Widgets: Ads, search boxes and things that

monetize.Presented by: Peter Adams

President, Matchpoint

Pubcon 2008

Why Advertising?

It’s an essential ingredient of any content web site or strategy

What are “Ad Widgets”?

• Widgets that generate income for publishers

• The “ad” part could be:– the widget itself– embedded in the widget– initiated by the widget

• Have been around a long time– Doubleclick circa 1997

Different Kinds of Ad Widgets

• Display ad units

• Text ads panels• Search boxes• Product panels• Sponsored

content/widgets

• Text links

A few examples...

In page examples…

Ad Widgets Pitfalls

vs.

Ad Widget Pitfalls

• Publishers get paid a % of conversion– make ad units relevant to increase

earnings

• Make ad widgets a seamless part of your user experience, not an appendage– customize, customize, customize

Go get some Ad Widgets!

http://publishers.matchpoint.com– vertical search widgets for 3,000+ business

categories.

Thanks