Ashley Sudney's Design Portfolio

ASHLEY SUDNEY

ONCE UPON A TIME...

Ashley Sudney / Design Portfolio / ashleysudney.com

Senior Portfolio ReviewEvent planning

Working with a team, we created the theme for the annual Senior Portfolio Review attended by over 200 design professionals every year. This year’s theme was a comical recreation of vintage food advertiments labeling our guest as the “secret ingredient” to our success. A Save-the-date email, print and digital invites, website, and environmental graphics were made for the event.

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Ferris State University College of Business Graphic Design Program

Wow, our senior portfolios are well on their way to being ready for your critique! We sure would appreciate if you would block out some time on April 19 between 2pm and 6pm for our Senior Portfolio Review. If for nothing elese, it is an excellent chance to be brutally honest.

Ferris State University Senior Portfolio Review 2012

When? Thursday, April 19, 2012 from 2pm to 6pm

Where?Brass Words Building (Suite 109)648 Monroe Ave NWGrand Rapids, MI 49503

FERRIS STATE UNIVERSITY

Senior Portfolio Review / Print Invite / 3

Print Invite

WOW!

Now that’s

an invite!


Website

Where directions, event info, contact information, and a bit of our style could be found.

full image of website

Senior Portfolio Review / Print / 5

“100% Pure honesty”

FRESH!

BRYCE Driesenga

“Fresh!”

–ALL NATURAL–

JohnnyVestevich

“Gee Wilikers!”

Nametags Posters


At the event

Senior Portfolio Review / Event Photos / 7


Skullcandy Best Buddies PackagingPackage design

Following the fame of paper craf t and graf f i t i, I created four characters to personify the dif ferent ear bud colors offered by the line, and bring attitude to a brand that is heavily influenced by street culture. The way the ear buds protrude from the side of the box not only advertises the product, but also creates the illusion that the character is wearing them.

BEST BUDDIES

Your new

best friend

s. Best B

udd

ies earb

ud

s drive killer so

un

d in

to yo

u

head ho

le and leave yo

u beg

ging

for

mo

re. U

niq

ue

, stylish, a

nd

oo

zing

w

ith attitude; these b

udd

ies will have

your b

ack in any situation!

TECH SPECSC

olorP

op P

ink

11mm

Sp

eaker Diam

eter

20-20k Hz

Frequency

TPE

Cab

le Type

1.3mC

able Length

3.5mm

P

lug Type

WO

RN IN

EAR | 2 GEL SIZES

ww

w.skullcandy.com

Skullcandy / Packaging / 9


White Pine Trail / Trail PalsBranding, educational device

The Trail Pals are a group of native Michigan animals that were created to help connect children with the White Pine Trail and to get them excited about the outdoors. They appear in maps, on their own website, and in a variety of other applications for the trail to create a learning environment for kids, and a way to actively engage them with the trail.

White Pine Trail / Trail Pals / 11

Trail Pals Website

A place kids can go to learn abou t M i ch i gan w i l d l i f e . Including games featuring the Trail Pals, nature crafts, and downloadable activities.

Trail Pals Field Journal

A kid version of the White Pine Trail map where they can record their experience and learn about the trail and nature on it.

Apparel

N

GRAND RAPIDS

CADILLAC

BIG RAPIDS

ROCKFORD

REED CITY

The little Muskeegon River Dam is located in Morley

MORLEY

Manistee National Forest is here

Come explore this state park

Let’s go camping and fishing in Rockford

SWIMMING

PARK

TRAIL PAL FACTS

UNPAVED TRAIL

PAVED TRAIL


White Pine Trail / EnvironmentalEnvironmental structures

Along with a new identity, a series of kiosks, benches, and directional signs were made for the trail and adjacent parks to bring unity and a sense of connectivity to the trail that spans from Grand Rapids to Cadillac in Western Michigan. These environemtal pieces were made with natural matterials in order not to distract from the scenery.

165”216”

60”

115”155”

20”

35”

120”100”

7”

24”

50”

17”

12”

60” Diameter Plexiglass windowwith etching PMS 7690

White Pine Trail / Environmental / 13

135”200”

170”

60”

75” 5”

120”100”

Trex wood: Acorn5”

60” Diameter Plexiglass windowwith etching PMS 7690

120”100”

30”

25”

60”

Optional LED lights on the interior ofplexiglass powered by solar panels


President’s Holiday CardEvent planning

Ferris State University has been called home by a variety of dif ferent people throughout the years. In order to reconnect with this extended family a mark was made from five birds that formed together to make a snowflake shape, symbolizing the leaving of an area, but continuing to be a par t of that community. This symbol was incorporated into a printed card, electronic experience, and the holiday party that followed.

The Symbol

To establish depth, the logo has three levels. The first level is the complete symbol that forms a snowflake. This can then be broken down into five birds that create the logo. Finally, in its complete form, the white space creates five hearts and a star.

Holidcay Card / Applications / 15

Holiday Card Invite Holiday Party


Mattel Corporate ResponsibilityPrint book, website, and digital application

The hard work and dedication of companies that strive to be sustainable should be shared with the world. This Consumer Responsibility Report showcases the philanthropy efforts of the Mattel Corporation and their commitment to sustainability in 2010. Information is presented in a fun and comprehensible manner that follows the company’s morals of Play.

Project name / 17


Website

Displays the information from the print report digitally in a fun and interactive manner.

Mattel CRR / Digital Applications / 19

MATTEL MOBILE APP

The Mattel mobile app, Toy Talk, works in three ways: Toy Recall, What’s New?, and Daily Play.

TOY RECALL

In the Toy Recall sect ion, parents can f ind up -to -date information on toy recalls and are put in contact with Mattel customer service.

WHAT’S NEW?

Keep up with the Mattel company and the changes that are being made there. From new toy releases to corporate happenings.

DAILY PLAY

Play is extremely important for both kids and adults. Take some time out of every day and play. Daily Play presents you with a new way to play every day!

Beyond the Stars / Star JarKeepsake and educational experience

The Star Jar contains strips of paper cut from pictures of stars taken by the Hubble Space Telescope. On the reserves side of these strips informational facts are displayed in order to teach people about the stars they observe from far away. A spiritual connection is then established as an origami star is formed from this strip of paper and placed in the jar using the instructions found in the booklet attached to the jar. This project establishes a connection between the scient i f ic aspects of stars and the spir i tual connect ions humanity has formed with them.


Beyond the Stars / Star Jar / 21

Sharks: Low Rez, High RiskDigital kiosk and educational experience

Global Warming is having strange effects on sharks. Where most marine life is suffering from the oceanic changes the Sharks are enjoying a brief period of new territory to explore, and interesting opportunities for expansion. The user is taken through three games to explain these phenomena with Pac-Man inspired game play and 8-bit graphics.

Duh.

Are you my sister?

Menu

STAGE

1/4TIME

Pellets

0:04

5/100

Are you mY SISTER?

AWesome! Let's make out.

UM... no?

YOU ARE HERE

BABES

They Meat

They Meat follows the journey of the Australian Gray Nurse Shark who may have the rare oppor tunity to travel through the rapidly warming Bass Strait in Australia and re -unite with another Gray Nurse population; ul t imately allowing them to procreate and increase the species chances of survival.

THEY

MEAT

Project name / 24

BEACH

Wow man it feels like the temp is

OVER 9000in here. Lets go to the beach!

Though it may not seem

like very much, even the

slightest change in an

environment can make some

water uninhabitable for

many marine creatures.

Due to the ocean changes,

many species have had to

l e a v e t h e i r h o m e s i n

search for more suitable

water conditions.

The s a m e g o e s for sharks

who have had to leave their

homes to f o l l o w their

food and to find better

living conditions.

Sometimes these new areas

a r e c l o s e t o h u m a n

i n h a b i t e d b e a c h e s . . .

Aw c'mon baby!

I ain't gonna

eat ya!

Beach BBQ

Beach BBQ follows sharks as they leave their now too-hot territory in search of cooler waters, which, in some cases, can mean human occupied beaches.

Sharks / Frozen Dinner / 25

Frozen Dinner

Frozen Dinner, explores the warming of Antarctic waters, and the effect sharks will have on waters that have not seen predators of their likes in nearly 40 million years.

FROZENDINNER

ANTARTICAA PREDATOR SMORGASBORD

ALL YOU CAN EAT!

Smorgasbord you say?

Sea LIONs

Species Threatened by SHarks

THE MENU


2nd Cycle Brand ManualRe-brand, print manual, website, and mobile app

An important part of the shop are the bike maintenance classes they hold on a regular basis, and their belief that people should take pride in what they own. To emphasize this unique quality, I built the brand in a vintage, 19th century style to call back to a time when people valued the things they owned and repaired whatever they could. The use of woodcut imagery and strong text blocks helped send a power ful message about recycling and the good that can come from maintaining and using a bike as a mode of transportation, while giving the brand a unique personality and class that one wouldn’t expect from a used bike shop.

BIKES!PRE-LOVED

Fast bikes, slow bi kes, big bikes, ta ll bikes, kids bikes, m e n s b i k e s , y e l l o w b i k e s , b r o k e n b i k e s , v i n t a g ebi kes, t wo -wheeled bi kes, t h ree -wheeled bi kes, blue bikes, fi xed speed bikes, mountain bikes, we’ll take them all!

��

��

��

Bike Broken?Well then

FIX ITat our place!

bik

es

ar

e s

ex

y!

BR

EA

KIN

G N

EW

S:

If you don’t have a bike, come on down WE HAVE BIKES

(Duh)and we want you to have one too!

WO

W!

P

N O G A SNEEDED!These babies r un off of pure fat! Just think of the money y o u w i l l h a v e t o buy new clothes for your hot biker bod! Oh la la! Your ex is going to be missing you! But you won’t even care because you have buns of steel now thanks to the greatest inven-tion known to man.

� eBicycle

j BRILLIAN

T!

FREE BIKES...for ou r volu nteers who ded icate t hei r precious time and effort to help our cause.

✁

REDEEM AT:

300 12th streetBenton Harbor

M I , 4 9 0 2 2

F FThink of bicycles as rideable art that can just about save the world.-Grant Peterson

“ ”WE

BIKES❤

I WANT TO RIDE MY BICYCLE. I WANT TO RIDE MY BIKE.

©

2nd Cycle / Logo / 27

Once upon a time...Pe o p l e f i x e d t h i n g s w h e n t h e y b r o k e . T h i n g s w e r e b u i l t t o l a s t d e c a d e s , a n d w e r e w e l l c r a f t e d . W h a t h a p p e n e d ? A t 2 N D C YC L E w e b e l i e v e i n t h e g o o d o l ’ a r t o f f i x i n g t h i n g s w h e n t h e y br e a k . B r o k e n b i k e? C o m e o n d ow n a n d ou r f r i e n d l y volu nt e e r s w i l l t e a c h you t o f i x you r bi k e a n d b e t t e r c a r e for i t , b e c a u s e b i k e s a r e m a n’s r e a l b e s t f r i e n d .

M I L E S P ER GA L L ON: infinite

What goes aroundcomes around

WE

SE

LL

PR

E-L

OV

ED

BIK

ES

!

❤

A smart fellow does not throw a w a y p e r fe c t l y g o o d i t e m s when he tires of them! Don’t throw your bike out, donate it! Chances are someone will love your bike just as much as you did. Plus, you’ll be helping out mot her ea r t h by r ecyc l i ng !

THIS

IS A

SMA

RT F

ELLO

W!

Ceci n est pas une bike

% %

This is a... weight- loss device, so lu t ion to gas, bes t f r iend, means of transport, chick-mag-net, space ship, and a cure.(We could go on but you get it)

300 12th streetBenton Harbor

M I , 4 9 0 2 22 6 9 . 9 8 5 . 3 5 0 9w w w . 2 n d c y c l e . c o m

DID YOU KNOW:The term “bicycle” originated

i n F r a n c e i n 18 6 0 .

q

BIKE BROKEN?

Need a bike?

L e a r n t o f i x i t a t o u r s h o p !

We g i ve b i k e s t o vo l u n t e e r s !

c

Ê


N O V. 2 , 2 011Stacey Thomas

3386 Song Bird Ln.

Benton Harbor, MI

Mrs. Thomas,

We here at 2nd Cycle love bikes and are excited that you do too! I t ’s thanks to volunteers like

you that our non-profit is ab le to continue restoring bikes and promoting bike culture in the

Benton Harbor area. As an organization we str ive to keep bikes out of dumpster and get them

back into the hands of people who can sti l l get some life out of them. We also promote bike

maintenance and safet y by of fering classes, completely ran by volunteers.

I t isn’t of ten we get such a generous donation and so we would like to thank you. Your contri -

but ion of both t ime and money to our cause wil l help us stock our shelves with new par ts so

we can restore bikes that donated to us to be resold. We would also like to thank you for the

priceless knowledge you shared at our programs and with our staf f.

So thank you for believing in us, and keep riding!

Sincerely,

Mary Smith

Vice President

300 12th StreetBenton Harbor

M I , 4 9 0 2 2269.985.3509w w w . 2 n d c y c l e . c o m

Nathan Smith

3321 Summer Rd.

St. Joseph MI, 49085

300 12th Street

Benton Harbor MI, 49022

300 12th Street Benton Harbor MI, 49022

Stationary System

†We are known to some a s ¢

Bike PeopleTHE ROADS CALL OUR NAMES, PAVED OR NATUR AL, WE SHALL NOT STOP TILL WE'VE RIDDEN THEM ALL.

FOR WE COME IN MANY STYLES

Fixie10SPEED%

$

-MOUNTAINPenny-Farthing-

BUT DEEP DOWN WE ARE ALL THE SAME.

RESPECTTHE BIKEM Y S ON , A N D

THE BIKEW IL L IN T UR N

RESPECTYOU

Poster Series


Mobile Application

Consists of a Quick Fix bike maintnance guide, a bike culture event calendar, and an accident report page where information can be stored in case of a bike accident.

2nd Cycle / Website / 31

Website

2nd Cycle / Brand Manual / 33

THANK YOU!

...AND THEN SHE GOT THE JOB.

Documents

Ashley Sudney's Design Portfolio