Ashley Reid Portfolio 2013

514.862.6759

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905.928.5759

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ALDO ss 2012 - uLtrA cOnservAtive

Campaign creative development, management and production of the ALDO Ultra Conservative campaign based on Corporate seasonal concepts and brand alignment for sensitive regions in the Middle East (Saudi Arabia & Kuwait).

Art Director - Reanna Evoy | Photographer - Luis Albequerque



Art Director - Reanna Evoy | Photographer - Luis Albequerque

ALDO fw 2012 - uLtrA cOnservAtive


Photographer - Luis Albequerque

ALDO rAmADAn 2012 - uLtrA cOnservAtive

In-store creative development, management and production of the ALDO Ultra Conservative campaign based on Corporate seasonal concepts and brand alignment for sensitive regions in the Middle East (Saudi Arabia & Kuwait).





ALDO in-stOre ss 2013 - uLtrA cOnservAtive



ALDO fw 2013 - uLtrA cOnservAtive



ALDO in-stOre fw 2013 - uLtrA cOnservAtive


Photographer - Luis Albequerque | Illustration - Cecilia Carlstedt

ALDO BiLLBOArDs - DuBAi, uAe

Seasonal branding for billboard in Dubai on main Dnata highway. Fall/Winter 2010, Fall/Winter 2011 and Spring/Summer 2013.

Original Campaign Creative - MP Creative

ALDO BiLLBOArDs - DuBAi, uAe

Seasonal branding for billboard in Dubai on the Sharjah Bridge and Sheikh Zayed Road. Spring/Summer 2010, Spring/Summer and Fall/Winter 2012.


ALDO Bus & trAm BrAnDing - wien, AustriA

Seasonal branded bus and tram in Wien Austria circulated for two months. Fall/Winter 2012 - Received Austria’s Transport media Award for October 2012.

Original Campaign Creative - MP Creative | Art Direction - Reanna Evoy

ALDO interActive trAnsit sheLters - teL Aviv, isrAeL

Seasonal branding and product display in Tel Aviv, activated in five shelters over the city and accompanied by 150 stand alone ads. Spring/Summer & Fall/Winter 2011, and Spring/Summer 2012.


JCD Tel Aviv Showcase 7

16

ALDO in-mALL DispLAy winDOw - DuBAi, uAe

Concept, creation, and production in collaboration with our franchise team of a seasonal branded window space in one of the largest malls in the city of Dubai. Spring/Summer 2011.


ALDO in-mALL DispLAy winDOw - DuBAi, uAe

Concept, creation, and production in collaboration with our franchise team of a seasonal branded window space in one of the largest malls in the city of Dubai. Spring/Summer 2012.


ALDO miD-seAsOn sALe in-stOre ActivAtiOn - frAnce

In-store activation of windows for soft promotion during Mid-Season Sale period with a nod to the main campaign concepts. March 2012.

Included window decal, and signage.

ALDO rAmADAn in-stOre ActivAtiOn - miDDLe eAst

In-store celebration and recognition of Ramadan with a nod to the main campaign concepts for the season in the Middle Eastern regions. September 2011.

Included window decal, signage & promotional voucher.

ALDO rAmADAn in-stOre ActivAtiOn - miDDLe eAst

In-store celebration and recognition of Ramadan with a nod to the main campaign concepts for the season in the Middle Eastern regions. July 2013.

Included window decal, signage & promotional voucher.

Project: SS13 - Ramadan & EidDate: May 31, 2013

event cOLLAterAL - itALy ss 2013Boxstuffer given out previous to the event as well as a promotional coupon provided in the event lootbag and a branded card with information to collect photos from the event on facebook. May 2013.

Illustration on Coupon - Malika Favre | Original Campaign Creative - MP Creative

regiOnAL hAnDOut - fw 2013Seasonal collateral given out instore to increase brand awareness and highlight product in regions where there is limited exposure. August 2013.


GET THE LOOK

MUST-HAVES OF THE SEASON

DERBY BOOT

A workman like boot in weather-worn leather can take your weekday look from Ryan Reyn-olds to Ryan Gosling. Or, lace up and kick the laziest weekend outfit into high-gear style.

FOR HIM

FOR HER

HIDDEN WEDGE ENGINEER

Ladies, this is your new secret weapon - a bold step up from the classic bikerbabe boot. Now, it’s got a hidden wedge - for special leg-lengthening power - and an all-weather sole, so ain’t nothing gonna break your stride.

DESERT BOOT

Our go-to, go-anywhere desert boot is a new classic. Spice it up with this wardrobe staple for anyone this fall.

PLIMSOLL SNEAKERS

Trade summer soles for a more sophisticated cool-weather look. In grey or black leather, these minimalist sneakers are boss enough to wear with a tux.

POINTY PUMP

Softer than a stiletto, more classic than a platform, a pair of single-soled block heels can pump up almost any uniform. Suede adds subtle, sexy texture to any fall uniform, from your favorite tee and jeans to a killer skirt suit.

ANKLE BOOT

Turn that model-off-duty look way up with these edgy booties. When a sleek, minimal sil-houette meets a bold block heel like this, we call it: dynamite. In other words, an extremely essential (and fabulous) item for any fall wardrobe update.

AT EVERY STEPNo look is complete without the final touch of the perfect shoes and accessories.

WHEN IT COMES TO COMPLETING A LOOK ALDO IS TRUSTED WORLDWIDE TO BRING YOU THE BEST IN FASHION FOOTWEAR AND ACCESSORIES AT AN ACCESSIBLE PRICE.

ALDO shoes, handbags and accessories are young in spirit, urban in mindset, and on the cutting edge of international style. The transformative and elevating possibilities of fashion, design, product and experience fuel its spirit, season after season.

FROM A DESIGN SKETCHTO OUR STORE

GET TO KNOW ALDO

FOR EVERY OCCASIONWhether you want to be on trend, ahead of it, or start one, ALDO has the style and product. At the heart of the ALDO design process is a deep-dive analysis and understanding of the clothing that will be trending. Paying close attention to how each garment will be styled to match, mis-match, or make a statement with the product is essential to the ALDO design philosophy.

WHETHER YOU DRESS FROM THE HEAD DOWN OR FEET UP, THANKS TO THE ALDO DESIGN PROCESS BRINGING AN OUTFIT TO LIFE IS AS SIMPLE AS STEPPING OUT THE FRONT DOOR. WE’VE GOT YOUR FASHION WARDROBE CHECKLIST COVERED.

HIGH-QUALITY

FASHION-FORWARD

UNIQUE

ACCESSIBLE

GLOBALLY & RESPONSIBLY SOURCED

OUR PRODUCT PROMISE TO YOU:

Phot

ogra

phed

by F

rede

ric B

ouch

ard

FW13 CAMPAIGN

The FW13 campaign introduces a bold new spin on the ALDO world, courtesy of photo provocateur Terry Richardson and a stunning group of models including Ming Xi, Lily Donaldson, Jourdan Dunn, Anais Pouliot, Jessica Stam, Florian Van Bael and Mathias Lauridsen.

Stripped down to the essentials - pure white backgrounds, all-black-styling, models seemingly floating in space, and beautiful product that stands out loud and proud.

GIVE ME ALDO IS A DEMAND, A DESIRE, A RALLYING CRY - IT’S A DECLARATION OF EFFORTLESS STYLE FOR EVERYONE. WHETHER YOUR STYLE IS METAL, PUNK OR GLAM, GIVE ME ALDO DELIVERS.

ALDO

NEW

SFW

13 S

TYLE

GUI

DE

FA S H I O N I S N O L O N G E R A

C O M M A N D M E N T, I T ’ S A

C O L L A B O R AT I O N .

T h r o u g h R I S E , A L D O s u p p o r t s , p r o m o t e s a n d

c e l e b r a t e s d a r i n g t a l e n t

i n t h e f a s h i o n c o m m u n i t y .

A POP OF PREENFALL WINTER 2013

PREEN X ALDO RISE

RISE Collaborations move from fashion week’s elevated catwalks to the streets where style innovates. This season, London sweethearts Justin Thronton and Thea Bregazzi of PREEN have collaborated with ALDO RISE.

The collection reflects the design-duo’s signature blend of progressive modernity and quiet luxury. Styles are available in select ALDO stores.

Photographed by Jason Lloyd-Evans for ALDO RISE

ELFEA

FADEE

FANNI FANNI

ELFEA

FADEE

DESIGNERS JUSTIN THORNTON & THEA BREGAZZI

ALDO internAtiOnAL vip pAckAge Generic instore signage, informational items and loyalty card.

ALDO grOup - cOrpOrAte hOLiDAy cArD

Holiday card sent out to all corporate contacts and suppliers for 2010. Based on the theme of Shiny little things. December 2010.

This holiday season, our thoughts turn gratefully to those who have made our success possible. It is in this spirit, we say thank you and best wishes for the holidays and a happy New Year.

The Aldo Groupe

ALDO_2010_Christmas_Greeting Card_Ashley.indd 3 10-11-22 10:49 AM

ALDO_2010_Christmas_Greeting Card_Ashley.indd 1 10-11-22 10:49 AM

514.862.6759

[email protected]


905.928.5759

[email protected]


Documents

Ashley Reid Portfolio 2013