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HR MARKETING SOLUTIONS POWERFUL MARKETING SOLUTIONS for BUSINESS SCHOOLS HR CONSULTANTS RECRUITMENT FIRMS TRAINING ORGANISERS EVENTS ORGANISERS HR SOLUTIONS PROVIDERS HR SOFTWARE TALENT ACQUISITION PROFESSIONALS

HR MARKETING SOLUTIONS PRESENTATION

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Page 1: HR MARKETING SOLUTIONS PRESENTATION

HR MARKETING SOLUTIONS

POWERFUL MARKETING SOLUTIONS for

BUSINESS SCHOOLSHR CONSULTANTSRECRUITMENT FIRMSTRAINING ORGANISERSEVENTS ORGANISERSHR SOLUTIONS PROVIDERSHR SOFTWARE TALENT ACQUISITION PROFESSIONALS

Page 2: HR MARKETING SOLUTIONS PRESENTATION

INTRO

The human resource (HR) marketplace is poised for significant growth in the next 10 years. Companies around the world are increasing their investment in HR infrastructure. They are not only becoming more attuned to the benefits of recruiting, hiring and retaining top talent, but they are also buying more products and services to help them realize the best return from their people and investing in automation to streamline the delivery of these services. As the market for HR products and services expands, so does the competition.

We define the HR marketplace as the sum of the markets served by HR software and service providers as well as by employee benefit providers. We estimate the size of this market to be over one trillion dollars annually. To be sure, the value of this market has not gone unnoticed; there are currently tens of thousands of vendors courting the HR money.

This means that vendors of HR products and services must execute with excellence in sales and marketing to secure and defend a meaningful portion of the marketplace. Excellent execution requires the appropriate resources, as well as well-crafted strategies and tactics for customer selection, acquisition and retention

Challenges and Opportunities of the Human Resource Marketplace: Space, Trends and Buyers HR executives are gaining more power within their organizations, are more involved with strategic business decisions and are increasingly becoming a gatekeeper and / or purchase influencer for other corporate services (i.e., IT). They are actively seeking information to help them build processes and best practices and the strategic importance of their position grows along with the pressure to demonstrate measurable results. Any company that can help HR executives and professionals meet their strategic objectives while also providing a reprieve from the constant pressure of their roles is on the verge of a golden sales opportunity. But having a quality solution is rarely enough to ensure success, especially in a highly competitive market like HR products and services.

Page 3: HR MARKETING SOLUTIONS PRESENTATION

OUR MARKETING SOLUTIONS

DIRECT EMAILING

Through our mailing application we deliver high quality communications emails with a hit rate of 95% inbox,

We will promote your brand, content, offers, insights to an email sent to our exhaustive databaseand your existing emails can be added to the mailing list,

By working with us you will have the possibility to keep your existing contact afloat with your activities as well as thousands of potentials new buyers,

We will support you in every step of the process from design to useful email marketing tips ,

Once you are set then we will sent the email on your behalf, so you don't have to worry about server capacity our event emails limitation.

This is a pay as you go service so there is no long term engagement required, you decide when you want to do a mail out and pay per mail out

By working with us you will get a full marketing report of the potential clients who clicked your items so you can follow up with a personalised email and calls.

SOCIAL MEDIA ADVERTISING

Social Media has become such an important tool in marketing and communications, not only it puts you on the map, it also get your followers or likers to promote your organisations or services to their network…..How great is that you might say? Yes but this is really time consuming, you have to spend numerous amount of hours a day to develop a strong networks…

How can we help?

We have a strong network of 20K only HR professionals on direct connections which gives us access to 8m profiles on Linkedin, we can update our network everyday with content from your organisation.

We own a group of 5K only HR professionals on Linkedin called HR Networkers from where we can email on a daily basis all our members

Put your brand, services, solutions, events in front of thousands of potential clients on a daily basis.

Page 4: HR MARKETING SOLUTIONS PRESENTATION

PACK 5

WEBSITE ADVERTISING

We own a website called HR MONK, www.monkhr.com which is digital platform where HR professionals can browse HR events, News, Trends, Insights from the HR world,

If you are looking for conferences to speak, we have access to a large database of events organisers worldwide, we work on a daily basis with hundreds of events organiser always looking for HR speakers,

We have plenty of advertising spaces available there too:

HR EVENTS HR JOBSARTICLESWEEKLY & MONTHLY NEWSLETTERSEXPERTS INSIGHTSPEAKER CALLHR DIRECTORY

CONTENT & WEBSITE DESIGN

We will work with you to design your marketing pdf’s, agenda’s, email’s or whatever you would like to use to communicate,

Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that's a little less glamorous -- is optimizing that content for conversions.With so much information available online, if your content is visually unappealing, viewers will seek out the information elsewhere, regardless of how outstanding your content might be.In order to help you optimize your content marketing for conversions, we have created a methodolgy based on visual attraction :

Keep Design Consistent

Optimize for Different Devices

Enable Virality : social media widgets everywhere

Offer the Right Prize : incentive and discounts

Page 5: HR MARKETING SOLUTIONS PRESENTATION

QUESTIONS / PLACING AN ORDER

Julien SalviSales & Marketing Manager Direct Line : +34 931 411 856Cell : +34 684 322 [email protected]

DATA PURCHASING

We have email databases of C-Level, Director level and managerial level contacts in HR from mainly the Fortune 500, our files cover most sectors and job types in HR, if you are looking for quality international email data to access new markets then these files are for you,

By purchasing your own files you will be able to create a solid relations of trust with potential new buyers, usually after a couple of emails, you will generate interests from buyers that will lead to signed deals,

When purchasing a file from us you will receive an easy to use excel file with:

Company | Sector |Name | Jobtitle | Email of the employee

We do not sell generic emails, e.g info@ etc….

How do we built our databases?

Our in-house research team scouts social media platforms to research the latest data available, we also receive data from events organisers with participants list who have recently attended some HR events,

FOR EACH COMPANIES WE OWN BETWEEN 80 TO 150 HR EMAILS OF HR EXECUTIVES WORKING FOR THE SAME ORGANISATION IN DIFFERENT BUSINESS UNITS AND HEAD OFFICE WORLDWIDE, SO BY USING OUR LIST YOUR OFFER WILL BE SEEN BY KEY HR DECISION MAKERS AT THE SAME TIME, IN EVERY PART OF THE WORLD

DATA OVERVIEW

LOCATIONS:

EUROPEMIDDLE EASTASIAUSACANADARUSSIAAFRICA

COMPANIES PROFILE:

FORTUNE 500

JOBTITLES: CHIEF HR | HR VP | HR DIRECTOR | HR MANAGER | LEARNING & DEVELOPMENT | TALENT MANAGEMENT | LEADERSHIP DEVELOPMENT | C&B | RECRUITMENT | TRAINING | HR ANALYTICS | DIVERSITY & INCLUSION

Contact us to tell us about your business goals, so that we can tailor make the best make marketing package for your needs