in hisfood.These elements are guaranteed by Covee by set-ting for each product development very high standardsin both quality and product safety.

Innovation and sustainabilityThrough constant product and concept development,Covee was able to present itself in 2003 as a specialistin barbecue, wok and banqueting menus. In addition

C ovee NV is a market-driven company which specialises in the development, sourcing and sales of easy to prepare, tasty,safe and healthy food for today’s consumer. Covee NV works directly with the end consumer via a retail network of

specialty frozen food shops, a home delivery service and through e-commerce.

Covee launched in 2003 a first: “100 % compostablemeat packaging”. In this way Covee is also a pioneer insustainable consumption.

Over the years, Covee has developed into a frozen foodretail chain with 48 of its own outlets, 21 of which arelocated in Flanders – supplied via Covee – and 27 inWallonia, supplied by Frice 2000. Covee also has itsown home delivery service focused on the regions ofAntwerp, Brussels, Leuven and Mechelen.

WebsiteIn addition there is increasing demand through the web-site www.covee.be. The site was set up in 2001 and hassince then been maintained every month so that theconsumer can place his order, can find the closest shop,can take a look at the wide range of products available,and at the various recipes which are published in themonthly Covee magazine “Lekkernieuws”.The websitealso offers a description of what the banqueting serviceoffers in detail, and can take requests for cookerydemonstrations.

Through continuous product and concept innovation,the concern for quality, safety and, not forgetting cus-tomer satisfaction, Covee developed into a company inwhich the consumer is placed firmly at the centre.

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35AVEVE

Naturello NV

N aturello NV aims to be the specialist in deepfrozen concepts for meat and ready-made meals and supplies, with thenecessary flexibility, tasty products to B2B customers, with respect for the stakeholders, the resources used and the

environment.

Customers and marketNaturello is located in Kampenhout, an easy to reachcentral location close to Zaventem airport and motor-ways to France, the Netherlands and Germany. Its cus-tomers are national and international store and restau-rant chains, wholesalers, take-away food services,domestic and airline caterers.

Naturello produces everything in-house: from meatand poultry to snacks, sauces, soups, ready-made mealsand complete meals.

QualityEvery day all employers contribute to quality improve-ment in the products and services. In addition, this con-tinuous quality care effort follows the legal require-ments and demands of the HACCP1 and the ISO 9001management system.

Alongside basic products, Naturello also offers moreexclusive culinary top of the range products.These canbe produced under private label (such as for customerCovee) or under the own brand name Culinea.

Even in 2004, the main objective of Naturello remainsto attract new B2B customers from the retail, cateringand airline catering sectors. In addition, maintaininggood relations with existing customers is important.

Moreover in 2004, emphasis will be placed on thedevelopment and name recognition of the own brandCulinea.

1 HACCP: Hazard Analysis on Critical Control Points

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36AVEVE

A veve Dairy products NV aims to be one of the most reliable suppliers to the European food industry of a growing rangeof products based on milk fat and milk fat substitutes. Profitability, innovation and open communication are the engine

for this, quality, flexibility and a high performance production apparatus are the fuel.

Aveve Dairy products has year on year further spe-cialised in milk fat in all its forms and in milk fat substi-tutes. In the production division in Houthulst, creamand butter are processed into all types of butter con-centrate and butter oil. Aveve Dairy products conse-quently stands as a preferential partner for numerousfood companies in Europe and beyond for whom highquality ingredients are of the utmost importance.

Customers and marketOn a global basis, 2003 was a respectable year for AveveDairy products. A slight decline in volumes to theEuropean market was recorded, but this was amplycompensated for by the quantities realised outside ofEurope. In recent years a loyal customer base has beenbuilt up principally in Eastern Europe. In general, themarket in 2003 was characterised by strong demandfrom the world market for European milk fat, given thatsome important suppliers including Australia and NewZealand, were still suffering the consequences of thegreat drought which affected them in 2002.

During the second half of the year, the market devel-oped differently in some respects to expectations: thewarm summer weather in Europe and the continuouslarge volumes of milk fat which Europe exported,resulted in a relative shortages for a longer time in theEuropean market. Due to this, the margins were some-what lower than expected.

SustainabilityFor evident reasons for instance less handling, wastesaving and hygiene (HACCP1), many customers in 2003opted for PE-PACK, the carton-free foil packaging, as analternative to conventional cardboard packaging. Theefforts made to give the hard fractions better textureand plasticity, also began to show clear rewards.

InnovationAveve Dairy products is still investing in its future:together with the University of Ghent, a project has

been started to extensively research the taste compo-nents in milk fat.The objective is to utilise to the max-imum the rich potential of aroma.2004 was a very important year for Aveve Dairy prod-ucts. The European Commission is committed to sub-stantially deregulate the European dairy market overthe coming years and on 1 July 2004 a first series ofsubstantial measures will begin. In addition, the 10 newmember states which join the European Union on 1May 2004 make the market even larger.

It is clear now that also in the larger European Union,a good role has been created for Aveve Dairy productsas the milk fat specialist!

1 HACCP: Hazard Analysis on Critical Control Points

Aveve Dairy products NV

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37AVEVE

Aveve Trading

A veve Trading is the Aveve Group’s international sales office for group sales to countries outside of the EU, with particu-lar focus on Asia: more specifically Taiwan, China, Japan, South Korea,Thailand, Malaysia, Indonesia and the Philippines.

Customers and marketThe sale of enzyme premixes for animal feed waslaunched in a number of Asian countries. Given that thefeed industry in these countries is developing fast,Aveve Trading can guarantee customers a high growthpercentage.

In Korea, Aveve Dairy products has gained a footingwith the butter blends and has grown to become a solidsupplier. Shortly, Nazareth Oliva, butter with olive oil,will be launched in cooperation with a local partner.

Naturello is starting, together with a Korean firm, theproduction and sale of Korean meals (includingdumplings) for the European market.

Aveve Trading is looking for sales possibilities, opportu-nities, new products and strong growth chances, whichcan bring a higher value added to the various operatingcompanies in the Aveve Group.

Aveve Trading is focused on sales of:� enzyme premixes for feed� butter and cheese products from Avolac� butter blends from Aveve Dairy products.

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Customers and marketIn 2003 as well, the butter market experienced an unex-pected development.The announced decisions and reg-ulations of the European Commission, coming intoforce from 2004, had no influence on the market in thesecond half of the year.The unexpected and sustainedrise in prices had impact above all on the yield of long-term contracts for private label butter.These were onlypartly compensated for by the strong increase in vol-ume.Alongside a growing share of the ‘trading’ volumes(primarily bulk and export), the specialities under theNazareth brand (portions and butter rolls) developedvery positively.

An interesting project, organised together with AveveTrading, finalised at the end of 2003 and concretised in2004, is the mixing of butter and olive oil for theKorean market. Hopefully this product will sufficientlycatch on that other countries in South East Asia can beconvinced. In addition, there are new customers fromCyprus, Malta and Romania who illustrate the increas-ing impact of Avolac in the export market.

A volac NV is one of the leading Belgian companies in the dairy sector, more specifically in the butter and cheese sectorfor the consumer market, hotel/restaurants and catering, both at home and abroad. Alongside its strong position as a

supplier of private label products, Avolac has built up a reputation as an innovator in the area of brands and specialities.

For the cheese sector, 2003 was not a brilliant year.Thecombination of the long summer heat and the eco-nomic crisis impacted on the consumption of the (moreexpensive) brand cheeses.The German market, whereAvolac has developed a good position with Nazarethcheese, was under pressure. Other export countriessuch as France and Canada experienced once again use-ful growth. On the other hand, for the United States thebasis has been laid for the introduction of a number ofcheese specialities.The other cheese specialities such asCorsendonk, the genuine Abbey Cheese from Posteland the Briodor bio-cheese enjoyed positive growth inthe domestic market. For Corsendonk the downwardtrend was transformed into good growth, mainly thanksto a number of quality improvements and an intensivemarketing campaign. The Oude Postel cheese enjoyedspectacular growth at the Colruyt retail chain, andBriodor is also appreciated abroad.

InnovationIn 2003 Avolac did justice to its reputation as an inno-vator. With Corsendonk Wellness, a cheese for thehealthy eater has been introduced. A thorough marketstudy resulted in an original and “catchy” positioning.Despite the lower fat and salt content, the specificpreparation and the longer ripening lead to a surpris-ingly positive taste experience. The presence ofLactobacillus Casei, positive natural bacteria whichensure a balanced intestinal flora, strengthens above allthe feeling of well-being.

Another innovative product, developed with the largestGerman dairy group Nordmilch, is Nazareth butter in25 gm. portions.The four portion pack plays upon thestrong “convenience” trend. These always-fresh por-tions are targeted at the small or occasional user.

Avolac NV

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40AVEVE

Ensysta NV

E nsysta NV aims to be, in a sustainable way, a process installation engineering and construction company focused on thepharmaceutical, fine chemical and food industries at home and abroad, and this through the application of its own

knowledge.

Years of practical experience make Ensysta the special-ist in design-build projects.Through the combination of“design” and “build” everything is undertaken with theshortest possible planning stage and at the most advan-tageous price.Within the food industry, Ensysta is spe-cialised in the production process of beer, soft drinks,milk, cream, yoghurt and whey.Worldwide Ensysta pro-vides the design for validated process installations pro-ducing “purified water” and “water for injection”. Cleanutilities (extremely clean water, gas, steam etc.) aredesigned and installed in Europe by own specialists.Industrial cooling in these mid-size process installationsis part of Ensysta’s core business.

In addition to the headquarters in Wilsele, Ensysta hasfacilities in the Netherlands and China. More than 250specialist employees, mostly engineers, designers andsite coordinators, with great diversity in their speciali-sations, are deployed worldwide to realise complexinstallations.

Customers and marketAutomated process installations for the food sector, thepharmaceutical and fine chemical industry are Ensysta’score businesses. These multidisciplinary projects arebuilt using several technologies: automation, instrumen-tation, piping and energy technologies such as electrici-ty, industrial cooling, etc. Through the development ofits processes and systems, Ensysta can always offer

more added value to the customer. Its wealth of expe-rience in design and actual construction, guarantees aperfectly functioning production unit. In addition,Ensysta relieves the client of many coordination prob-lems and assumes total responsibility for the project.The automation division and the spotless after salesservice, ensure optimal operation of the installations.

Quality and innovationThe pharmaceutical, chemical and food industry arerenowned for their high quality standards and produc-tion guarantees and do not tolerate the slightest doubtabout the product. Process installations supplied byEnsysta meet the most stringent quality and safetyrequirements. Self-developed quality installationsensure that the “customer specifications” are translat-ed faultlessly into “performance qualification”. Mostinstallations are designed in accordance with thestrictest regulations such as HACCP1, EHEDG2 and theAmerican FDA (Food and Drug Administration). Inaddition, Ensysta is VCA**3 certified. Efficiency is notjust an important point for the process installationswhich are designed. Internal improvement programmesalso continuously drive the Ensysta organisation.

SustainabilityBy offering the customer a combination of processengineering, automation and installation, Ensystaensures the most economic design and builds it in themost sustainable way. 90 % of Ensysta’s customers arelong-term. All experience gained through the variousprojects at the technological or organisational level isstored in the “Knowledge Space”. This extensive data-bank is accessible by every employee.

ResultsEnsysta has been nominated by Belgium’s Trends busi-ness magazine as the “Trends Gazelle” in the “Largeenterprise” category. This is a recognition of Ensystabeing the fastest growing company in its sector. Overthe past seven year, average turnover growth of 9 % peryear has been recorded by Ensysta.

1 HACCP: Hazard Analysis on Critical Control Points2 EHEDG: European Hygienic Equipment Design Group3 VCA**: Safety checklist for contractors

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41AVEVE

IT Omni NV

I T Omni NV develops and markets technologically innovative ICT total solutions for mid-size and large companies in theBenelux with special focus on the feed and food sector.

IT Omni has emerged from within the Aveve Group andhas grown out of Central Services InformationTechnology and Agrabis. Through the development ofthe group’s internet strategy, demand from third partiesoutside the group has grown. This opportunity wasquickly seized upon through the establishment of anindependent company.

I-BusinessI-Business stands for design, development, advice, sup-port and coordination of internet, intranet and e-busi-ness solutions.Whether it is a matter of supporting anexisting environment, adding customisation, or takingthe step towards internet technology, I-Business offersa total solution. IT Omni accompanies the client step bystep and helps him develop his informatics strategy.

Internet-based applicationsIn the internet world, IT Omni supports companies inbuilding internet-based applications ranging frominformative, dynamic websites, to complete portals andadministrative processes. IT Omni takes care of consul-tancy, analysis, project coordination, realisation up toand including launch and aftercare.

BOOSTIn the area of CRM (Customer RelationshipManagement), efficient applications are developed,which can be fully integrated and synchronised withexisting Outlook applications. With this CRM applica-tion which bears the name BOOST, IT Omni offers anefficient tool which responds to the real and practicalneeds of the companies.

FoodWorldFoodWorld is a joint initiative of IT Omni andBelgacom, Belgian’s largest telecom company.FoodWorld is the first secure multicompany communi-cations platform focused on traceability, for all compa-nies in the food sector in Belgium. The framework ofthis project was signed in 2002. In 2003, sensitisationand realisation required a lot of work, to make theFoodWorld service package a reality for all links in thefood chain.

Retail & Trade SolutionsRetail Those who are responsible for company facility man-agement will certainly appreciate the value added byGeoMarket. Not only is the customer profile clearlybrought into place, one also gets an insight into wherecustomers live and how far the catchment area stretch-es. Are there any other blind spots? What is the com-petition doing? Store analysis and efficient leaflet distri-bution are also a part of our range of services.

Via location studies, the retailer gets an insight into thepracticality of new subsidiary locations, whereby theimpact on own retail chains (cannibalism effect) can besimulated. It is evident that the pressure from localcompetition is taken into account. The addition of theRetail Estate Score Service whereby the customer getslocation consultancy with actual research in the field,strengthens the position of IT Omni.

Via LoyaltyPlus the retailer has a loyalty card systemthat allows him to efficiently access customer informa-tion in his possession and achieve multiple sales. Herethe competencies of skilled services suppliers, who canoffer the required expertise and many years’ experi-ence, are bundled.

B2B GeoMarket also has things to offer to the business-to-business world. This can range from the tracking ofdealers and sales personnel (sales areas, market poten-tial, competitor activity, market share, market coverageetc.), through the reorganisation of sales areas to prod-uct introduction support.

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Aveve TradingEugeen Meeusstraat 6B-2170 Merksemtel. + 32 3 641 02 70fax + 32 3 641 02 45e-mail: [email protected]: www.avevetrading.be

Avolac NVMechelsesteenweg 30B-1910 Kampenhouttel. + 32 16 61 87 70fax + 32 16 60 98 54e-mail: [email protected]: www.aveve.be/avolac

Belmatrade NVPeperstraat 4AB-3071 Erps-Kwerpstel. + 32 2 255 93 00fax + 32 2 759 99 28e-mail: [email protected]: www.cofabel.be

Central Biochemical LaboratoryEugeen Meeusstraat 6B-2170 Merksemtel. + 32 3 641 02 17fax + 32 3 641 02 45e-mail: [email protected]

Cofabel Peperstraat 4AB-3071 Erps-Kwerpstel. + 32 2 759 40 93fax + 32 2 759 99 28e-mail: [email protected]: www.cofabel.be

Compofert NVMolenweg Kaai 1936B-9120 Kalloe-mail: [email protected]

Covee NV Mechelsesteenweg 30B-1910 Kampenhouttel. + 32 16 61 96 11fax + 32 16 61 96 00e-mail: [email protected]: www.covee.be

Addresses

Aelter NVAmbachtstraat 16B-8820 Torhouttel. + 32 50 22 17 22fax + 32 50 22 17 18e-mail: [email protected]

Alka-LüdersAltenburger Kraftfutterwerk und Getreidehandel GmbHNL Lüders KraftfutterwerkAlte Strasse 28OT CossenD-09328 LunzenauGermanytel + 49 37 38 48 30fax + 49 37 38 48 31 50

Aveve Animal nutritionEugeen Meeusstraat 6B-2170 Merksemtel. + 32 3 641 02 11fax + 32 3 641 02 45e-mail: [email protected]: www.aveve.be/veevoeding

Aveve Dairy products NVKlerkenstraat 92 – 94B-8650 Houthulsttel. + 32 51 51 99 00fax + 32 51 50 22 91e-mail: [email protected]: www.aveve.be/zuivel

Aveve FlourEugeen Meeusstraat 6B-2170 Merksemtel. + 32 3 641 06 50fax + 32 3 641 06 60e-mail: [email protected]: www.soezie.com

Aveve Garden CentresAarschotsesteenweg 84B-3012 Wilseletel. + 32 16 29 82 82fax + 32 16 23 59 60free phone number + 32 800 940 29e-mail: [email protected]: www.avevetuincentrum.be

Aveve GroupMinderbroedersstraat 8B-3000 Leuventel. + 32 16 24 26 26fax + 32 16 24 28 82e-mail: [email protected]: www.aveve.be

Aveve Nederland BV Aarschotsesteenweg 84B-3012 Wilseletel. + 32 16 29 82 82fax + 32 16 23 59 60e-mail: [email protected]: www.avevetuincentrum.be

Aveve Plant feedMinderbroedersstraat 8B-3000 Leuventel. + 32 16 24 27 41/42fax + 32 16 24 27 02e-mail: tk.l&[email protected]

Aveve Plant protectionZepperenweg 257B-3800 St.-Truidentel. + 32 11 69 79 88fax + 32 11 69 79 89e-mail: hpe.l&[email protected]

Aveve SeedsTiensestraat 300B-3400 Landentel. + 32 11 88 01 30fax + 32 11 83 11 03e-mail: hpe.l&[email protected]

Aveve Storage & Distribution WarehouseVaartkaai 25B-2170 Merksemtel. + 32 641 03 93fax + 32 641 03 95

Aveve SuppliesAarschotsesteenweg 84B-3012 Wilseletel. + 32 16 29 82 82fax + 32 16 23 59 60e-mail: [email protected]: www.avevetuincentrum.be

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Customer circlesMinderbroedersstraat 8B-3000 Leuventel. + 32 16 24 27 90fax + 32 16 24 27 08e-mail: [email protected]: www.aveve.be/franchise

Ensysta BVDe Grote Beer 43NL-MR’s HertogenboschThe Netherlandstel. + 31 73 691 19 64fax + 31 73 614 29 64e-mail: [email protected]

Ensysta NV Aarschotsesteenweg 80/1B-3012 Wilsele tel. + 32 16 24 02 11fax + 32 16 24 02 54e-mail: [email protected]: www.ensysta.com

Ensysta Piping Systems Engineering Co., Ltd.No. 86,Yuangyang Road, MinhangShanghai 200245P.R. Chinatel.+ 86 21 64 62 23 04fax + 86 21 64 62 03 49e-mail: [email protected]

Escaut-Silos SARoute Provinciale 12B-7543 Mourcourt (Doornik)tel.+ 32 69 21 00 85fax + 32 21 21 58e-mail: [email protected]

Ets. Brichart SAParc industriel B.P. 15Rue de la Basse Sambre 16 B-5140 Sombreffetel. + 32 71 82 82 82fax + 32 71 82 82 99e-mail: [email protected]

Addresses

Ets. Lebrun SARoute Provinciale 12B-7543 Mourcourt (Tournai)tel. + 32 69 21 00 85fax + 32 69 21 21 58e-mail: [email protected]

Eurocer BV Veilingweg 23NL - 6247 EP GrondsveldThe Netherlands

Fagadis SARue de Villers 34B-4520 Wanzetel. + 32 85 61 62 00fax + 32 85 61 62 10e-mail: [email protected]: www.fagadis.be

Franchise chainMinderbroedersstraat 8B-3000 Leuventel. + 32 16 24 27 90fax + 32 16 24 27 08free phone number + 32 800 940 29e-mail: [email protected]: www.aveve.be/franchise

Frice 2000 NV Mechelsesteenweg 30B-1910 Kampenhouttel. + 32 16 61 96 85fax + 32 16 61 96 03e-mail: [email protected]: www.covee.be

Hermoo Belgium NVZepperenweg 257B-3800 St-Truidentel. + 32 11 68 68 66fax + 32 11 67 12 05e-mail: [email protected]: www.hermoo.com

Horsbeek NVSchotelven 109B-2370 Arendonktel. + 32 14 67 24 61fax + 32 14 67 21 42e-mail: [email protected]: www.spoormans.com

Hortiplan NV Drevendaal 9B-2860 Sint-Katelijne-Wavertel. + 32 15 31 67 02fax + 32 15 31 41 38e-mail: [email protected]: www.hortiplan.com

Huntjens BVVeilingweg 23NL-6247 EP GronsveldThe Netherlandstel. + 31 434 083 633fax + 31 434 081 665e-mail: [email protected]

Innovation managementNew Business DevelopmentMinderbroedersstraat 8B-3000 Leuventel. + 32 16 24 27 35fax + 32 16 24 26 09e-mail: [email protected]

IT Omni NVSteenweg 3B-3540 Herk-de-Stadtel. + 32 13 55 03 30fax + 32 13 55 03 40e-mail: [email protected]: www.itomni.com

J.Van De Vel BVBAWoestijnstraat 27B-2880 Bornemtel. + 32 3 899 61 97fax + 32 3 899 61 98e-mail: [email protected]

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Lissol NVEugeen Meeusstraat 6B-2170 Merkseme-mail: [email protected]

Livagro SAParc industriel B.P. 15Rue de la Basse Sambre 16B-5140 Sombreffetel. + 32 82 82 55fax + 32 82 82 94e-mail: [email protected]

LogisticsAarschotsesteenweg 84B-3012 Wilseletel. + 32 16 29 82 82fax + 32 16 23 59 60e-mail: [email protected]: www.avevetuincentrum.be

Lottin SAHaustrée 36B-4608 Neufchâteau (Dalhem)tel. + 32 376 60 33fax + 32 376 69 24e-mail: [email protected]

Naturello NVMechelsesteenweg 30B-1910 Kampenhouttel. + 32 16 61 96 92fax + 32 16 61 96 07e-mail: [email protected]

Panis NVSchotelven 111B-2370 Arendonktel. + 32 14 67 24 61fax + 32 14 67 21 42e-mail: [email protected]: www.spoormans.com

Q-Bakeries Belgium NVIndustrieterrein Webbekom 4B-3290 Diesttel. + 32 13 33 35 90fax + 32 13 32 26 27e-mail: [email protected]: www.debroodgalerij.be

Sabé SARue de Lorraine 5F-62510 ArquesFrancetel. + 33 321 12 62 00 fax + 33 321 12 62 01e-mail: [email protected]

Safatel BV Eugeen Meeusstraat 6B-2170 Merksemtel. + 32 3 641 06 50fax + 32 3 641 06 60e-mail: [email protected]: www.soezie.com

Scoriethom NVTwee Molensstraat 15B-2440 Geeltel. + 32 14 21 40 14fax + 32 14 21 37 21e-mail: tk.l&[email protected]

Servagri SAZone Industrielle – Tournai-OuestB-7501 Orcqtel. + 32 69 22 74 63fax + 32 69 22 50 40

Silos de la Dendre SCRLRoute Provinciale 12B-7543 Mourcourt (Doornik)tel. + 32 69 21 00 85fax + 32 69 21 21 58e-mail: [email protected]

Silos de la Meuse SARue de la Basse Sambre 16 B-5140 Sombreffetel. + 32 71 82 82 82fax + 32 71 82 82 99e-mail: [email protected]

T&L NVSchotelven 111B-2370 Arendonktel. + 32 14 67 24 61fax + 32 14 67 21 42e-mail: [email protected]: www.spoormans.com

Van de Velde NVSchotelven 111B-2370 Arendonktel. + 32 14 67 24 61fax + 32 14 67 21 42e-mail: [email protected]: www.spoormans.com

Van Hoey NVHaagdam 2AB-9140 Haasdonktel. + 32 3 775 51 68fax + 32 775 04 38e-mail: [email protected]: www.vhoey.com

Voeders Lannoo-Martens NVVaartstraat 32AB-9850 Hansbeke-Neveletel + 32 9 371 53 93fax + 32 9 371 96 54e-mail: [email protected]: www.lannoo-martens.com

Wal.Agri SARue de la Basse-Sambre 16B-5140 Sombreffetel. + 32 71 82 82 82fax + 32 71 82 82 99e-mail: [email protected]

Willem Spoormans NVSchotelven 109B-2370 Arendonktel. + 32 14 67 24 61fax + 32 14 67 21 42e-mail: [email protected]: www.spoormans.com

Addresses

Page 46: Activity Report Aveve Group 2003-2004level,5 at the provincial level and 1 at the national level. 693 board members across the whole country are involved in this management to give

Aveve Group - Minderbroedersstraat 8 - B-3000 Leuven - Belgiumtel. + 32 16 24 26 26 - fax + 32 16 24 28 82 - e-mail: [email protected] - website: www.aveve.be