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8/16/2019 CURS 4.Anul 3.IE.ppt
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BUSINESS COMMUNICATION
3rd year/ IE – Course 4
8/16/2019 CURS 4.Anul 3.IE.ppt
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Business Ethics and Communication
1. What is “ethics” and “business ethics”?
2. Unethical behaior in business3. !an"ua"e and discri#ination
4. Ethical dile##as
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1. What is “ethics” and “business
ethics”?
Ethics – learning what is right or wrong, and then
doing the right thing – alues – #oral alues –
res$ect% honesty% &airness% res$onsibility 'state#ents
around ho( these alues are a$$lied are called
#oral or ethical $rinci$les)*
Business ethics – knowing what is right or
wrong in the workplace and doing what is rightin regard to effects of products / services and in
relationships with the stakeholders;
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Codes o& ethics
Ethics co##ittees
+olicies and $rocedures
Ethics trainin"
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,alues
- onesty
- ruth
- 0airness- Inte"rity
the only (ay to succeed in business
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ain" decisions based on the needs o&
e#$loyees% custo#ers% staeholders and theco##unity re5uires a "ood leader.
What do good leaders do in order to achieve
ethical standards?
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On-the-jo ethical conflicts
- !onflict of interest
- "o#alt# vs$ %ruth
- &onest# vs$ 'ntegrit# - Whistlelowing
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. Unethica! Beha"iou# in Business
Whist!eb!o$in% is the ter# used to de&ine an
e#$loyee6s decision to disclose in&or#ation to an
authority &i"ure 'boss% #edia% "oern#ent o&&icial)*
7u#$in" o& to8ic (aste
,iolatin" la(s about hirin" and &irin"
,iolatin" la(s about (or$lace sa&ety ,iolatin" health la(s (hich lead to docu#ented
illness and een death
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When should an e#$loyee blo( the (histle?
When should he/she ee$ 5uiet?9uidelines &or (histleblo(in":
- a"nitude o& conse5uences
- +robability o& e&&ect- e#$oral i##ediacy
- Concentration o& e&&ort
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Corru$tion
;ribery Industrial es$iona"e
;lac#aret sales
Creatie accountin"7iscri#ination
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&. 'an%ua%e (isc#imination
(irect discri)ination – is treatin" one
$erson less &aourably than another becauseo& $articular attributes: race% colour% se8%
se8ual $re&erences% a"e% disability% #edical
record% #arital status% $re"nancy% &a#ily
res$onsibilities% cri#inal record% trade unionactiity% $olitical o$inion% reli"ion% social
ori"in% etc.
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'ndirect discri)ination – is treatin"
eeryone the sa#e but in a (ay that ends u$bein" un&air to a s$eci&ic "rou$ o& $eo$le.
'(hen the desi"n o& a (or$lace $reents a
$erson (ith a disability &ro# accessin" the
e5ui$#ent needed to do the
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'an%ua%e and a%e) ne"atie attitudesto(ards older $eo$le (ho are o&ten seen asbein" ri"id in their ie(s% unable to learn ne(thin"s*
attitudes to(ards a"e
are conditioned by the ra$id technolo"icalchan"es tain" $lace in our society '$eo$le$ast the a"e o& 4= are dee#ed to be nolon"er e#$loyable)*
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'an%ua%e and cu!tu#a! di"e#sit*)
racis#
>tereoty$in" in s$eain" and (ritin" – #eans attributin"$articular characteristics 'te#$era#ent% acade#ic $otential%lin"uistic abilities% cultural $ractices – to all #e#bers o& anassu#ed "rou$):
Coloured – alludes s$eci&ically to sin colour
n alternatie a$$roach (ould be to e#$hasi@e "eo"ra$hicalori"in or cultural bac"round and use ter#s as Afro-Caribbean%or o& South Asian ori"in or o& African ori"in.
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'an%ua%e and disabi!it*) (hen s$eain"
or (ritin" to or about $eo$le (ith disabilities%$ositie attributes are all too o&ten
oerlooed.
Handicapped, mentally deficient, slow learner
A wheelchair user is not con&ined to or bound totheir (heelchair% it is an aid to their #obility
and &reedo#.
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'an%ua%e and %ende#) the socalled
"eneric ter#s he and man 'alon" (ith menand +man) are still heard and read across a
ran"e o& (or$lace settin"s: all businessmen
Alternatives are aailable: ,eo,!e or human
bein%s instead o& man or the* instead o&"eneric he.
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-. Ethica! (i!emmas
What $ou!d *ou do???
custo#er ased &or a $roduct &ro# our
co#$any today. &ter tellin" hi# our $rice% hesaid he couldn6t a&&ord it. I no( he could "et
it chea$er &ro# a co#$etitor. >hould I tell hi#
about the co#$etitor – or let hi# "o (ithout
"ettin" (hat he needs? What should I do?
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&ello( e#$loyee told #e that he $lans to
5uit the co#$any in t(o #onths and start ane(
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Aou (or in the 5uality control diision o& a
co#$any. Aou hae re