Magazine AnalysisHouse Style ‘Blender’

Rebecca Mahan

Masthead The masthead on all of the magazine ‘Blender’

are identical in many different ways. Firstly, the colours of the masthead is similar on all of the front covers as you can see. This is good because it means that because it is nearly the same colour all the time it is a lot better and makes it look professional because the magazine is keeping the magazine consistent. Another thing that is similar about the mastheads is that they are in the same font on every magazine cover, this makes it easier for the customer to recognise the magazine and makes it stand out from the other magazines. Also the masthead isn’t that important as it is behind the main image on the cover, this is the same on all of the other covers as it shows similarity throughout the magazine. Finally the masthead is in the same location at the top of the magazine all of the time this is so that when the magazines are stacked up on shelves the customer will find it easy to find and this is what the customers will be expecting to see.

Image The image on every ‘Blender’ magazine

has the exact same shot, which is called a full body shot. This shows of the models figure and also shows the whole body. The head of the model goes in front of the masthead which makes the picture a lot more important than the masthead itself. This shows the reader that the designer wants to get the point across that the picture that is on front is what will be the main story in the magazine.

Layout The layout on every magazine is the same, the splash and the main titles make

a frame around the only image on the front of the magazine, this draws the customers eyes in on the model and this techniques will make the reader buy it. As you can see none of the writing goes over the body unless it is the models name. this is good because if someone didn’t know who the model was on the front they would by the splash being across the belly of the model. Image is always in the middle of the magazine to show that it is the most important thing that is on the magazine. This is good as it will be eye catching for the reader. By making the layout the same on every magazine it becomes very familiar for the reader and they will know what magazine they are looking for, they could find it by looking at the layout being the same, the image being the same or the masthead being the same.