Steve madden a digital strategy

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    24-May-2015

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<ul><li> 1. + Steve Madden: A Digital Strategy By: Leah Socia </li></ul> <p> 2. + Kendall and Kylie For Madden Girl 3. + About Steve Madden launches new Madden Girl line with Kendall and Kylie Jenner New line of shoes and handbags Whats so important about this brand? 4. + Targets Typical Steve Madden Target adults 34+ Typical Madden Girl Target Girls Ages 13-20 Could it potentially target more? 5. + Whats Next? ADS Awareness Social media posts Google Adwords Make the brand seem real Targeting 6. + Example Ads Kendall And Kylie Shoes Save on K &amp; K shoes with free shipping for purchases over $50 7. + BIG Idea Targeting, Targeting, Targeti ng! Create Awareness 8. + Budget Steve Maddens budget for a normal campaign can run up to $3,000,000 Has a lot of flexibility 9. + Key Performance Indicators Sales made while Google AdWords are being used Sales made when Facebook posts are being used Amount of Hashtags used by target audience Amount of likes on Facebook Posts 10. + Summary Key Ideas Point of the Campaign Targets Ad Use </p>