YESHICA INDRA La Salle College

Fashion Business 3.2

571-KRS-03

CLOTHES AND ACCESSORIES ASSORTMENT SELECTION

Mrs. Rini Ida Lestari Assignment

steveMADDEN

PONDOK INDAH MALL 2, Jakarta Selatan,

Indonesia The Steve Madden line of shoes included a wide range of footwear, including boots, sneakers, evening shoes, slippers, casual and tailored shoes, and sandals, designed to appeal to girls and women ages 16 to 25. They typically sold at retail for prices ranging from $48 to $70 for shoes and up to $99 for boots.

Price Range The price range for Steve Madden shoes and accessories are between: 700.000-1.200.000

IDR The cheapest product is usually flats/sandals and most expensive is boots.

Display

The displays for the best buy or the ones on sale are usually at the front of the store

on the table or on the stacks of boxes.

While most of the regular and fashion

items are usually hung on the window display or the shelves all around the

stores.

And new styles and best selling mostly covered the windows of the store front.

Best Buy

OXFORDS, FLATS, LOW HEELED PUMPS, SANDALS

The best buy flats of Steve Madden are mostly cut 50 percent from their original prices.

Despite that, most of their best buy rates around 400.000 IDR, which are usually cut from the original prices around 800.000-1.000.000 IDR. The materials are mostly synthetic and

canvas.

Regular HEELS, PUMPS

Steve Madden regular items usually rates around 800.000 – 1,000.000 IDR above, as according to their price range. And mostly almost half higher the prices of their Best Buy

items. There are a lot of pumps and heels in this category usually as they are their main product, along with wedges and platforms. Materials are mostly suede and patent and

leather.

Fashion Merchandise

PLATFORMS, BOOTS, BOOTIES

Steve Madden fashion items usually rates around 1.300.000 – 3,000.000 which are

dominated by boots. Boots that are made of leather also cost more. Wedges and pumps for special occasions are also categorized as some fashion merchandise. The fashion

merchandise is bolder with more details than the regular items with big patterns, higher platforms, and glitter finishes.

Flats

BEST BUY,

REGULAR,

FASHION ITEM,

Boots BEST BUY,

REGULAR,

FASHION ITEM,