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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
Coaching and accountability
eFolder Webinar:7 Lessons I Learned from My IT Business
Ted HulsyVice President of Marketing, [email protected]
Agenda
• Expert Introduction• Build and Grow• The One Thing• 7 Lessons I Learned from My IT
Business• Book Recommendations• Questions and Discussion
3 © 2015 eFolder, Inc. All Rights Reserved.
Expert Introduction: Andrew Moon
4 © 2015 eFolder, Inc. All Rights Reserved.
“I’m not a rockstar, ninja, or guru. I’m an ordinary guy helping entrepreneurs do extraordinary things with information technology.”
• Entrepreneur since age 8• 22+ years in the IT industry• Author of “Insider
Technology Secrets”• Passions: cars, technology,
and Orange
Build and Grow
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Build and Grow
© 2015 eFolder, Inc. All Rights Reserved.
Remember when you first became an entrepreneur…
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Build and Grow
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Focusing on the customer was key!
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Build and Grow
© 2015 eFolder, Inc. All Rights Reserved.
But things started getting complicated…
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Build and Grow
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…and challenges never stopped popping up
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Build and Grow
© 2015 eFolder, Inc. All Rights Reserved.
The “yes man” strategy isn’t sustainable forever
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One decision changed everything
© 2015 eFolder, Inc. All Rights Reserved.
The One Thing
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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
“Deliberately seek the company of people who influence you to think and act on building the life you desire.”
- Napoleon Hill
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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
Coaching and accountability
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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
Coaching and accountability
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The One Thing
© 2015 eFolder, Inc. All Rights Reserved.
Coaching and accountability
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What is the secret?
© 2015 eFolder, Inc. All Rights Reserved.
- Mike Michalowicz, The Pumpkin Plan
“Business is not a popularity contest. Don’t worry about having the MOST clients. Build a business that caters to the BEST clients.”
7 Lessons I Learned from My IT Business
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7 Lessons I Learned from My IT Business
© 2015 eFolder, Inc. All Rights Reserved.
1FIND A NICHE AND OWN IT!
20 © 2015 eFolder, Inc. All Rights Reserved.
2SELL, SELL, SELL
7 Lessons I Learned from My IT Business
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3FIRE ROTTEN CLIENTS
7 Lessons I Learned from My IT Business
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4RUTHLESSPRODUCTIVITY
7 Lessons I Learned from My IT Business
23 © 2015 eFolder, Inc. All Rights Reserved.
5DOCUMENT AND SYSTEMATIZE ALL PROCESSES
7 Lessons I Learned from My IT Business
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6FOCUS ALL YOUR ATTENTION ON YOUR TOP CLIENTS
7 Lessons I Learned from My IT Business
25 © 2015 eFolder, Inc. All Rights Reserved.
7RUN LIKE YOU’RE GOING TO SELL IT
7 Lessons I Learned from My IT Business
26 © 2015 eFolder, Inc. All Rights Reserved.
Even Jordan Needed Coaching
“I’ve failed over and over and over again in my life…that is why I SUCCEED.”
27 © 2015 eFolder, Inc. All Rights Reserved.
7RUN LIKE YOU’RE GOING TO SELL IT
Recap
654321
FOCUS ON YOUR TOP CLIENTS
DOCUMENT AND SYSTEMATIZE
RUTHLESS PRODUCTIVITY
FIRE ROTTEN CLIENTS
SELL, SELL, SELL
FIND A NICHE AND OWN IT
28 © 2015 eFolder, Inc. All Rights Reserved.
Book Recommendations
29 © 2015 eFolder, Inc. All Rights Reserved.
eFolder Playbooks
Playbooks include canned marketing materials:• Videos• Emails• White papers• Brochures• Diagrams• Client pitch decks• And much more!
Questions and Discussion
Thank you!
Andrew Moon | Orange [email protected]@theorangenomadfacebook.com/orangenomadllclinkedin.com/in/orangenomad
