Transcript
Page 1: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 1

Completing Completing Business MessagesBusiness Messages

Page 2: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 2

Revising Your MessageRevising Your Message

• Content

• Readability

• Clarity

• Conciseness

Page 3: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 3

The Three-Step ProcessThe Three-Step Process

Writing CompletingPlanning

Analyze Situation

Gather Information

Select Medium

Get Organized

Revise

Produce Message

Proofread Message

Distribute Message

Adapt to the Audience

Composethe Message

Page 4: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 4

The Revision ProcessThe Revision Process

• Content

• Organization

• Style and tone

Page 5: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 5

Reviewing for Reviewing for ReadabilityReadability

• Vary sentence length

• Keep paragraphs short

• Use lists and bullets

• Add headings and subheadings

Page 6: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 6

Editing for ClarityEditing for Clarity

• Improve sentence style

• Impose parallelism

• Correct dangling modifiers

• Reword long noun sequences

Page 7: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 7

Editing for ClarityEditing for Clarity

• Replace camouflaged verbs

• Clarify sentence structure

• Clarify awkward references

• Moderate your enthusiasm

Page 8: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 8

Editing for ConcisenessEditing for Conciseness

• Delete unnecessary words and phrases

• Shorten long words and phrases

• Eliminate redundancies

• Recast “It is/There are” starters

Page 9: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 9

Evaluate, Edit, and Revise Evaluate, Edit, and Revise the Work of Othersthe Work of Others

• Help the writer succeed

• Understand the writer’s intent

Page 10: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 10

Revising with Revising with TechnologyTechnology

• Cut and paste

• Revision marks

• Spell checker

• Thesaurus

• Search and replace

• Commenting

• Grammar checker

• Style checker

Page 11: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 11

Producing the MessageProducing the Message

• Production quality

• Professionalism

• Importance

Page 12: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 12

Multimedia SupportMultimedia Support

• Graphics

• Sound

• Video

• Hypertext

Page 13: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 13

Design for ReadabilityDesign for Readability

• Consistency

• Balance

• Restraint

• Detail

Page 14: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 14

Design TechniquesDesign Techniques

• White space

• Margins

• Justification

• Typefaces

• Type styles

Page 15: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 15

Production TechnologyProduction Technology

Templates and style sheetsPage setup featuresColumn and paragraph formattingNumbered and bulleted listsInformation in tablesPhotos, images, textboxes, and objects

Page 16: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 16

Proofreading AdviceProofreading Advice

• Making multiple passes

• Using perceptual tricks

• Focusing on high-priority items

• Getting some distance

• Staying focused and vigilant

• Exercising caution

Page 17: Business Communication Chapter 5

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 5 - 17

Distributing MessagesDistributing Messages

• Cost concerns

• Convenience

• Time constraints

• Security and privacy


Recommended