Curran ad.analysis2 avon.walk.pp

  • View
    614

  • Download
    3

Embed Size (px)

DESCRIPTION

 

Text of Curran ad.analysis2 avon.walk.pp

  • 1. THE MORE OFUS WHO WALKTHE MORE OF US SURVIVE

2. What is the AVON Walk forBreast Cancer?The Avon Walk for Breast Cancer is a national series of8 39-mile weekend fundraising events launched in2003 by the Avon Foundation, founded in 1992.The Avon Walk for Breast Cancer event series is aproject of the Avon Foundation for Women and is notaffiliated with any other breast cancer organizationsor programs such as Susan G. Komen for theCure, American Cancer Society, or Breast CancerResearch Foundation. 3. APRIL 20th 21st, 2013 4. MAY 4th 5th, 2013 5. MAY 18th 19th, 2013 6. JUNE 1st 2nd, 2013 7. SEPTEMBER 28th 29th, 2013 8. SEPTEMBER 28th 29th, 2013 9. OCTOBER 20th 21st, 2013 10. SEPTEMBER 28th 29th, 2013 11. WHO IS THE TARGETAUDIENCE?WomenMenChildrenFamiliesANYONE TOUCHED BY BREAST CANCER/ CANCER IN GENERAL 12. ADVERTISING:CREATIVE STRATEGIES Plain Folk Testimonials Bandwagon Emotional Words/Dramatic Emotion OctoberBreast Cancer Awareness Month 13. PLAIN FOLK 14. TESTIMONIALS: REESE WITHERSPOON 15. TESTIMONIALS: MCDREAMY 16. TESTIMONIALS: FERGIESUPPORTING LOVELY LADY LUMPS 17. BANDWAGON 18. EMOTIONAL WORDS OR DRAMATIC EMOTION 19. CORPORATESPONSOR #1 20. CORPORATESPONSOR #2 21. CORPORATESPONSOR #3 22. A Little ExtraHelpOctober isbreast cancerawarenessmonthSports teamspromote itRaises overallawareness forthe cause 23. What is therationale behindpromoting theevent?Fight cancerRaise awarenessFind a cure 24. Is the event asuccess?YES!8 Cities aroundthe countryBeen goingstrong since 2003 25. CONCLUSIONAVON runs a creative event promotionpackage to make its event a successTheir ads are creative and emotional toraise awareness and funds for breastcancer researchSponsors who believe in the cause:Reebok, Otterbox, & Orion Trading 26. WORKS CITED www.avonwalk.org www.otterbox.com www.reebok.com www.oriontradingworldwide.com