Welcome to Module 5
Non Verbal and Visual Communication Body Language Para Language Significance of Space Graphics Visual Graphics Textual Graphics Television and other aids in Visual Communication.
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Business CommunicationVisual Communication
Visual Communication solely relies on vision. It is form of communication with visual effect.
It explores the idea that a visual message with text has a greater power to inform, educate or persuade a person. It is communication by presenting information through visual form.
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Business CommunicationNon Verbal
Nonverbal communication cues can play five roles:
Repetition: They can repeat the message the person is making verbally
Contradiction: They can contradict a message the individual is trying to convey
Substitution: They can substitute for a verbal message. For example, a person's eyes can often convey a far more vivid message than words and often do
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Complementing: they may add to or complement a verbal message. A boss who pats a person on the back in addition to giving praise can increase the impact of the message
Accenting: they may accent or underline a verbal message. Pounding the table, for example, can underline a message.
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Types of nonverbal communication and body language
Facial expressions Unlike some forms of nonverbal communication, facial
expressions are universal. The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures.
Body movements and posture
Consider how your perceptions of people are affected by the way they sit, walk, stand up, or hold their head.
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We communicate with our voices, even when we are not using words.
Nonverbal speech sounds such as tone, pitch, volume, inflection, rhythm, and rate are important communication elements.
When we speak, other people read our voices in addition to listening to our words. These nonverbal speech sounds provide subtle but powerful clues into our true feelings and what we really mean.
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Its not what you say, its how you say it
Intensity. A reflection of the amount of energy you project is considered your intensity. Again, this has as much to do with what feels good to the other person as what you personally prefer.
Timing and pace. Your ability to be a good listener and communicate interest and involvement is impacted by timing and pace.
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Sounds that convey understanding Sounds such as ahhh, ummm, ohhh, uttered
with congruent eye and facial gestures, communicate understanding and emotional connection. More than words, these sounds are the language of interest, understanding and compassion.
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Use our hands when were arguing or speaking animatedlyexpressing ourselves with gestures often without thinking.
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Eye contact The way you look at someone can communicate many
things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of
conversation and for gauging the other persons response.
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A firm handshake, a timid tap on the shoulder, a warm bear hug, a reassuring pat on the back, a patronizing pat on the head, or a controlling grip on your arm.
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Space You can use physical space to communicate many
different nonverbal messages, including signals of intimacy, aggression, dominance, or affection.
Four types of Space
Intimate (physical contact to 18 )Personal (18 to 4 feet)Social (4 to 12 feet)Public (12feet to range of hearing and seeing)
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Fixed-feature space This comprises things that are immobile, such as walls and
Semi fixed-feature space This comprises movable objects, like mobile furniture, while fixed-furniture is a fixed-feature.
Informal space This comprises the individual space around the body, travels around with it, determining the personal distance among people
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Paralanguage involves how we say something
Voice communicates something beyond language
Paralanguage: all vocally-produced sound that is not a direct form of linguistic communication
Non-lexical vocal communication: Tone, inflection, pitch, intensity, articulation, rhythm, quality
Dysfluencies / pauses , tempo / pacing
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Paralanguage / Vocalics
Business CommunicationBody Language
Show videos for effective Visual understanding
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A Graphic is any form of illustration Plan use of graphics with reader in mind Graphics supplement, they do not replace the
writing Placing graphics at the end of the report does
not help Graphics not discussed in the report belong in
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Use rules and borders to help in the appearance. Background color and art should enhance the
message of the graphic.
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Business CommunicationOutline Charts
Called presentation charts or speakers notes. Readers can see outline of major points You can deviate little from prepared outline Writers/speakers must be organized. Does not allow for up to date data
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A Table is an orderly arrangement of information presented in rows(Stubs) and columns(Variables)
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Area/Location July 2008 July 2009Nagpur 4 students 7 studentsDelhi 1 student 2 students
Permits precise figures to be used. Does not show difference in dataMakes decimal details possible. Too detailed, may distract readerNumeric data can be combined with non numeric. Useful in written than oralVisually dull
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Most widely used chart in the business world. Is used to show how much something is worth compared to the whole thing.
A chart is usually based on a 100% scale and each slice to the chart is a certain percentage of the whole thing.
You can drag out a piece of the pie to emphasise that category.
You can add a three dimensional variation.
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To display long data rows To interpolate between data points To extrapolate beyond known data values (forecast) To compare different graphs To find and compare trends (changes over time) To recognize correlations and covariations between
variables If the X axis requires an interval scale To display interactions over two levels on the X axis
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5 points to present Visuals Clear Complete Concise Connected Compelling
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Audience forms impressions from these six factors- All that surrounds you. Stage, lighting.- Your personal appearance- Your posture- Your manner of walking- Facial expressions- Gestures
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Business CommunicationWhen to use Visuals
To Clarify To simplify
To reinforce To attract To impress To unify
Support text description of graphicsBreak complicated descriptions( Flowcharts)
Call attention to important points by illustrating with line, bar and pie charts
Review major points in the narrative by providing a chart.
Increase readers retentionMake it more interesting by strong visualsBuild credibilityFlowcharts depict relationship among points
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Business CommunicationGuidelines for effective Visuals
Placement put Visuals close to the paragraphs in which the subject is discussed.
Introduction and interpretation Simplicity Avoid 8 lines on an outline chart. 6 to
8 categories in bar chart. Emphasis Plan the effect. Humor Clip art enhances Visuals.
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Expression of figures Round off figures Graphic choices Outlines give overview,
bar charts compare variables, pie chart depicts single category broken down into various parts.
Size Should be clearly visible.
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Guidelines for effective Visuals
End of Module 5Thank You
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