All the Chelsea magazines have the same masthead, this is to keep consistency throughout the magazines and its target audience will always know which magazine it is that they are purchasing.The masthead in this magazine is always in the same place (top) .Also it is sometimes overlapped by the main images on the cover . Doing this attracts the audience as they will be tempted in by the footballer shown on the Cover. The headings and subheadings are all in capital letters to show the importance and make it stand out.

Blue and White are the colours always represented in this magazine, which shows consistency.

Same fonts are used throughout with different fonts used in certain places that make the information stand out.

Another House Style this magazine uses is the fact that they also include the Lion from the clubs crest next to the page number on each page, this shows continuity