Technology is changing our idea of
possession
Naomi Morton
Creative Strategist
@NaomiBM
Possession is:
‘a state of having, owning or
controlling something.’
The idea of one person being in possession of a set,
unchanging thing, is beginning to change.
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We’re used to people
spending money to own
things.
Once you’ve bought it,
that’s it.
And eventually you’ll
more than likely throw it
away.
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But now so much more is possible.
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Here are four examples.
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People are connecting,
exchanging skills, and are
conscious about how much we
throw away.
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Communities are skilling people up
to make things for themselves.
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Pre-empt the re-engineering of
products and make it possible and
easier now.
Malleable products
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People are used to using
everything they need when ever
they need it.
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New interfaces for existing services
are being created.
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Think of the most basic form of the
service, create many entrances.
Services for services
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People expect more from a
transaction.
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Services are being created that
make purchasing smarter.
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Understand when your product is
used, and add more to that
moment.
Products as services
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People are willing to share things
they've never wanted to before.
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Products are being shared and
personalised to suit their user.
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Decide whether people benefit
from sharing your product, and see
if you can store their preferences.
Social objects
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Possessing SkillsTo make and re-engineer
Possessing ControlTo use services as they desire
Possessing PersistentlyTo never run out
Possessing AccessTo get what they want
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Technology is changing our idea of
possession
Naomi Morton
Creative Strategist
@NaomiBM