Facebook and Twitter 101: What Every Marketer Should Know About the Most Popular Social Media Sites

8/14/2019 Facebook and Twitter 101: What Every Marketer Should Know About the Most Popular Social Media Sites

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Think Innovation © 2009 Regalix Inc. Confidential, All Rights Reserved

Fa ceboo k and Twit ter 101 :

What Every Marketer Should Know About theMost Popu la r Soc ia l Me dia Site s

REGALIX INC

www.regalix.com2600 E. Bayshore Road, Palo Alto, CA 94303

[email protected] | 1-888-REGALIX

Palo Alto | Bangalore | Chandigarh | New Delhi

http://www.regalix.com/






Brendan Farnell

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Strategy Director at Regalix

Extensive experience in digital marketing

Managed creative and strategic teams at global

agencies Ogilvy, and Hill & Knowlton

Worked with companies like Hewlett-Packard,Sprint and Covad

Has written and spoken on the importance of innovative digital marketing




Agenda

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Changing Face of Media

Facebook and Twitter Basics

Case Studies and Best Practices

Question and Answer Session

Conclusion




Facebook & Twitter TrafficTrend

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Mass Media Consumption andCommunication

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One-to-ManyInteractiveCommunication

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Real-Time

Easy Access

Low Cost




What is One-to-ManyCommunication?

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Personal

Direct

Viral

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Facebook Fan Page Basics

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Your Wall

Fans

VideosS

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Twitter Overview

Feed Similar to

FB Wall

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Summary of Following/Followers

Number of Tweets

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Twitter Overview

Conversational Educational

Calls to Action

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Summary

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Have a Plan and Think Long-Term

Start Small, You Can Always Add to YourPages/Profiles

Customize the Experience Where Possible

Connect the Platforms and Be Consistent

Don’t Just Post, Interact

Always Remember the Goal of One-to-Many




Complete 21 slides of Presentationcontains following topics

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Facebook & Twitter Traffic Trend

Mass Media Consumption and Communication What is One-to-Many Communication?

Facebook Fan Page Basics

Facebook Fan Page Customization

Facebook Applications

Simple or Complex Applications

Twitter Overview

Twitter Lingo

The Science of Tweeting

Facebook Case Study

Twitter Case Study

Facebook and Twitter – There’s Much More

Please visit for complete 40 min free webinar Video at

http://www.regalix.com/index.php/twitter-and-facebook-marke

http://www.regalix.com/index.php/twitter-and-facebook-marketing





About Regalix

Full-Service: Digital Marketing & Technology

Talent: Leadership, Advisory, 150+ Team

Customers: Fortune 500 and Venture-Backed

Verticals: Retail, Hi-Tech., Finance, Healthcare

Global: HQ in Silicon Valley, 4 Offices

Recognition:

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Fo r co mp let e 21 s li de pr esen tat ion an d t o down loadvid eo V is it us at


For more Webinars-

http://www.regalix.com/index.php/insight/webcastsTo know about us -

www.reg alix.com

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http://www.regalix.com/index.php/insight/webcasts









If you have any questions about social media, Twitter,Facebook, and digital marketing, please contactBrendan Farnell: [email protected]

Regalix Social Media JumpStart Plan

Serv ice Conta ct

Our marketing practitioners will analyze yourcurrent marketing program and businessmodel, and give you a comprehensive socialmedia strategy tailored to your specific needs – The plan will include objective, tactics andoutcome expected.

Please contact:Namrata Kumar

[email protected]

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Facebook and Twitter 101: What Every Marketer Should Know About the Most Popular Social Media Sites