Name DimensionsMax Backup Image File
Size (GIF/JPG)Accepted File Types
Max Flash File
Size
Accepted
Flash
Versions
Animation
Length (sec)
Max
Animation
Loops
Preferred Frame
Rate (FPS)Audio
Max Expanded Dimensions /
DirectionUser Controls
Max Initial
Download Size
Max Total Download
Size
Third Party
Tags Accepted
Deliver Assets # Days
Before LaunchAdditional Notes
Leaderboard Standard 728x90 20K GIF/JPG,Flash 40K 6-10 15 3
18User-Initiated
(click only)N/A N/A 40K
200K Polite
StreamingYes 5
Medium Rectangle Standard 300x250 20K GIF/JPG,Flash 40K 6-10 15
3 18User-Initiated
(click only)N/A N/A 40K
200K Polite
StreamingYes 5
Half Page Ad Standard 300x600 20K GIF/JPG,Flash 40K 6-10 15 3
18User-Initiated
(click only)N/A N/A 40K
200K Polite
StreamingYes 5
Leaderboard User Initiated Expandable 728x90 20K GIF/JPG,Flash
40K 6-10 15 3 18User-Initiated
(click only)728x180, Down
Feature: Expands Upon User Click or Rollover,
Retracts Upon User Roll-Off or Close Button Click
Control = "Close X"
Font = 16 pt
Location = Edge of Original non-expanded unit
40K200K Polite
StreamingYes 5
Max Panels: 4; Weight Per Panel: 50K; Video
Controls: Play, Pause, Rewind, Volume
Medium Rectangle User Initiated Expandable 300x250 20K
GIF/JPG,Flash 40K 6-10 15 3 18User-Initiated
(click only)500x300, Left
Feature: Expands Upon User Click or Rollover,
Retracts Upon User Roll-Off or Close Button Click
Control = "Close X"
Font = 16 pt
Location = Edge of Original non-expanded unit
40K200K Polite
StreamingYes 5
Max Panels: 4; Weight Per Panel: 50K; Video
Controls: Play, Pause, Rewind, Volume
Half Page Ad User Initiated Expandable 300x600 20K GIF/JPG,Flash
40K 6-10 15 3 18User-Initiated
(click only)500x600, Left
Feature: Expands Upon User Click or Rollover,
Retracts Upon User Roll-Off or Close Button Click
Control = "Close X"
Font = 16 pt
Location = Edge of Original non-expanded unit
40K200K Polite
StreamingYes 5
Max Panels: 4; Weight Per Panel: 50K; Video
Controls: Play, Pause, Rewind, Volume
Leaderboard User Initiated Expandable 728x90 20K GIF/JPG,Flash
40K 6-10 15 3 18User-Initiated
(click only)728x180, Down
User Initiation: Video and Audio play Upon User Click
Max Play Time: 15 seconds
Required Controls: Play, Pause, Rewind, Volume,
close button if expandable
40K
2 MB
Progressive
Download
(Video/
Streaming
Yes 5If In-Banner Video unit is also Expandable,
those specs also apply
Medium Rectangle User Initiated Expandable 300x250 20K
GIF/JPG,Flash 40K 6-10 15 3 18User-Initiated
(click only)500x300, Left
User Initiation: Video and Audio play Upon User Click
Max Play Time: 15 seconds
Required Controls: Play, Pause, Rewind, Volume,
close button if expandable
40K
2 MB
Progressive
Download
(Video/
Streaming
Yes 5If In-Banner Video unit is also Expandable,
those specs also apply
Half Page Ad User Initiated Expandable 300x600 20K GIF/JPG,Flash
40K 6-10 15 3 18User-Initiated
(click only)500x600, Left
User Initiation: Video and Audio play Upon User Click
Max Play Time: 15 seconds
Required Controls: Play, Pause, Rewind, Volume,
close button if expandable
40K
2 MB
Progressive
Download
(Video/
Streaming
Yes 5If In-Banner Video unit is also Expandable,
those specs also apply
Mobile Unit - Interstitial 300x250 N/A
GIF, JPG Static,
PNG, third party
tags
N/A N/A N/A N/A N/A No N/A N/A N/A 30K No 10
Accepts third party click and impression
tracking. We dont support click-to-calendar,
Social Rich Media, or Store Locator.
Mobile Unit - Hover Bottom Banner 320x50 N/A
GIF, JPG Static,
PNG, third party
tags
N/A N/A N/A N/A N/A No N/A N/A N/A 15K Yes 5
Accepts third party click and impression
tracking. We dont support click-to-calendar,
Social Rich Media, or Store Locator.
Pushdown 970x66 40k GIF/JPG,Flash 50k 6-10 15 3
18User-Initiated
(click only)970x418, Down
Feature: Expands Upon Page-Load or User-
Interaction, Retracts After 5 Seconds Max or Close
Button Click; Pushes Down Page Content
Control = "Close X"
Font = 16 pt
Location = Edge of Original non-expanded unit
40K200K Polite
StreamingYes 5
Persistent, visible close button (14x14 or larger)
Expansion- two versions of creative required
1) Auto-Expand frequency capped at 1/user/48
hrs, resolves back to 970x66 after 5 seconds or
upon close button click
2) Subsequent impressions must be user-initiated
(click)
Pre-Roll - Meredith Agrimedia 640x360 N/A MOV N/A N/A 15 Max N/A
18Initiate Upon
Video PlayN/A N/A N/A N/A Yes 5
- Preferred codecs: P-JPEG, Animation, h.264,
Lossless. Submitted files will be recompressed
with the Flash video codec, so high quality is
essential
- Codec: On2 VP6
- Data rate: 400 kbps maximum, 325 kbps
preferred
- Audio data rate: 64 kbps (mono)
- 3rd Party click command & 1x1 tracking pixel
accepted
Clickable WallpaperSee
Wallpaper tab65k JPG N/A N/A N/A N/A N/A No N/A N/A N/A 65k No
5
InterstitialUp to 1000px
wideN/A
Must be third
party servedN/A N/A
10; 30 with
user
interaction
N/A 18User-Initiated
(click only)N/A
User Initiation: Audio play Upon User Click
Control = "Close X" 80k 2.2mb Yes 5
Persistent, visible close button (14x14 or larger)
Sponsor News 120x60 N/A N/A N/A N/A N/A N/A N/A No No N/A N/A
N/A Yes 5
-Headline: 20 characters (including spaces)
-Copy: 40 characters (including spaces)
-Linking URL (click commands accepted)
-Image: 120x60px
Hover (Floating) Banner 728x90 20KSWF with Back
up JPG40K 6-10 15 3 18
User-Initiated
(click only)N/A
User Initiation: Audio play Upon User Click
Control = "Close X" 40K200K Polite
StreamingYes 5
Persistent, visible close button (14x14 or
larger)
Oth
er
Please forward all materials & questions to:
Katie Thornberg 515-284-3067 or Lucy Hermann 515-284-2161
Direct e-mails to: [email protected]
Sta
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Mo
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File Type Name Max File Size
PSD
Max Total
Download Size
Max
Expanded Size
Accepted
Flash Versions
Audio
Initiation
Animation
Length
Comments
Jpeg or Third Party
Tag
Wallpaper 65K n/a n/a n/a No None These specs are for standard
wallpaper if the client is creating the file themselves. Here are
some
additional Guidelines for designing wallpaper:
- Design must be approved by Meredith Agrimedia.
- Wallpaper cannot push down content from the top of the
page
- In order to keep the file under the size limit it's helpful to
have the design live in the upper portion
of the wallpaper and graduate down to flat HTML color in the
bottom.
- The optimal wallpaper for our site is 1746 pixels wide with a
variable height no more than 750
pixels.
- Most users will only see a width of 1258, so its important to
keep important elements within that
area.
- The content of our site is 1000 pixels wide.
- Optimized image can be no larger than 65k
- The wallpaper does not scroll with the content
- Meredith Agrimedia reserves the right to refuse art that
overpowers our content, promotes a
competing site.
Jpeg or Third Party
Tag
Clickable Wallpaper 65K n/a n/a n/a No None These specs are for
standard wallpaper if the client is creating the file themselves.
Here are some
additional Guidelines for designing wallpaper:
- Design must be approved by Meredith Agrimedia.
- Wallpaper cannot push down content from the top of the
page
- In order to keep the file under the size limit it's helpful to
have the design live in the upper portion
of the wallpaper and graduate down to flat HTML color in the
bottom.
- The optimal wallpaper for our site is 1746 pixels wide with a
variable height no more than 750
pixels.
- Most users will only see a width of 1258, so its important to
keep important elements within that
area.
- The content of our site is 1000 pixels wide.
- Optimized image can be no larger than 65k
- The wallpaper does not scroll with the content
- Meredith Agrimedia reserves the right to refuse art that
overpowers our content, promotes a
competing site.
WALLPAPER SPECIFICATIONS
