LinkedIn Lead Generation Case Study

  • View
    3.490

  • Download
    1

Embed Size (px)

Transcript

  • case study: THE MAGIC OF LINKEDIN

    read more B2B case studies > http://bit.ly/B2B-Case-Studies

    0117 332 6700 | info@modernb2b.co | modernb2b.co

    the solution

    sales pipelinein 3 weeks

    sales pipelineafter 6 months$2M $6M

    a really powerful exercise. We were amazed at the wealth of information provided and the access available to C-level executives. James Veale, Managing Director Asia PACific region, EKA

    provide Market analysis

    create company data packs

    identify targets & connections

    profile network prospects

    LinkedIn was used to gather targeted prospect information, map company employees, identify network connections to C-level execs and provide market insight into the mining industry in Australia.

    Over 200 new Australian based C-level (CFO and/or CEO) prospects identified saving thousands of dollars on trade shows and weeks of data gathering.

    Several opportunities were created totaling a 2M pipeline in three weeks. This further developed to $6M over the following six month period.

    the results

    the pipeline value

    CFOs and risk managers200+MINES IDENTIFIED70

    the customer

    the challenge

    EKA have a two yearsales cycle2yr

    known for agribusiness and risk software!

    $2M sales pipelinein three weeks

    the target: CFOs and Risk Managers in mining

    growth plan: expanding into australia

    EKA are a global player in the commodity risk management software sector, known for agribusiness and risk software

    EKA needed to quickly get traction with sales opportunities to hit their high growth targets within their new markets of APAC, specifically Australia.

    With no local knowledge and no connections on the ground, where and how do you start to build pipeline fast?

    New territory and sector targeted for expansion

    global growth target $40m > $100m

    moving into mining and minerals

    expanding inTO asia-pac

    need to find new prospects fast