Home4Investment Seller's Guide

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Seller's Guide

Text of Home4Investment Seller's Guide

  • Sellers GuideSellers GuideSellers GuideSellers Guide

  • PH: 877-512-5773 | www.Home4Investment.com 2

    SELLERS GUIDE

    Table of Contents

    HOME4INVESTMENT TEAM ......................................................................................... 3 REALTOR Partners................................................................................................................... 3

    Operations Team ........................................................................................................................ 3

    SELLING WITH THE HOME4INVESTMENT TEAM ........................................................... 4 Team Members ........................................................................................................................... 4

    About the Home4Investment Team........................................................................................... 5

    Sales Statistics and Industry Averages.................................................................................... 6

    10 Reasons to list with the Home4Investment Team .............................................................. 7

    THE SELLING PROCESS........................................................................................... 10 Pre-Listing Activities by Agent ............................................................................................... 10

    Marketing Activities by Team.................................................................................................. 11

    Listing and Web Marketing...................................................................................................... 12

    Property Marketing Plan and Timeline ................................................................................... 16

    When the Offer Comes In......................................................................................................... 17

    Closing Activities After an Offer ............................................................................................. 18

    Property Selling Process Diagram.......................................................................................... 19

    PRICING YOUR PROPERTY ....................................................................................... 20 Factors That Affect the Value of Your property..................................................................... 20

    Factors That Do Not Affect the Value of Your property ........................................................ 20

    Dangers of Overpricing............................................................................................................ 21

    PREPARING TO SELL YOUR PROPERTY .................................................................... 22 Broaden the Appeal of Your Property .................................................................................... 22

    Less Is Definitely More............................................................................................................. 22

    24 Simple Things to Make Your Property More Marketable.................................................. 23

    CLOSING PHASES DIAGRAM .................................................................................... 24

    CONTACT ................................................................................................................ 25

  • PH: 877.512.5773 | www.Home4Investment.com 3

    HOME4INVESTMENT TEAM

    Jillene Snell Team Manager

    Manages team production, bookkeeping and marketing. Reviews pending contracts and reminds agents/sellers of their deadlines. Communicates with sellers when agent is not available.

    Ben Kinney CEOOwner

    Imparts knowledge and ensures each agent is well qualified to handle your real estate transaction. Assists in contract negotiations and broker issues. Is always available to answer questions.

    Michaelle Crovisier

    South Team Leader Team brokerResponsible for coaching, negotiating, hiring, and using her over 20 years of experience to lead our south team members

    Kathryn Gilbert

    South Manager

    Over 10 years in the businessKathryn is a experienced 3rd eye to review contracts, handle any questions, negotiate, and assist our agents with training and support.

    Janel Warrington

    Administation

    Processes listings to make certain your property is marketed in all the places our team has to offer as well as create the virtual tour and compile reports to update you on your listing.

    Alex Larson

    Webmaster

    Creates and maintains over 200 websites so that your property can get the best internet exposure possible.

    HOME4INVESTMET REALTOR Partners

    Our REALTOR Partners are by far the best in the business. Some of the local press our Ben Kinney & our real estate team has received this last year:

    The team is recognized by RIS Media as a power team in the United States.

    Recipient of 2008 Realtor of the year & 2008 Realtor of the Quarter

    Featured in the national real estate publication Realtor Magazine for receiving the prestigious national 30 under 30 annual award for top entrepreneurial realtors who are succeeding in the toughest of markets.

    JD Merris - Elected as President of WC association of realtors & Ben Kinney elected on the Realtor board of directors

    What does that mean for you? A lot of experience on your side of the negotiations in your real estate transaction. Experience alone is not enough to be successful. The entire team is dedicated to continuing education through both real estate seminars and regular in-house training. In addition, the team has earned multiple designations by studying the laws and practices of the real estate industry.

    All agents stay on top of the local market by viewing and comparing properties on a daily basis. They also continually study and research industry trends to determine what the market may hold in the future. There is simply no better qualified nor better prepared team of residential real estate specialists in town!

    Home4Investment Operations Team

    With many years of experience in real estate, the team of managers assisting in the sale of your property is among the best! Countless details need special attention during a real estate transaction. Realistically, no one person can be effective in all areas of real estate, including market research, negotiating, marketing, graphic design, copywriting, and transaction details.

    Our teams specialized managers focus solely on each phase of the real estate transaction and strive to be the best in the business at what they do. During the sale or purchase of your property, expect to be in touch with these dedicated professionals as they handle all aspects of the transaction.

  • PH: 877.512.5773 | www.Home4Investment.com 5

    MORE ABOUT THE HOME4INVESTMENT TEAM

    One of the most productive real estate teams in Washington. The media has started to get word of our success: Realtor Magazine: Featured as Realtor Magazines top 30 under 30 agents nationwide. RIS Media Power Team Report: Featured as one the United States top Power Teams. SHIFT Book by Gary Keller: Featured multiple times as mega real estate agent. Realtor Association: Realtor of the Quarter, Realtor of the Year, Incoming President of W.C.A.R, Board of Directors WCAR.

    M i s s i o n

    To be the market leader that provides an industry defining service which positively impacts our clients, our community and our lives. The following six guiding principles are the foundation of our beliefs:

    1. To provide a positive work environment and treat each other with respect and dignity. 2. To give back to our community and encourage good stewardship of the environment. 3. Embrace education by the giving and receiving of knowledge. 4. To always be technologically advanced and innovative. 5. To use a proactive approach to marketing and communication.

    In a market where agents are leaving and production is down across the board we have

    managed to grow our business at an unbelievable level year after year. Our Teams grasp of marketing and

    technology has created what RIS Media magazine calls a Power Team.

    Our team will sell over 170 units this year in Whatcom and Skagit counties. Our success comes from hiring the

    best talent available, aggressively marketing our listings, and working with the team so every member is a master

    of every aspect of their job.

    Every deal we get, we have to work to get it and work harder to get it closed. What we have to offer is this

    aggressive technology-enhanced approach to selling properties. The result: Our sales were $33.5 million on 141

    transactions in 2008, up over 200% from 2007. Ben Kinney and his home selling team is on track to double

    production again this year with a goal of 280 closed transactions.

    E x p o s u r e

    H o m e 4 I n v e s t m e n t R e a l E s t a t e i n t h e M e d i a

  • PH: 877-512-5773 | www.Home4Investment.com 6

    SELLING WITH THE HOME4INVESTMENT TEAM

    Real Estate Agents

    Nationwide in 2008

    $79,778

    $810.00

    Ben Kinney and

    The Home4Investment Team

    YTD SOLD Properties

    Real Estate Agent

    Average Nationwide

    142

    4

    Home4Investment Team

    Average

    Real Estate

    Board Average 117 Days

    Home4Investment Sales Statistics vs. Industry Average

    AGENT MARKETING FOR THEIR LISTINGS How much do agents invest in their listings?

    According to National Association of Realtors, the average agents invested $810.00 in marketi