PR at the Crossroads of Health, Medicine and Sports Awareness and Education: We can incorporate athletes and sports media in projects designed to raise awareness of unmet medical needs and treatment innovations. Aethlon Medical: We supported CTE diagnosis awareness and education at Super Bowl 51 in Houston, where we coordinated 30+ interviews with U.S. outlets on Radio Row and with local newspapers and television stations. As intended, this coverage produced numerous inquiries from doctors and former professional athletes with interest in the potential of a blood test to detect CTE. Athersys: In collaboration with the Alliance for Regenerative Medicine (ARM), we produced a video with stroke survivor and former NFL Player Tedy Bruschi. The video premiered on YouTube at the start of an international stroke meeting and accomplished its objective of driving visitors to Athersys’ and ARM’s websites while positioning Athersys as an innovator.

PR at the Crossroads of Health, Medicine and Sports · PR at the Crossroads of Health, Medicine and Sports Awareness and Education: We can incorporate athletes and sports media in

Download PDF Report

Upload
hahanh
View
213
Download
0

Embed Size (px)

Citation preview

Page 1: PR at the Crossroads of Health, Medicine and Sports · PR at the Crossroads of Health, Medicine and Sports Awareness and Education: We can incorporate athletes and sports media in

Aethlon Medical: We supported CTE diagnosis awareness and education at Super Bowl 51 in Houston, where we coordinated 30+ interviews with U.S. outlets on Radio Row and with local newspapers and television stations. As intended, this coverage produced numerous inquiries from doctors and former professional athletes with interest in the potential of a blood test to detect CTE.

Athersys: In collaboration with the Alliance for Regenerative Medicine (ARM), we produced a video with stroke survivor and former NFL Player Tedy Bruschi. The video premiered on YouTube at the start of an international stroke meeting and accomplished its objective of driving visitors to Athersys’ and ARM’s websites while positioning Athersys as an innovator.