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The One Thing
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Coaching and accountability
eFolder Webinar:7 Lessons I Learned from My IT Business
Ted HulsyVice President of Marketing, [email protected]
Agenda
• Expert Introduction• Build and Grow• The One Thing• 7 Lessons I Learned from My IT
Business• Book Recommendations• Questions and Discussion
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Expert Introduction: Andrew Moon
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“I’m not a rockstar, ninja, or guru. I’m an ordinary guy helping entrepreneurs do extraordinary things with information technology.”
• Entrepreneur since age 8• 22+ years in the IT industry• Author of “Insider
Technology Secrets”• Passions: cars, technology,
and Orange
Build and Grow
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Build and Grow
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Remember when you first became an entrepreneur…
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Build and Grow
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Focusing on the customer was key!
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Build and Grow
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But things started getting complicated…
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Build and Grow
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…and challenges never stopped popping up
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Build and Grow
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The “yes man” strategy isn’t sustainable forever
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One decision changed everything
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The One Thing
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The One Thing
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“Deliberately seek the company of people who influence you to think and act on building the life you desire.”
- Napoleon Hill
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The One Thing
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Coaching and accountability
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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
Coaching and accountability
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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
Coaching and accountability
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What is the secret?
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- Mike Michalowicz, The Pumpkin Plan
“Business is not a popularity contest. Don’t worry about having the MOST clients. Build a business that caters to the BEST clients.”
7 Lessons I Learned from My IT Business
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7 Lessons I Learned from My IT Business
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1FIND A NICHE AND OWN IT!
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2SELL, SELL, SELL
7 Lessons I Learned from My IT Business
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3FIRE ROTTEN CLIENTS
7 Lessons I Learned from My IT Business
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4RUTHLESSPRODUCTIVITY
7 Lessons I Learned from My IT Business
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5DOCUMENT AND SYSTEMATIZE ALL PROCESSES
7 Lessons I Learned from My IT Business
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6FOCUS ALL YOUR ATTENTION ON YOUR TOP CLIENTS
7 Lessons I Learned from My IT Business
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7RUN LIKE YOU’RE GOING TO SELL IT
7 Lessons I Learned from My IT Business
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Even Jordan Needed Coaching
“I’ve failed over and over and over again in my life…that is why I SUCCEED.”
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7RUN LIKE YOU’RE GOING TO SELL IT
Recap
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FOCUS ON YOUR TOP CLIENTS
DOCUMENT AND SYSTEMATIZE
RUTHLESS PRODUCTIVITY
FIRE ROTTEN CLIENTS
SELL, SELL, SELL
FIND A NICHE AND OWN IT
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Book Recommendations
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eFolder Playbooks
Playbooks include canned marketing materials:• Videos• Emails• White papers• Brochures• Diagrams• Client pitch decks• And much more!
Questions and Discussion
Thank you!
Andrew Moon | Orange [email protected]@theorangenomadfacebook.com/orangenomadllclinkedin.com/in/orangenomad