Business communication module 5

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  • Business Communication

    Welcome to Module 5

    Non Verbal and Visual Communication Body Language Para Language Significance of Space Graphics Visual Graphics Textual Graphics Television and other aids in Visual Communication.

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  • Business CommunicationVisual Communication

    Visual Communication solely relies on vision. It is form of communication with visual effect.

    It explores the idea that a visual message with text has a greater power to inform, educate or persuade a person. It is communication by presenting information through visual form.

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  • Business CommunicationNon Verbal

    Nonverbal communication cues can play five roles:

    Repetition: They can repeat the message the person is making verbally

    Contradiction: They can contradict a message the individual is trying to convey

    Substitution: They can substitute for a verbal message. For example, a person's eyes can often convey a far more vivid message than words and often do

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    Complementing: they may add to or complement a verbal message. A boss who pats a person on the back in addition to giving praise can increase the impact of the message

    Accenting: they may accent or underline a verbal message. Pounding the table, for example, can underline a message.

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    Non Verbal

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    Types of nonverbal communication and body language

    Facial expressions Unlike some forms of nonverbal communication, facial

    expressions are universal. The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures.

    Non Verbal

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    Body movements and posture

    Consider how your perceptions of people are affected by the way they sit, walk, stand up, or hold their head.

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    Non Verbal

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    We communicate with our voices, even when we are not using words.

    Nonverbal speech sounds such as tone, pitch, volume, inflection, rhythm, and rate are important communication elements.

    When we speak, other people read our voices in addition to listening to our words. These nonverbal speech sounds provide subtle but powerful clues into our true feelings and what we really mean.

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    Non Verbal

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    Its not what you say, its how you say it

    Intensity. A reflection of the amount of energy you project is considered your intensity. Again, this has as much to do with what feels good to the other person as what you personally prefer.

    Timing and pace. Your ability to be a good listener and communicate interest and involvement is impacted by timing and pace.

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    Non Verbal

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    Sounds that convey understanding Sounds such as ahhh, ummm, ohhh, uttered

    with congruent eye and facial gestures, communicate understanding and emotional connection. More than words, these sounds are the language of interest, understanding and compassion.

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    Non Verbal

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    Use our hands when were arguing or speaking animatedlyexpressing ourselves with gestures often without thinking.

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    Non Verbal

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    Eye contact The way you look at someone can communicate many

    things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of

    conversation and for gauging the other persons response.

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    Non Verbal

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    A firm handshake, a timid tap on the shoulder, a warm bear hug, a reassuring pat on the back, a patronizing pat on the head, or a controlling grip on your arm.

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    Non Verbal

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    Space You can use physical space to communicate many

    different nonverbal messages, including signals of intimacy, aggression, dominance, or affection.

    Four types of Space

    Intimate (physical contact to 18 )Personal (18 to 4 feet)Social (4 to 12 feet)Public (12feet to range of hearing and seeing)

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    Non Verbal

  • Business CommunicationSpace

    Fixed-feature space This comprises things that are immobile, such as walls and

    territorial boundaries.

    Semi fixed-feature space This comprises movable objects, like mobile furniture, while fixed-furniture is a fixed-feature.

    Informal space This comprises the individual space around the body, travels around with it, determining the personal distance among people

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    Paralanguage involves how we say something

    Voice communicates something beyond language

    Paralanguage: all vocally-produced sound that is not a direct form of linguistic communication

    Non-lexical vocal communication: Tone, inflection, pitch, intensity, articulation, rhythm, quality

    Dysfluencies / pauses , tempo / pacing

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    Paralanguage / Vocalics

  • Business CommunicationBody Language

    Show videos for effective Visual understanding

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  • Business CommunicationGraphics

    Outline Charts


    Bar Graphs

    Pie Charts

    Line Graphs

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  • Business Communication

    A Graphic is any form of illustration Plan use of graphics with reader in mind Graphics supplement, they do not replace the

    writing Placing graphics at the end of the report does

    not help Graphics not discussed in the report belong in

    the appendix

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    Use rules and borders to help in the appearance. Background color and art should enhance the

    message of the graphic.

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  • Business CommunicationOutline Charts

    Called presentation charts or speakers notes. Readers can see outline of major points You can deviate little from prepared outline Writers/speakers must be organized. Does not allow for up to date data

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  • Business CommunicationTables

    A Table is an orderly arrangement of information presented in rows(Stubs) and columns(Variables)

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  • Business CommunicationTables

    Area/Location July 2008 July 2009Nagpur 4 students 7 studentsDelhi 1 student 2 students

    Permits precise figures to be used. Does not show difference in dataMakes decimal details possible. Too detailed, may distract readerNumeric data can be combined with non numeric. Useful in written than oralVisually dull

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    Pie Charts

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    Most widely used chart in the business world. Is used to show how much something is worth compared to the whole thing.

    A chart is usually based on a 100% scale and each slice to the chart is a certain percentage of the whole thing.

    You can drag out a piece of the pie to emphasise that category.

    You can add a three dimensional variation.

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    Pie Charts

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    Bar Charts

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    Column Charts

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    Line Charts

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    To display long data rows To interpolate between data points To extrapolate beyond known data values (forecast) To compare different graphs To find and compare trends (changes over time) To recognize correlations and covariations between

    variables If the X axis requires an interval scale To display interactions over two levels on the X axis

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    Line Charts

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  • Business CommunicationVisuals

    5 points to present Visuals Clear Complete Concise Connected Compelling

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    Audience forms impressions from these six factors- All that surrounds you. Stage, lighting.- Your personal appearance- Your posture- Your manner of walking- Facial expressions- Gestures

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  • Business CommunicationWhen to use Visuals

    To Clarify To simplify

    To emphasize

    To summarize

    To reinforce To attract To impress To unify

    Support text description of graphicsBreak complicated descriptions( Flowcharts)

    Call attention to important points by illustrating with line, bar and pie charts

    Review major points in the narrative by providing a chart.

    Increase readers retentionMake it more interesting by strong visualsBuild credibilityFlowcharts depict relationship among points

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  • Business CommunicationGuidelines for effective Visuals

    Placement put Visuals close to the paragraphs in which the subject is discussed.

    Introduction and interpretation Simplicity Avoid 8 lines on an outline chart. 6 to

    8 categories in bar chart. Emphasis Plan the effect. Humor Clip art enhances Visuals.

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    Expression of figures Round off figures Graphic choices Outlines give overview,

    bar charts compare variables, pie chart depicts single category broken down into various parts.

    Size Should be clearly visible.

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    Guidelines for effective Visuals

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    End of Module 5Thank You

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