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EOI · 27/04/2011http://bit.ly/ifBDH4In the age of Web 2.0, we are all commodities. Therefore, just as products and services strive to create differentiated brands, so too must individuals. Today, creating and managing one’s personal brand entails harnessing Google, understanding and leveraging LinkedIn, and using other social media tools such as Facebook and Twitter.Today our main focus will be the use of LinkedIn, though we will briefly touch upon the usage of Social Media. You will gain some easy tips on how to improve your LinkedIn profile, a tool used by 80% of Fortune 100 companies to recruit staff.
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AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
2
AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
3
IMPORTANCE OF SOCIAL MEDIA
Powerful marketing and communication tool
Professional
Amateur
"a group of Internet‐basedapplications that build on theideological and technologicalfoundations of Web 2.0, and that,allow the creation and exchangeof user generated content”
KAPLAN AND HAENLIAN. WIKIPEDIA
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IMPORTANCE OF SOCIAL MEDIA
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IMPORTANCE OF SOCIAL MEDIA: TYPES OF SM
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IMPORTANCE OF SOCIAL MEDIA: A FEW FACTOIDS ALREADY OLD
By 2010. Gen Y will outnumber Baby Boomers….96% of Gen Yers have joined a social network, Source: Grunwald Associates National Study, July 2007. http://www.trendsspotting.com/blog/?p=165
Social Media has overtaken porn as the #1 activity on the Web. Source: Study: Social Networking Sites Overtake Porn As Internet's #1 Search, Reuters, Sep 16, 2008. http://www.reuters.com/article/idUSSP31943720080916Nielsen, a market research firm, said that American are spending more
time on social‐networking sites than on e‐mail. In October 2009, Americans spent just under six hours surfing social networks, almost three times as much as in the same month in 2007. Source: A special report on social networking, The Economist, Jan 28, 2010.http://www.economist.com/specialreports/displayStory.cfm?story_id=15351002
Eighty percent of companies use LinkedIn as a primary tool to find employees. Source: Jobvite Social Recruitment Survey : Statistics Show Social Media Is Bigger Than You Think, Socialnomics, August 2009.http://socialnomics.net/2009/08/11/statistics‐show‐ugust 009 ttp //soc a o cs et/ 009/08/ /stat st cs s osocial‐media‐is‐bigger‐thanyou‐think/
According to recent data from Nielsen, Internetusers spent an average of 6 hours, 13 minutes on social
t ki it i th th f M 2010 People are now spending more time on social‐networking sites, in the month of May 2010 p p gnetworking sites than on dealing with e‐mail.
74% Internet Users reported to visit a SM site during May 2010
Seventy‐five percent of millennials have a social networking profile (GenXs: 50%; Boomers: 30%; Silents: 6%). One in five have posted a video of themselves online. Source: Millennials: A Portrait of Generation Next,” a new report from the Pew Research Center for the People & the Press, February, 2010.p , y,http://pewsocialtrends.org/pubs/751/millennials‐confident‐connected‐open‐to
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Talent has become commoditized
Need to re‐invent the wheel?
Google you…. What do you see?g y y
Maximize your “Google Juice”y g
AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
14
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 15
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 16
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 17
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 18
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 19
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 20
LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 21
Linkedin Works Because It’ S fIt’s Safe
AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
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KEY TIPS TO DEVELOP A LINKEDIN PROFILE
Linkedin Rewards Action
• Follow the tips
• 10 minutes a day on Linkedin
• Explore the tools, become part of Linkedin
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KEY TIPS TO DEVELOP A LINKEDIN PROFILE
B ildBuild youryour Profile
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Use Keywords Liberally in Your Profile• Link to Web Sites using Keywords• Link to Blog RSS Feed
• Use Keywords Liberally in Your Profile• Link to Web Sites using Keywords• Link to Blog RSS Feed
• Upload a Good Photo• Complete Your Entire Profile,
Including Previous Jobs
• Upload a Good Photo• Complete Your Entire Profile,
Including Previous Jobs • Link to Blog RSS Feed• Link to Blog RSS FeedDescribe jobs creatively
Including Previous Jobs• Do not include email address,…
Including Previous Jobs• Do not include email address,…
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KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Write a memorable headline that capture your l dd
• Write a memorable headline that capture your l dd
• Motivational Communication
• Motivational Communicationvalue add
• Leverage Summary: Elevator speech• Complete CV but not necessarily perfect
Use industry key words for search functions
value add• Leverage Summary: Elevator speech• Complete CV but not necessarily perfect
Use industry key words for search functions
Communication tool
• Mix human with professional
Communication tool
• Mix human with professional• Use industry key words for search functions• Use industry key words for search functions professional aspectsprofessional aspects
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Experience with related companies… is not a full CV… write something differentT d i d i i
• Experience with related companies… is not a full CV… write something differentT d i d i i• Tag words in your descriptions• Tag words in your descriptions
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Update Profile Often, but Not Egregiously
• Create Status Updates (like Twitter and F b k St t )
• Update Profile Often, but Not Egregiously
• Create Status Updates (like Twitter and F b k St t )Facebook Status)Facebook Status)
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Stay vigilant and observe who is watching you
• Stay vigilant and observe who is watching youg yg y
A iA i• Assess your viewers• Assess your viewers
U Skill f ti lit thU Skill f ti lit th• Use Skills functionality, the ways Headhunters search after those key words
• Use Skills functionality, the ways Headhunters search after those key words
• Education… at early stages of your career more relevant
• Education… at early stages of your career more relevant
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Liberally Provide and Request
• Liberally Provide and Request Recommendations• Use Custom Invite Text• Provide Some Guidance to
Recommendations• Use Custom Invite Text• Provide Some Guidance to
Reviewer on Possible Themes/KeywordsReviewer on Possible Themes/Keywords
• Thank the commentsJ i G ( t t ) d
• Thank the commentsJ i G ( t t ) d• Join Groups (not too many) and Associations
• Create your own group
• Join Groups (not too many) and Associations
• Create your own groupy g p• Participate in the discussions
y g p• Participate in the discussions
Linkedin ConnectionsLinkedin Connections
• Do not go over crazy
• Find Connections
• Do not go over crazy
• Find ConnectionsFind Connections Through Linkedin Search
N
Find Connections Through Linkedin Search
N• Name• Company• Location• Keyword
• Name• Company• Location• Keyword• Keyword• Keyword
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• Invite Anyone You Meet in a Business Setting
• Invite Anyone You Meet in a Business SettingBusiness Setting
• Use Custom Intro Text, Unless You K h P
Business Setting• Use Custom Intro
Text, Unless You K h PKnow the Person WellKnow the Person Well
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• Browse Your Connections’ Connections to
• Browse Your Connections’ Connections toConnections to Find People you Missed or Forgot
Connections to Find People you Missed or Forgot
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Using Linkedin for Business D lDevelopment
• Connect with• Connect withConnect with Clients, Former Clients and P t
Connect with Clients, Former Clients and P tProspects
• Use Search to Find Appropriate Contact
Prospects• Use Search to Find
Appropriate Contact pp pPeople at Target Companies
• Use Search to Find
pp pPeople at Target Companies
• Use Search to Find• Use Search to Find Background Information on
• Use Search to Find Background Information on Prospect PersonnelProspect Personnel
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Linkedin ContactsLinkedin Contacts
• Invite Contacts From Your Outlook and/or Webmail Databases• Invite Contacts From Your Outlook and/or Webmail Databases
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Linkedin GroupsLinkedin Groups
Linkedin Jobs
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Linkedin INBOX
Send Messages to Connections about Events, Job Openings, etcSend Messages to Connections about Events, Job Openings, etc
Linkedin Companies
Linkedin Companies
• Perform blind, reverse and company reference checks
• Perform blind, reverse and company reference checksreference checks
• New Hires• Profiles, references for a potential boss• Make your interview go smoother
reference checks• New Hires• Profiles, references for a potential boss• Make your interview go smootherMake your interview go smootherMake your interview go smoother
Linkedin News
• Personalized to your profile• Personalized to your profile
AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
55
Linkedin Applications Increase Usefulness pp
• Tool for• Tool forTool for positioning
• Activate LinkedinApplications and
Tool for positioning
• Activate LinkedinApplications andApplications and Connect to Content You or Your Company
Applications and Connect to Content You or Your Company p yCreates
• WordPress & Bloglink
• SlideShare &
p yCreates
• WordPress & Bloglink
• SlideShare &SlideShare & Google Presentation
• Company Buzz (Twitter Search)
SlideShare & Google Presentation
• Company Buzz (Twitter Search)(Twitter Search)(Twitter Search)
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Building Your Reputation on LinkedInBuilding Your Reputation on LinkedIn
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AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
65
Time to display LeadershipTime to display Leadership
66 66
CONCLUSIONS
To‐Do List• Increase your visibility, add connections
• Use Keywords/ Skills
• Get 15 Linkedin • Improve connectability, show all your affiliations
recommendations
• 100% Complete profile• Improve Google PageRank
• Buy your name in an URL
100% Complete profile
• Get 200 connections
• Add a book list• Buy your name in an URL
• Write a branded headline in your Linkedin Profile
• Add a book list
• Add slides or documentsyour Linkedin Profile
• Write an elevator speech in • Start blogging
your Summary
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Oth b di t itiCONCLUSIONS
Other branding opportunities
• Facebook (segregate professional contacts from friends)
• Zoominfo. Correct inaccurate info www.zoominfo.com
• Twitter. Use e Usewww.tinyurl.com
• Naymz to sanitise yourNaymz to sanitise your profile
• Profile in Google• Profile in Google
• www.visualcv.com68
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