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SAP INNOVATION FORUMLocation Based & Personalized Services on KURBI powered by SAP HANA
BAŞLIK
Konuşmacı Adı : Taner Yüksel – Nermin Özkıranatlı
Firma Adı : İnfonomi Teknoloji A.Ş & FIT Solutions
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
• Company Profile
• Some Indicators about Mobile Industry in Turkey
• What is KURBI?
• Our Technology
• How KURBI works?
• Business Solutions on SAP HANA with KURBI
• Engage Customers
• Display Personalized Media on Smart Panels, Mobile Phones, Touchpads, etc.
• Track and Drive Traffic in Shopping Centers
• City Games
• Analytics: Understand the customers' shopping behaviors
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Company Profile
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
About Infonomi
• A new Startup company, founded in 2013 in Istanbul-Turkey specialized on SAP HANA
• Our goal is to invent very simple but highly innovative business applications which have implementation
duration of at most 7 days,
• Our main focus is BIG DATA and Predictive Modelling,
• A member of SAP HANA Startup Focus Program,
• A member of Microsoft Bizpark Program,
• We develop partnerships strategically with companies having innovative solutions, such as Weissbeerger from
Israel and Glooobal from Germany&Argentina
• In our partner network we have the best SAP HANA engineers and consultants around
the world
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Some Indicators about Mobile Industry in Turkey
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
Some Indicators about Turkey-1
2014 2023
Population 77.3 Mil. 84.2 Mil.
0-15 Years 25% 21%
15-35 Years 35% 32%
35-55 Years 25% 28%
Above 55 Years 15% 19%
Income per Capita 11.300$ Turkey will be among
the top ten
economically
developed countries
Source: TurkStat,2013Is a
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
Some Indicators about Turkey-2
2014
# of Regular Internet Users 36 Million
# of Twitter Users 11 Million
# of Facebook Users 31 Million
# of Mobile Phone Users 67.9 Million
# of Mobile Internet Users 12.3 Million
# of Mobile Facebook Users 17 Million
Increase in Mobile Data Usage
from 2012 to 2013
75%
Source: Webrazzi, Madreport 2013
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What is Kurbi?
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
What is Kurbi?
KURBI is our mobile platform powered by SAP HANA on which we are
developing innovative applications for location based and personalized services,
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
What does KURBI mean?
KURBI is the abbreviated name of froggy in Turkish,
Frog Symbolism : The symbolism of the frog appears in many traditions around the globe. This animal is
generally associated with the water element and its cleansing attributes. The frog is symbolic of:
Cleansing
Renewal, rebirth
Fertility, abundance
Transformation, metamorphosis
Life mysteries and ancient wisdom
With KURBI we want to create a trademark which always renews itself, is energetic and femine.
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Our Technology
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
KURBI Mobile Platform
We can track people outdoor and indoor and create personalized
services based on the location,
Customers will get bonus as they walk and do shopping,
No loyalty card needed,
Our technology is based on Bluetooth Low Energy Beacons,
Both IOS and Android Operating Systems are supported,
Software as a Service (SAAS) Model on SAP HANA Cloud,
Social Media Integration,
Personalized Services Using Facebook and Twitter data,
Predictive Modelling,
Content can be published to mobile phones, computers and every
smart screen with an internet connection,
Analytic Dashboards for clientsIs a
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HOW KURBI WORKS?
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
3. Beacon
locates the
customer
5. Content
displayed on
mobile
phones
and smart
panels
1. Shop
Owner
Creates the
Content
2. Content is
recorded on
Cloud Servers
4. Content retrieved
from Cloud
How KURBI works?
HANA
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Business Solutions on SAP HANA with KURBI
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
TRACK AND DRIVE TRAFFIC
• Capturing shoppers’ attention,
• Educating shoppers on the tools available to them to make informed buying decisions,
• It makes mobile messaging in any location or application measurable and accountable instantly,
• Giving the retailer the platform to communicate to consumers instantly and giving the consumers the option to be immediately notified of a good offer in their area,
• Retailers are able to attract consumers, transact with them and measure the effectiveness of their actions — efficiently and quickly.
• Recommending social events,
• Turn by turn navigation to any address,
• Requesting the nearest business or service, such as an ATM or restaurant,
Come to the 2nd
floor for dance
activity !
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
CUSTOMER ENGAGEMENT
• Bonus campaigns based on number of visits to Kanyon,
• Location-based mobile advertising,
• Digital coupons and promotions on mobile phones
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
DISPLAY PERSONALIZED MEDIA ON LCD PANELS
• Personalized ads can be displayed on LCD panels based on the
social media profile
• Custom made messages can be displayed such as for birthdays,
valentine's day etc.
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
CITY GAMES
• Games where your location is part of the game play, for example
your movements during your day make your avatar move in the
game or your position unlocks content.
• Visitors all together can play games like treasue hunt, etc.
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
ANALYTICS
Flow Track provides answers to questions such as the following
- What is the average visit time in my branch?
- How to load and process time behave in the checkout area?
- What is the frequency of visitors in the individual shop areas?
- What is my readmission rate (regular customers)?
- How do renovations, signage change or promotions affect?
- How these evaluations vary by day of week or time of day?
- What marketing activities provide more frequency and duration?
- What are my most effective branches in relation to:
- Ratio of buyers to non-buyers
- Revenue per visitor
- Revenue per visit minute
- And much more
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
Video of KURBI
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© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Contact Information:
Taner Yüksel
General Manager
e-mail: [email protected]
GSM : +90.505.747 07 71
Infonomi Teknoloji A.Ş
Ağaoğlu My Office Gold
Altayçeşme mah. Öz sok.
No:19 K:4 D:21-22 Maltepe İstanbul
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23
Live Demo of KURBI
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24
THANK YOU !
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