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Link Building: The Red-Headed Stepchild of SEO
Rebecca Kelley
Traditional Link Building Sucks
• Time-consuming
• Repetitive• Risky• Low ROI
But...We All Need Links
• Links = a vote• More links = better rankings• Quality over quantity• Links bring traffic• Yada yada yada
Strategy #1: Find Brand Mentions, Ask for a Link
Strategy #2: Identify Broken Inbound Links
• Google Webmaster Tools' Crawl Error Sources
• Contact linkers, ask them to fix the link
Strategy #3: Take Advantage of Broken Links
to Your Competitors
• “no longer available”/“no longer offer [keyword]”
• Contact site owner
• Contact sites linking to the broken page
Strategy #4: Find Out Who's Linking to Your
Competitors
Yahoo Hubfinder
Yahoo Hubfinder Results
Strategy #5: Take Advantage of Confirmation
Emails• Customers who
like you will comply
• Links are editorial & relevant
• Scalable strategy
Strategy #6: Embed Links in Widgets, Badges,
Banners• Create a quiz,
poll, shareable content
• Offer embeddable tools, programs
• Include a link back to your site
Strategy #7: Create Some Link Bait (My Favorite
Strategy)• Brainstorm content
ideas & host it on your site
• Promote the content via social media sites, forums, blogs, etc.
• Receive links!
Identify Link Bait Opportunities
• Research your sector's link-worthiness
• Discover the big players in your field
• Target social media/social news sites
Analyze Current Trends
Don't Neglect Your Own Industry
• Identify niche blogs & forums
• Start participating/networking
• Build those links!
Handy Resources
• Tools: – linkhounds.com/hub-finder/hubfinder.php
– seomoz.org/linkscape
– seomoz.org/backlink-analysis
– quarkbase.com
– siteexplorer.search.yahoo.com
– google.com/webmasters/tools
Handy Resources• Blog Posts:
– seobook.com/art-pitching-email
– searchengineland.com/lands/link-week.php
– seomoz.org/blog/long-list-of-link-searches
– seomoz.org/blog/a-long-list-of-competitive-link-searches
* Coming soon: Professional Link Building Guide by Eric Enge
Handy Resources
• Social Media Marketing & Content Creation– 10e20 (10e20.com)
– Brent Csutoras (brentcsutoras.com)
– Jason Arango ([email protected])
![ROI in the age of keyword not provided [Mozinar]](https://img.pdfslide.net/doc/110x75/53eabc7a8d7f7289708b51f7/roi-in-the-age-of-keyword-not-provided-mozinar.jpg)
