Lead Generation with LinkedIn

The New Lead Generation

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month Close to 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 11000 Twitter followers

0 Linkedin Connections 3000 Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 500 posts

The Storyfrom click to mortar

•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com

•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content

Reasons to “Connect”A Dive Into the SiteBuild Your ConnectionsFive LinkedIn “Tips”Going Pro

Today’s Agenda

Lead Generation

B2C acquired customer through Facebook

B2C acquired customer through LinkedIn

B2B acquired customer through LinkedIn

B2C/B acquired customer through their blog

Active blog

Lead Generation

Customer has a need

Customer searches need

Is your content found?

Part of the choice

Customer asks friends

Social media influence Traditional media

influence

New World Marketing Flow

Customer Makes

Purchase

LinkedInThe Professional’s

Social Network

The Big 51 BILLION ACCOUNTS

600 Musers

200 Musers

220 Musers

70 Musers

LinkedInWhat’s it all about

•PROFESSIONAL•Resume•Connections•Referrals

LinkedInWhy you need to be there

•PROFESSIONAL•Business to business connections•Search engine gold •Referrals and leads•Wealth of Information•Career Advancement

LinkedInWhen, what, how?

•PROFESSIONAL•Complete and keep profile up to date•Occasional status updates•Make connections•Respond to inMail

LinkedInThe Professionals Network

If you’re a business professional and you don’t have a powerful LinkedInpresence, you are missing

valuable opportunities.

LinkedInBuild Your Foundation

Complete your profile 100%

A complete profile gives you a 40% greater chance of networking success

LinkedInCheck List

1. Upload a professional image2. Create a compelling headline3. Current and at least two past

positions4. Complete the summary section

of your profile5. Complete the specialties section

of your profile

LinkedInCheck List

6. Seek “Recommendations”7. Complete the “Interests” and

“Groups and Associations sections

8. Add “Volunteer and Community” involvement

9. Add “Skills & Expertise” for being endorsed

10. Join relevant groups

LinkedInA Look at the Site

HomeProfileNetworkJobsInterests

LinkedInBuild your “Connections”

Import from email, find business colleagues, school alumni, and suggested people you may know

• Browse connections of your immediate network

• Advanced Search to find people

• Join Groups that your target market joins

• Watch your networks connections

LinkedInGroups

• Join relevant groups to connect and learn

• Create public or private groups to connect and collaborate

LinkedIn5 LinkedIn “Tips”

1. Think key words and SEO2. Edit your public LinkedIn URL3. Add “media content”4. Add Your LinkedIn Profile to • Web• Biz Card• Other Professional Content

5. Make your profile public

LinkedInGoing Pro

mayhem@nectarmedia.co

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

Facebook.com/NectarMedia

YouTube.com/NectarMedia

SLIDES: slideshare.net/nectarmedia

Contact Info

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