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Mobile Marketing for NonProfits

Leverage Mobile to Build databases of Donors more quickly!

Msg&Data Rates may apply. To Opt Out, text STOP to 72727

• 72% of Canadians text message across all demographics

• 67% of customers would like to receive mobile alerts or reminders

• Twice as many people send Text Messages as own a Television set

• 82% of Canadians do not leave the house without their cell phones

• 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009

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“Text Call to Action”

Text GPI to 71441 and Donate $10.

It is easy & it is chargedto your cell-phone bill!

When client texts,They are entered

Into the database!

To: 71441MSG: GPI

Genetics Policy Institute donation: to complete your $10 donation, simply YES. It will be charged to your cell-phone bill

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3 Ways to Build A Database

1 Client Texts (KEYWORD) to SHORTCODE (71441).a.Place on ALL Traditional Mediab.Use in Social Networksc.Reps get potential NEW GPI members to text-in for a

virtual business card

2.Add the Mobile “Opt-in” Option to your current WebsiteClients can get Updates on New programs, Events, information, and more right to their phone.

3.Every new Member auto-opts in whenthey sign up for the GPI

a.Communicate based on geography topromote Events

b. Request Donationsc. Fwd to Friends promotions to encourage

new donors

To: 71441MSG: GPI

Msg&Data Rates may apply. To Opt Out, text STOP to 72727

Add Mobile’s Call-to-Action with every traditional marketing initiative! Stem Cell VIP – Get FREE items, updates, specials,

invitations no one else can get. Text VIP to 71441 now!

Text Cell to 71441 now for a chance to win 2 tickets for every one of the 2010 events.

OTHER:Text4Updates:

New developmentsEventsAdvocacy

Text2WinTicketsEntriesPrizes

Entry to EventsText at door for a chance to win door prizes

Free Event TicketsText STEM to 71441 For your chance to win!

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Capture Web Traffic into Database!

Reply YES to donate nowYour $10 donation will Be charged to your cellPhone bill.

Enter Mobile NumberDonate NOW!

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Promotions Match Organization Objectives• Increase Social Network Followers

• More Members per year

NFIB exclusive video just posted on Facebook. “Like” us today and tell your friends. Reply STOP 2quit

MN NFIB members are invited to a luncheon w/ Congresswoman Michele Bachmann Registration is required. Reply w/ email

How important is community and finding like minded business owners. See the video here, http://nfib.com Reply STOP 2quit

• Add to E-mail lists

• Generate Web traffic

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Promotions Match Organization Objectives• Send Leads instant registration

link

• Sign up right from the phone

NFIB comes with privileges and support. Sign up today, http://membersign.wap Reply STOP 2quit

Granny8: reply with your email address now to begin your easy rate quote. We love you at Granny8, reply STOP 2end

• Request Donations

• Request $10 the 10th of every month

NFIB needs your continued support. To donate another $10 charged to your phone bill, reply YES now. Thank you. Reply STOP 2quit

Msg&Data Rates may apply. To Opt Out, text STOP to 72727

Mobile Non-profit Giving & Fund Raising

SMS text messaging for mobile giving. With a simple call to action in traditional media like TV, print, radio, Web, outdoor, T-shirts or any other kind of media, end user can opt-in to give money directly to charitable causes and organizations. Donations can be single donations, multiple serial donations or opt-ins to a SMS subscription to the cause where further requests for donation can be made. Mobile donations can also be enabled for Web sites.

BDSRATo confirm your $5 donation please reply YES. Text STOP to cancel. Help? Text HELP.StdMsgChgsApply.800-777-7777. TC:tc.mtiny.mobi

Text BATTEN to 71441

Easiest Way to Help is Just a text away.

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Example SMS Mobile Giving Single Donation User Flow

Consumer sees call to action in traditional media to give and opts in by texting the keyword to the short code (text ECORESCUE to 71441)

Eco RescueTo confirm your $5 donation reply YES Quit? Reply STOP. Help?Text HELP. StdMsgChgsApply. 800-777-7777. TC:tc.mtiny.mobi

Thanks. $5 will be charged to your phone. Txt ECORESCUE & give up to 5 times.Quit?Reply STOP. Help?Text HELP. StdMsgChgsApply. 800-777-7777. TC:tc.mtiny.mobiMessage is sent to

confirm the donation and price, and give a description of the service and how to opt-out. Customer replys YES to confirm their $5 donation.

Customer receives donation confirmation. Consumer can retext the keyword up to 5 times to give $5.00 in a serial fashion

2

3

1

Ecorescue

1

YES

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Text ECORESCUE to 72727 to donate$5.00 to Eco Rescue’s environmental conversation efforts worldwide. YourGift will keep planet earth green.Standard charges apply.

Ask 100 of Your Clients

To Like you on FBExpect 33%

To fill out a formto get their email

Expect 37%Ask them to Text?

Expect 90% Where do you want to be

to provide the best Resultsfor your customers?

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Contact Duna Mobile Marketing & Consulting

Duna Mobile Marketing#303 – 1515, 14 Ave SW

Calgary, AB, T3C 0W4

www.DunaMarketing.com

Egor UkoloffOwner

Phone. 403-618-3006North America. 1-800-939-DUNA (3862)

gomobile@dunamarketing.com

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