The Importance of Local Television Advertising - Superiormarketinggroup.biz

There is a lot more involved in advertising on television than just creating a commercial and running it a few times throughout the day on one or two channels. TV ads need to be run at the right times on the right stations for the right audiences to be the most effective. Many businesses don't have time to figure all of this information out for themselves, so they hire in an advertising and marketing firm such as Superior Marketing Group LLC. A company such as this handles the creation of custom television spots as well as how to create the best regional and national footprint with innovative marketing and strategic planning.

How does a business benefit from airing a regional and national TV commercial? How can they utilize that commercial to build potential customer awareness? And how can they separate themselves from their competitors in order to boost their own sales? Utilizing their experience in the design, production, and marketing of TV commercials, Superior Marketing Group is able to answer all of those questions and more.

Services offered by Superior Marketing Group include the production of custom TV spots as well as working with pre-produced spots. They also handle direct response and branding campaigns, and professional media buying that targets audiences, respects consumer behavior, and is based on criteria gained from measuring the value of TV and radio programming. They also work with multiple cable networks such as A&E, ABC Family, CNBC, CNN, Comedy Central, the Discovery Channel, ESPN, Fox Sports, the History Channel, Lifetime, MTV, Sy-Fy, TLC, TNT, the Travel Channel, MSNC, and the Food Network to get national exposure for businesses.

One of the most important types of exposure for smaller business is local television advertising. According to a study done by Frank N. Magid Associations Inc., local television news is one of the most important venues available for commercial content. While 12% of people surveyed said they had bought something advertised during a local news program, only 7% said the same for a commercial that aired during a cable news program, and only 6% from a broadcast news program. The study also found that 27% of people surveyed said their awareness of new products and services from companies was gained by watching commercials during their local news, while only 12% gained that knowledge from spots during cable news and 11% from spots during broadcast news. Airing commercials during local news and other local programs can help businesses, and utilizing a firm such as Superior Marketing Group LLC that knows the best way to place spots during these local programs can help businesses as well.

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