How does your media product use, develop or challenge forms and conventions of real media

products?

- Digi Pack -

Similarly to my website, my digipak also conforms to the typical an indie pop artist. Again, it links together the idea of simplicity, colour and a slightly retro feel. I decided to use close-up images because organic artists tend to portray their true emotions rather than focus on constructed aesthetics. By using close ups, it allows the audience to feel personally connected with Poppy. I decided to use the same font for our artist’s name on the digi pack as on her website, so that it would easily stand out and would be recognisable to her fans. My digi pack is similar to Lily Allen's because it is a very simple design, with just a big black ‘L’ but also incorporates the colour pink to stand out, which is what I have done with my digi pack, as I have made the image black and white but made ‘Poppy’ pink as well as making the flowers on her head pink. I gave her flowers because I felt this added to her organic nature and would appeal to a young, trendy fanbase who will aspire to be similar to her and be inspired by her fashion sense.

I wanted to keep my digi pack minimalistic and simple, while still being chic and sticking to the theme of the music video and website. The colours I used were girly, fun, bright and youthful, which was exactly the colour scheme I needed in order to represent my artist’s star image. For the spread of my digi pack (the inner section) I decided to use a close up again, but this time I wanted to use one where Poppy was not smiling, as I wanted the audience to see a more serious side to her in terms of her music, as well as her usual fun-loving personality. Further, I also included a thank you message to her fans, and therefore, I felt it needed a serious close up image to make the message seem more personal and real, rather than just empty words with a meaningless picture. Similar artists to Poppy such as Kate Nash, Sara Bareilles and KT Tunstall all like to make dedications on their albums, websites, and other promotional items because they want to gain a relationship with their fans and want them to acknowledge that they are grateful for their fans’ support and love. The back page is a very simple design which purely gives the track names and numbers and also uses Poppy’s signature ‘P’ to further make her iconography recognisable.